PagSeguro
{{Infobox company
| name = PagSeguro Digital Ltd.
| logo = Logo PagBank.png
| type = Public
| traded_as = {{NYSE|PAGS}}
| industry = {{ubl|Financial services|Mobile Payment|Point of sale}}
| founded = {{start date and age |2006}}{{cite web|url=https://www.jucesponline.sp.gov.br/Pre_Visualiza.aspx?nire=35221145787&idproduto=|accessdate=December 8, 2017|title=PAGSEGURO INTERNET LTDA|publisher=Jucesp Online|language=Portuguese}}
| hq_location_city = São Paulo
| hq_location_country = Brazil (operational); Grand Cayman, Cayman Islands (legal domicile)
| products = Electronic payment systems
| revenue = {{profit}} US$ 761.2 million
| revenue_year = 2017
| net_income = {{profit}} US$ 144.4 million
| net_income_year = 2017
| owner = Universo Online (UOL)
| website = {{URL|https://pagbank.com.br/ }}
}}
PagSeguro is a financial services and digital payments company based in São Paulo, Brazil and incorporated
in the Grand Cayman, Cayman Islands. Founded in 2006, the company primarily offers payment processing software for e-commerce websites, mobile applications, point of sale terminals, and payment terminals. It has been traded as a public company on the New York Stock Exchange since January 2018 with the ticker symbol PAGS.
PagSeguro is part of Universo Online (UOL group), which, according to Ibope Nielsen Online, is Brazil's largest Internet portal, with more than 50 million unique visitors and 6.7 billion page views every month.{{cite news |url=http://oglobo.globo.com/economia/joao-queiroz-filho-da-hypermarcas-vai-comprar-29-do-uol-2903475|title=João Queiroz Filho, da Hypermarcas, vai comprar 29% do UOL|accessdate=December 3, 2014|author=ValorOnline|date=December 29, 2010|newspaper=O Globo|language=Portuguese }}{{cite web|url=http://oglobo.globo.com/economia/uol-compra-digiweb-vira-terceiro-maior-provedor-de-hospedagem-do-pais-3625959|title=UOL compra Digiweb e vira o terceiro maior provedor de hospedagem do país|accessdate=December 3, 2014|author=Valor Online|date=February 19, 2008|publisher=O Globo|language=Portuguese }}{{cite web|url=http://www.valor.com.br/empresas/3319464/rede-e-solucao-segura-e-confiavel|title=O fenômeno do varejo|publisher=Valor|accessdate= September 16, 2016}} In 2015, it was recognized as the "Best Payment Method" by the Congresso Afiliados Brasil (Brazil Affiliates Congress).{{cite web|url= http://revistaalista.com.br/2015/05/afiliados-brasil-entrega-premios-para-profissionais-do-marketing/|title= "AFILIADOS BRASIL ENTREGA PRÊMIOS PARA PROFISSIONAIS DO MARKETING"|publisher= Revista A Lista|accessdate= September 16, 2016|archive-url= https://web.archive.org/web/20161016073332/http://revistaalista.com.br/2015/05/afiliados-brasil-entrega-premios-para-profissionais-do-marketing/|archive-date= October 16, 2016|url-status= dead}}
History
In 2006, UOL formed PagSeguro to be the company's financial services platform. In January of the following year, UOL acquired BrPay, a Brazilian electronic payment company that was incorporated into PagSeguro 6 months later.{{cite web |url=https://www.alinhacerto.com.br/index.php?route=information/information&information_id=7 |title="O que é PagSeguro" |publisher=Alinha Certo |accessdate=September 16, 2016 |archive-url=https://web.archive.org/web/20171005202108/https://www.alinhacerto.com.br/index.php?route=information%2Finformation&information_id=7 |archive-date=October 5, 2017 |url-status=dead }}{{cite web|url=https://www.jucesponline.sp.gov.br/Pre_Visualiza.aspx?nire=35300495934&idproduto= |title="PegSeguro Internet S.A"| publisher=Jucesp|accessdate= December 7, 2017}}
In November 2008, PagSeguro was elected the best website of the year in the Electronic Commerce category by Info Exame readers.
