PREF mag

{{Short description|2004–2011 French gay magazine}}

{{Infobox magazine

| title = Préférences Mag or PREF mag

| image_file = la-couv-du-381.jpg

| image_size =

| image_alt =

| image_caption =

| editor =

| editor_title =

| previous_editor =

| staff_writer =

| frequency = Bimonthly

| circulation =

| category =

| company = Prefmag Editions

| publisher =

| firstdate = March 2004

| finaldate = March 2011

| country = France

| based = Levallois-Perret, Paris

| language = French

| website =

| issn = 1775-8092

}}

PREF mag or Préférences Mag was a French bimonthly gay magazine founded in March 2004.Gunther, Scott Eric (2009). The elastic closet: a history of homosexuality in France, 1942-present. Palgrave Macmillan, {{ISBN|978-0-230-22105-5}} The magazine was part of Prefmag Editions. The headquarters was in Levallois-Perret. It was a competitor of the magazine Têtu. It was known for its high quality images among other attributes.Coad, David (2008). The metrosexual: gender, sexuality, and sport. SUNY Press, {{ISBN|978-0-7914-7409-9}} Although it was a leading prominent and well selling publication for the gay communities it faced criticisms for being politically bland and not embracing non-consumeristic aspirations.Labourdette, Jean-Paul; Delangre, Bruno; Bedart, David; Collectif; Grenin, Antonin; Izz, Quentin (2011). Le Petit Futé: France gay et lesbien 5th edition (in French); Les Novelles Editions de l'Université, {{ISBN|978-2-7469-2741-4}}Pientka, Cheryl A. (2009). Paris for Dummies For Dummies, {{ISBN|978-0-470-38218-9}} They included some more risque content including supportive of LGBT families and open-marriages in line with that of modern French culture.Barnet, Marie-Claire; Welch, Edward (2007). Affaires de famille: the family in contemporary French culture and theory. Rodopi, {{ISBN|978-90-420-2170-9}} They also were supportive of non-standard views of masculinity and how one's sexuality should conform to traditional models.

PREF mag ceased publication in March 2011.{{cite web|title=PREFmag - Préférences Mag|url=http://www.france.qrd.org/spip.php?rubrique54|publisher=La France Gaie et Lesbienne|accessdate=2 August 2016|language=French}}