PLUSPLUS

{{short description|Ukrainian free-to-air television channel}}

{{Use dmy dates|date=September 2023}}

{{Expand Ukrainian|ПлюсПлюс|date=July 2021}}

{{Infobox television channel

| name = PLUSPLUS

| logo = PLUSPLUSUA.svg

| logo_size = 200px

| logo_caption =

| language = Ukrainian

| area = Nationwide

| headquarters = Kyiv, Ukraine

| country = Ukraine

| picture_format = 16:9 (576i, HDTV)

| slogan =

| owner = 1+1 Media Group

| founded = 1 December 2006

| launch_date = 4 August 2012

| terr_serv_1 = Zeonbud

| terr_chan_1 = MX-2 (17)

| website = [http://plus-plus.tv/ Official website]

}}

PLUSPLUS is a Ukrainian free-to-air television channel, part of the 1+1 Media Group. According to the group, PLUSPLUS is a family channel oriented towards shared viewing by parents and children, when the whole family gathers in front of TV.{{cite web|url=http://media.1plus1.ua/en/group/broadcasting/plusplus|website=media.1plus1.ua|publisher=1+1 Media|accessdate=18 August 2014|title = PLUSPLUS channel page on Group site}}

History

=Channel launch as 'CITI' (2006)=

CITI was a regional television channel broadcasting in Kyiv from 1 December 2006 to 3 August 2012. It was founded by Studio 1+1 and was a media holding of 1+1 Media Group, owned by Ihor Kolomoyskyi.{{cite news|url=https://www.economist.com/news/europe/21647355-building-nation-means-putting-plutocrats-their-place-president-v-oligarch|title=President v oligarch|date=28 March 2015|newspaper=The Economist|accessdate=28 March 2015}}{{cite news|url=http://www.csmonitor.com/World/Europe/2014/0825/Ukraine-Today-jumps-into-the-Ukraine-Russia-media-war|title=Ukraine Today jumps into the Ukraine-Russia media war|author=Lydia Tomkiw|date=25 August 2014|newspaper=Christian Science Monitor|accessdate=16 October 2015}} In general, the channel broadcast educational programs of Kyiv and children and family movies and cartoons manufactured by the USSR. The slogan was "Канал TVого міста." (your city's channel). General manager was Natalia Vashko.{{fact|date=March 2024}}

=Rebranding to PLUSPLUS (2012)=

The channel was relaunched on 4 August 2012{{Cite web |date=2012-08-21 |title=Канал "Плюсплюс" групи "1+1" стартує 4 серпня (ЛОГО) |url=https://telekritika.ua/news/2012-08-01/73817 |access-date=2023-06-28 |archive-url=https://web.archive.org/web/20120821013146/https://telekritika.ua/news/2012-08-01/73817 |archive-date=2012-08-21 }} as PLUSPLUS, with new Disney Channel content moved across after the closure of Disney Channel in the country. While developing the program concept, PLUSPLUS collaborated with government agencies, academic and research institutions using government programs, regulations and developments, as well as their recommendations. The channel content is created in a such way as to make it interesting for both children, and their parents.{{cite web|url=http://media.1plus1.ua/en/group/broadcasting/plusplus|website=media.1plus1.ua|publisher=1+1 Media|accessdate=18 August 2014|title = PLUSPLUS channel page on Group site}}

In 2012 it was awarded the National Television Award "Triumph" in the "Discovery of the Year", and in December 2012, PLUSPLUS launched the broadcasting of Disney programming divided into morning and afternoon blocks, which make up six hours of daily programs.{{cite web|url=http://media.1plus1.ua/en/group/broadcasting/plusplus|website=media.1plus1.ua|publisher=1+1 Media|accessdate=18 August 2014|title = PLUSPLUS channel page on Group site}}

In 2013, PLUSPLUS has been producing the range of in-house programs, each of which performs educational, training, developing and other functions. The channel has prepared three projects "Fairy Tale with Dad" a 10-minute program where famous dads read tales for kids; "Tips and Tricks": animated pictures with solutions of "children’s" problems; and "Happiness Every Day": videos on how to make a kid happy.{{cite web|url=http://media.1plus1.ua/en/group/broadcasting/plusplus|website=media.1plus1.ua|publisher=1+1 Media|accessdate=18 August 2014|title = PLUSPLUS channel page on Group site}}

On 13 December 2019, the "World Awaits Discovery" brand campaign of the "PLUSPLUS" channel won the gold prize at the "Effie Awards Ukraine 2019" in the "Branded Content and Service" category.{{Cite web |date=2019-12-13 |title=Команда маркетинговых коммуникаций 1+1 media и «ПлюсПлюс» получили награды Effie Awards Ukraine 2019 |url=https://telekritika.ua/komanda-marketingovyh-kommunikacij-1-1-media-i-pljuspljus-poluchili-nagrady-effie-awards-ukraine-2019/ |access-date=2023-06-28 |website=Telekritika |language=ru-RU}}

Branding

In 2012, the channel rebranded with the aim of appearing Western European in outlook, with a nod to Ukrainian/Soviet culture and history. The rebrand was completed by UK design agency [https://studio.build Studio.Build], who developed a set of changeable family characters, designed to be the heroes of the channel, with a set of teasers and indents, produced by specialist character-animation studio Animade. They also developed a custom typeface for all on-air and off-air communications.{{Cite web|url = https://studio.build/work/plus-plus-tv-channel-identity |accessdate = 18 August 2014 |title=Плюс Плюс |trans-title=Plus Plus}} The consultancy worked with Ukraine-based illustrator Edik Katykhin.{{Cite web|url = http://www.designweek.co.uk/news/builds-identity-for-ukrainian-tv-channel-plusplus/3035018.article|title = Build's identity for Ukrainian TV channel Plusplus|date = 3 August 2012|accessdate = 18 August 2014|website = |publisher = DesignWeek|last = |first = }}

Programming

=Animated series=

=Disney animated series=

=Sitcoms=

=Other programs=

References