{{cite web |url=http://sobreuol.noticias.uol.com.br/ultnot/imprensa/english/2007/07/17/uol-launches-new-online-payment-service-in-brazil.jhtm |title="UOL launches new online payment service in Brazil" |publisher=UOL |accessdate=September 16, 2016 |archive-url=https://web.archive.org/web/20171005203117/http://sobreuol.noticias.uol.com.br/ultnot/imprensa/english/2007/07/17/uol-launches-new-online-payment-service-in-brazil.jhtm |archive-date=October 5, 2017 |url-status=dead }} Also in 2008, it received the INFO Award, held by Editora Abril, in the same category: Electronic Commerce.{{cite web|url=http://www.clubedecriacao.com.br/ultimas/premio-info-4/ |title="Prêmio Info"| publisher=Clube de Criação|accessdate= September 16, 2016}}
By 2010, PagSeguro had more than 12 million registered users.{{cite web|url=http://link.estadao.com.br/noticias/geral,quer-pagar-como,10000042505 |title="Quer pagar como?"| publisher=Link Estadão|accessdate= September 16, 2016}} In 2012, it partnered with Horus, an electronic payment means fraud prevention company.{{cite web |url=http://ecommercenews.com.br/noticias/balancos/horus-e-pagseguro-comemoram-aumento-da-seguranca-no-e-commerce |title="Horus e PagSeguro comemoram aumento da segurança no e-commerce" |publisher=E-commerce News |accessdate=September 16, 2016 |archive-url=https://web.archive.org/web/20161001162606/https://ecommercenews.com.br/noticias/balancos/horus-e-pagseguro-comemoram-aumento-da-seguranca-no-e-commerce |archive-date=October 1, 2016 |url-status=dead }}
In 2012, it partnered with Nokia to process payments via Near Field Communication (NFC), a technology that enables the safe data transmission by approaching two cell phones. PagSeguro was the first company to implement NFC technology in Brazil.{{cite magazine|url=http://exame.abril.com.br/tecnologia/noticias/pagseguro-e-nokia-firmam-parceria-para-mobile-payment |title="PagSeguro e Nokia firmam parceria para pagamento móvel"| magazine=Exame|accessdate= September 16, 2016}}{{cite web|url=http://www.techtudo.com.br/artigos/noticia/2012/04/pagseguro-lanca-servico-de-nfc-no-brasil-para-pagamentos-celular.html |title="PagSeguro lança serviço de NFC no Brasil, para pagamentos via celular"| publisher=Tech Tudo|accessdate= September 16, 2016}}
In 2013, PagSeguro launched the MINI reader, a credit and debit card reader designed to enable payments via mobile applications. In that same year, it partnered with Cartão Mais! and iPAGARE Magento. Retailers that have a Magento store with the iPAGARE technology can use PagSeguro at checkout.{{cite web |url=http://ecommercenews.com.br/noticias/parcerias-comerciais/pagseguro-firma-parceria-com-ipagare-magento |title="PagSeguro firma parceria com iPAGARE Magento" |publisher=E-commerce News |accessdate=September 16, 2016 |archive-url=https://web.archive.org/web/20160713151938/http://ecommercenews.com.br/noticias/parcerias-comerciais/pagseguro-firma-parceria-com-ipagare-magento |archive-date=July 13, 2016 |url-status=dead }}
PagSeguro received the PCI-DSS (Payment Card Industry Data Security Standards) certification in 2013.{{cite web |url=http://ecommercenews.com.br/noticias/parcerias-comerciais/pagseguro-recebe-certificacao-pci-dss |title="PagSeguro recebe certificação PCI-DSS" |publisher=E-commerce News |accessdate=September 16, 2016 |archive-url=https://web.archive.org/web/20161001162211/https://ecommercenews.com.br/noticias/parcerias-comerciais/pagseguro-recebe-certificacao-pci-dss |archive-date=October 1, 2016 |url-status=dead }}
Operations
