PIX System
{{Short description|Online platform used for sharing content}}
{{Multiple issues|
{{Undisclosed paid|date=September 2020}}
{{promotional|date=August 2021}}
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{{Infobox company
| name = PIX
| logo =
| type = Private
| industry = Motion picture equipment
| foundation = {{start date and age|2003}}
| location =
| key_people =
| products =
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| homepage = {{URL|https://www.pixsystem.com/}}|
}}
PIX provides film professionals with secure access to production content on mobile devices, laptops, or TVs from offices, homes or while in transit and won an Oscar for their technology in 2019.{{Cite web|url=http://www.digitalcinemareport.com/article/pix-wins-technical-oscar-our-conversation|title=PIX Wins Technical Oscar: Our Conversation|date=2019-02-11|website=Digital Cinema Report|language=en|access-date=2019-04-02}} In November 2019, PIX and CODEX announced that the two companies are to be brought under a single unified brand identity with the establishment of the X2X Media Group.{{Cite web|url=https://www.studiodaily.com/2019/11/pix-codex-owner-rebrands-x2x-media-group/|title=Pix, Codex Owner Rebrands As X2X Media Group|date=2019-11-07|website=Studio Daily|language=en|access-date=2019-12-20}}
History
Founder and CEO Eric Dachs created PIX System in 2003.{{Cite web|url=http://newsletter.blogs.wesleyan.edu/2019/03/04/dachs-98-receives-sci-tech-oscar-for-pix-system/|title=Dachs '98 Receives Sci-Tech Oscar for PIX System|website=News @ Wesleyan|language=en-US|access-date=2019-04-02}}{{Cite web|url=https://www.mesalliance.org/2019/02/11/adobe-pix-celebrate-sci-tech-oscars/|title=Adobe, PIX Celebrate Sci-Tech Oscars|last=Berman|first=Jeff|date=2019-02-11|website=Media & Entertainment Services Alliance|language=en-US|access-date=2019-04-02}} Dachs thought of the idea for PIX while working as an assistant to sound designer Ren Klyce on the 2002 film Panic Room. PIX System has been used in the production of more than 5,000 movies{{Cite web|url=https://www.hollywoodreporter.com/behind-screen/scitech-awards-how-david-fincher-helped-launch-pix-1184627|title=How David Fincher and 'Panic Room' Helped Launch a SciTech Award Recipient|website=The Hollywood Reporter|date=9 February 2019|language=en|access-date=2019-04-02}} including A Star Is Born, Black Panther, First Man, Green Book, Roma, and Spider-Man: Into the Spider Verse.{{Cite press release|url=https://www.mesalliance.org/2019/02/27/pix-plays-supporting-role-in-91st-academy-award-winning-films-mesa/|title=PIX Plays Supporting Role in 91st Academy Award Winning Films (MESA)|date=2019-02-27|website=Media & Entertainment Services Alliance|language=en-US|access-date=2019-04-02}}
In 2019, PIX won a Technical Achievement Award for its digital rights management (DRM) system at the Academy of Motion Picture Arts and Sciences (AMPAS) Scientific and Technical Awards presentation.{{Cite web|url=http://www.btlnews.com/awards/scientific-technical-awards/|title=Academy Scientific & Technical Awards|date=2019-02-18|website=Below the Line|language=en-US|access-date=2019-04-02}} In February, the founders of PIX System received the Technical Achievement Award (Academy Certificate) for the design and development of PIX System's novel security mechanism for distributing media.{{Cite web|url=https://thefincheranalyst.com/2019/02/10/pix-system-honored-at-the-academy-of-motion-picture-arts-and-sciences-scientific-and-technical-awards/|title=PIX System honored at the Academy of Motion Picture Arts and Sciences' Scientific and Technical Awards|last=Zelig|first=Leonard|date=2019-02-10|website=The Fincher Analyst|language=en|access-date=2019-05-17}} In April, PIX acquired London-based tech developer Codex. Codex's expertise is in camera recording solution and the media workflow to getting film content shot on film set to the post production process.{{Cite web|url=https://www.hollywoodreporter.com/behind-screen/pix-acquires-codex-1204633|title=Entertainment Tech Provider Pix Acquires Codex|website=The Hollywood Reporter|date=25 April 2019|language=en|access-date=2019-05-06}}{{Cite web|url=http://www.postmagazine.com/Press-Center/Daily-News/2019/Pix-acquires-Codex-expands-global-services.aspx|title=Post Magazine - Pix acquires Codex, expands global services|website=www.postmagazine.com|access-date=2019-05-06}}{{Cite web|url=https://codex.online/|title=Codex|website=codex.online|access-date=2019-05-08}}{{Cite web|url=https://ascmag.com/articles/pix-to-acquire-codex|title=Pix to Acquire Codex - The American Society of Cinematographers|website=ascmag.com|access-date=2019-05-08}}
Criticism
On the November 4, 2019 Howard Stern Show, Howard Stern criticized the PIX system for not being able to pause or fast forward.{{Cite web|url=http://www.marksfriggin.com/news19/11-4.htm#mon|title=MarksFriggin.com - Stern Show News - Archive|website=www.marksfriggin.com}}
On the July 28, 2020, Howard Stern Show, Howard Stern criticized the PIX system again, stating Jimmy Kimmel hated it "more than Trump".
See also
References
{{reflist|30em}}