PVR-resistant advertising

{{Short description|Form of advertising}}

PVR (DVR)-resistant advertising is a form of advertising which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a TiVo or other digital video recorder. For instance, a black bar with a product's tagline and logo or the title of a promoted television program or film and its release date may appear on the top of the screen and remain visible much longer being fast-forwarded than a usual commercial.

This was used first by cable network FX's British network when advertising Brotherhood.{{cite web |title=FX premieres new 'PVR-resistant' advertising |url=http://www.digitalspy.com/broadcasting/a37236/fx-premieres-new-pvr-resistant-advertising.html |date=September 21, 2006 |work= |publisher=Digital Spy |accessdate=3 July 2009}}