PagSeguro is an e-commerce company that intermediates payment between sellers and buyers by offering a billing option via email for traders who do not have a site or a well-structured e-commerce and it has agreements with several banking institutions so that sellers can offer buyers different payment methods. These banking institutions receive the payment and transfer it to the seller after making sure that there was no fraud in the operation. The service offers over 25 payment methods.{{cite web |url=http://www.gestaoessencial.com.br/quais-os-principais-meios-de-pagamento-online-e-suas-taxas/ |title="Quais os Principais Meios de Pagamento Online e suas Taxas" |publisher=Gestão Essencial |accessdate=September 16, 2016 |archive-url=https://web.archive.org/web/20161014135838/http://www.gestaoessencial.com.br/quais-os-principais-meios-de-pagamento-online-e-suas-taxas/ |archive-date=October 14, 2016 |url-status=dead }}{{cite web|url=http://www.mundodastribos.com/como-receber-pagamentos-pelo-pagseguro-uol.html |title="Como receber pagamentos pelo Pagseguro UOL"| publisher=Mundo das Tribos|accessdate= September 16, 2016}}{{cite web|url=http://idgnow.com.br/mobilidade/2015/12/16/moderninha-passa-a-aceitar-cartoes-da-ticket/|title="Moderninha passa a aceitar cartões da Ticket"|publisher=IDGNOW!|accessdate=September 16, 2016|archive-url=https://web.archive.org/web/20161126222325/http://idgnow.com.br/mobilidade/2015/12/16/moderninha-passa-a-aceitar-cartoes-da-ticket/|archive-date=November 26, 2016|url-status=dead}}{{cite web|url=http://www.jb.com.br/invest-news/noticias/2010/08/24/pagseguro-lanca-site-sobre-doacoes-com-cartao/ |title="PagSeguro lança site sobre doações com cartão"| publisher=Jornal do Brasil|accessdate= September 16, 2016}}{{cite news|url=http://www.valor.com.br/empresas/1116758/empresas-de-pagamento-virtual-querem-facilitar-compra-na-internet |title="Empresas de pagamento virtual querem facilitar a compra na internet"| newspaper=Valor Econômico|accessdate= September 16, 2016}}
For purchases in which the customer neither receives the product, nor does it as agreed, a dispute (claim) can be started. PagSeguro mediates the dispute, in order to help the buyer to receive either the product or the money back, as well as to help the seller to have the transaction value refunded or to return it to the buyer.{{cite web|url=http://cidadecta.com.br/index.php?route=information/information&information_id=27|title="Problemas com sua compra? O PagSeguro pode te ajudar a resolver"|publisher=Cidade CTA|accessdate=September 16, 2016}}{{Dead link|date=April 2020 |bot=InternetArchiveBot |fix-attempted=yes }}
In May 2016, PagSeguro launched the Split Payment, a tool that acts on transactions commissioning models. The tool was released in VTEX Day, the largest multi-channel retail event in Latin America, in which PagSeguro was also the master sponsor.{{cite web|url=http://valoragregado.com/2016/05/13/pagseguro-apresenta-split-payment-no-vtex-day-2016/ |title="PagSeguro apresenta Split Payment no Vtex Day 2016"| publisher=Valor Agregado|accessdate= September 16, 2016}}{{cite web|url=http://www.revistafatorbrasil.com.br/ver_noticia.php?not=319464 |title="PagSeguro apresenta Split Payment no Vtex Day 2016"| publisher=Portal Fator Brasil|accessdate= September 16, 2016}}
= Machines and readers =
PagSeguro launched a credit card payment terminal for credit sales with up to 12 installments, in 2013.{{cite web|url=http://extra.globo.com/noticias/celular-e-tecnologia/pagseguro-lanca-leitor-de-cartao-de-credito-para-smartphones-7999601.html |title="Pagseguro lança leitor de cartão de crédito para smartphones"|publisher=Extra Globo |accessdate= September 16, 2016}}{{cite magazine|url=http://exame.abril.com.br/tecnologia/noticias/pagseguro-quer-lancar-aplicativo-para-pagamento-movel |title="PagSeguro quer lançar aplicativo para pagamento móvel"| magazine=Exame |accessdate= September 16, 2016}}{{cite magazine|url=http://exame.abril.com.br/marketing/noticias/africa-divulga-leitor-de-cartoes-mobile-do-pagseguro |title="Africa divulga leitor de cartões mobile do PagSeguro"| magazine=Exame |accessdate= September 16, 2016}}{{cite news|url=http://www.istoedinheiro.com.br/noticias/mercado-digital/20140627/fenomeno-varejo/167152 |title="Pagseguro lança leitor de cartão de crédito para smartphones"| newspaper=O Globo|accessdate= September 16, 2016}}
