OwnerIQ
{{notability|Companies|date=January 2016}}
{{Infobox company
| name = ownerIQ, Inc.
| type = Private Company
| key_people = Jay Habegger, CEO and Co-Founder
Doug Shattuck, CFO
Chris Back, CTO
Steve Ustaris, CMO
| foundation = 2007
| location = Boston, Massachusetts, United States
| homepage = [http://www.owneriq.com/ www.owneriq.com]
}}
ownerIQ is a media technology company that provides online advertising solutions and marketing channels for brands, retailers, and manufacturers. The company was founded by Jay Habegger and has offices in Boston, New York City, Chicago, San Francisco, Seattle and Toronto.{{cite web|author=20 May |url=http://www.masshightech.com/stories/2007/10/29/daily14-OwnerIQ-looks-smart-with-2M-first-funding.html |title=OwnerIQ looks smart with $2M first funding - Boston Business Journal |publisher=Masshightech.com |date=2007-10-30 |accessdate=2014-06-15}}{{cite web|author=Geoffrey Oldmixon |url=http://www.cepro.com/article/owneriqs_ownership_targeting_rewrites_the_marketing_manual/K332 |title=OwnerIQ's Ownership Targeting Rewrites the Marketing Manual - CE Pro Magazine Article from |publisher=CE Pro |date=2008-05-14 |accessdate=2014-06-15}}{{cite web|author=The Miami Herald |url=http://miamiherald.typepad.com/cache_carey/2007/12/learning-how-to.html |title=Bridget Carey: The Digital Dish | Learning how to use your new gadgets |publisher=Miamiherald.typepad.com |date= |accessdate=2014-06-15}}{{cite web|last=Otlacan |first=Otilia |url=http://www.adoperationsonline.com/2013/08/22/owneriq-tool-shows-advertisers-how-their-online-budgets-affect-retail-customers |title=OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers |publisher=Ad Operations Online |date= 22 August 2013|accessdate=2014-06-15}}
History
Habegger founded OwnerIQ in 2007 after selling Bitpipe, Inc. for $40 million to TechTarget.{{Citation needed|date=May 2014}} In 2012, the company acquired DijiPOP, an on-demand shopper marketing technology platform. OwnerIQ owns ManualsOnline.com. The online directory provides guides for appliances, TV and Video, electronics, power tools, and other consumer goods.{{Citation needed|date=May 2014}}
Products
The company offers ownership targeting, retailer targeted marketing, vendor targeted marketing, and pre-roll capability that enables advertisers to target shoppers from specific premium retailer sites and other e-commerce websites.{{Citation needed|date=May 2014}}
References
{{Reflist}}
Category:Companies based in Boston
Category:Online advertising services and affiliate networks
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