In September 2014, it launched the Debit and Credit Reader MINI, a card reader designed for small businesses.{{cite web|url=http://www.baguete.com.br/noticias/19/09/2014/pagseguro-mini-leitor-movel-para-cartoes |title="PagSeguro: mini leitor móvel para cartões"| publisher=Baguete|accessdate= September 16, 2016}}{{cite web|url=http://www.istoedinheiro.com.br/noticias/mercado-digital/20140627/fenomeno-varejo/167152 |title="PagSeguro lança leitor de cartão de débito e crédito MINI"| publisher=IP News|accessdate= September 16, 2016}}{{cite magazine|url=http://exame.abril.com.br/tecnologia/noticias/leitor-de-cartoes-transforma-smartphones-em-ponto-de-venda |title="Leitor de cartões transforma smartphones em ponto de venda"| magazine=Exame|accessdate= September 16, 2016}} At the end of that year, it launched Moderninha, a machine for card operations, which does not request a cell phone and comes with a chip and an internet data plan included.{{cite web|url=http://www.bitmag.com.br/2015/03/pagseguro-lanca-nova-maquina-de-pagamentos-taxa-de-aluguel-e-adesao/ |title="PagSeguro lança nova máquina de pagamentos sem taxa de aluguel"| publisher=Bit Magazine|accessdate= September 16, 2016}}
In June 2016, PagSeguro launched "Moderninha Wifi" and in October of that year, it launched the "Moderninha Pro".{{cite magazine|url=http://www.bitmag.com.br/2015/03/pagseguro-lanca-nova-maquina-de-pagamentos-taxa-de-aluguel-e-adesao/ |title="O fenômeno do varejo"| magazine=Exame|accessdate=November 7, 2016}}{{cite web|url=https://br.financas.yahoo.com/noticias/pagseguro-uol-lan%C3%A7a-nova-vers%C3%A3o-130600610.html|archive-url=https://archive.today/20160927201959/https://br.financas.yahoo.com/noticias/pagseguro-uol-lan%C3%A7a-nova-vers%C3%A3o-130600610.html|url-status=dead|archive-date=September 27, 2016|title="PagSeguro, do UOL, lança nova versão da Moderninha"|publisher=Yahoo Finanças|accessdate=November 7, 2016}}{{cite web|url=http://idgnow.com.br/internet/2016/10/05/pagseguro-lanca-a-mais-completa-moderninha-pro-por-12-vezes-de-r-69-90/|title="PagSeguro lança a mais completa Moderninha Pro por 12 vezes de R$69,90"|publisher=IGNow|accessdate=November 7, 2016|archive-url=https://web.archive.org/web/20161104204735/http://idgnow.com.br/internet/2016/10/05/pagseguro-lanca-a-mais-completa-moderninha-pro-por-12-vezes-de-r-69-90/|archive-date=November 4, 2016|url-status=dead}}{{cite web|url=https://corporate.canaltech.com.br/noticia/produtos/pagseguro-lanca-moderninha-pro-de-olho-nas-pmes-81549/ |title="PagSeguro lança Moderninha Pro de olho nas PMEs"| publisher=CanalTech|accessdate=November 7, 2016}}
= Cards =
In August 2015 the company released a prepaid card with focus on the microentrepreneur, with chip and under MasterCard brand.{{cite web|url=http://www1.folha.uol.com.br/mercado/2015/08/1669470-pagseguro-lanca-cartao-pre-pago-com-foco-no-microempreendedor.shtml |title="PagSeguro lança cartão pré-pago com foco no microempreendedor"| publisher=Folha de São Paulo|accessdate= September 16, 2016}}{{cite web |url=https://www.minestore.com.br/blog/operacional/yes-o-pagseguro-lancou-cartao-pre-pago/ |title="Yes! O PagSeguro lançou cartão pré-pago" |publisher=Minestore |accessdate=September 16, 2016 |archive-url=https://web.archive.org/web/20160623185804/https://www.minestore.com.br/blog/operacional/yes-o-pagseguro-lancou-cartao-pre-pago/ |archive-date=June 23, 2016 |url-status=dead }}{{cite web|url=http://destinonegocio.com/br/mercado/pagseguro-lanca-cartao-pre-pago-com-foco-no-microempreendedor/ |title="PagSeguro lança cartão pré-pago com foco no microempreendedor"| publisher=Vivo - Destino Negócio|accessdate= September 16, 2016}}
See also
References
{{Reflist}}
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Category:Brazilian companies established in 2006
Category:Financial services companies established in 2006
Category:Internet properties established in 2006
Category:Financial services companies of Brazil
Category:Companies based in São Paulo
Category:2018 initial public offerings