Palmerbet
{{Use Australian English|date=May 2024}}
{{Infobox company
| type =
| industry = Gambling
| founded = {{Start date and age|August 2013}}
| founder = Andrew Palmer, Grant Palmer, Matthew Palmer, Adrian Palmer
| hq_location_city = Sydney
| hq_location_country = Australia
| area_served = Australia
| key_people = Andrew Palmer, Grant Palmer, Matthew Palmer, Adrian Palmer (Founding Directors)
| products = Betting odds, promotions, tips and insights, betting products
| num_employees = 100+
| website = {{URL|https://palmerbet.com/}}
}}
Palmerbet is an Australian online gambling company founded in August 2013 by Andrew, Grant, Matthew, and Adrian Palmer in Sydney, Australia.
Palmerbet has all Australian horse racing, sports and entertainment markets, including Melbourne Cup, Queen Elizabeth Stakes, Australian Football League, National Rugby League, along with all major international events such as English Premier League, National Basketball Association, etc.
History
In 2013, Andrew, Grant, Matthew, and Adrian Palmer established Palmer Bookmaking Pty Ltd, which was later rebranded as Palmerbet.{{Cite web |date=2014-03-30 |title=Palmerbet promises to take bets from winning punters |url=https://www.afr.com/companies/palmerbet-promises-to-take-bets-from-winning-punters-20140331-ix9uj |access-date=2024-05-27 |website=Australian Financial Review |language=en}}{{Cite web |date=July 9, 2015 |title=Third generation bookies still prefer track to online action |url=https://www.dailytelegraph.com.au/news/nsw/grafton/third-generation-bookies-still-prefer-track-to-online-action/news-story/685e1596119fcfa9f0de9ef37868a180 |access-date=2024-05-27 |website=dailytelegraph.com.au}}{{Cite web |last=Roocroft |first=Andy |date=2017-02-27 |title=Family values: EGR Intel speaks to Palmerbet - EGR Intel |url=https://www.egr.global/intel/insight/family-values/ |access-date=2024-05-27 |language=en-US}} In 2016, Palmerbet received the EGR Rising Star award.{{Cite web |last=Starkey |first=Gerard |date=2016-02-17 |title=Sportsbet retains Operator of the Year crown at EGR Australia Awards - EGR Intel |url=https://www.egr.global/intel/news/sportsbet_retains_operator_of_the_year_crown_at_egr_australia_awards/ |access-date=2024-05-27 |language=en-US}} In 2020, Palmerbet secured a 3-year sponsorship deals with the NRL teams Newcastle Knights{{Cite news |last=Belot |first=Henry |date=2023-04-14 |title=Calls for gambling ad bans on Australian match-day jerseys after action from world's biggest football clubs |url=https://www.theguardian.com/australia-news/2023/apr/14/calls-for-gambling-ad-bans-on-australian-match-day-jerseys-after-action-from-worlds-biggest-football-clubs |access-date=2024-05-27 |work=The Guardian |language=en-GB |issn=0261-3077}}{{Cite news |last=Belot |first=Henry |date=2023-04-17 |title=Australia's gambling industry split over betting-ad ban on match-day jerseys |url=https://www.theguardian.com/australia-news/2023/apr/17/australia-gambling-industry-split-over-betting-ad-ban-on-sport-match-day-jerseys |access-date=2024-05-27 |work=The Guardian |language=en-GB |issn=0261-3077}} and Canberra Raiders.{{Cite web |date=2021-11-30 |title=Raiders and Palmerbet together in 2022 and beyond |url=https://www.raiders.com.au/news/2021/11/30/raiders-and-palmerbet-together-in-2022-and-beyond/ |access-date=2024-05-27 |website=Canberra Raiders |language=en}}{{Cite web |date=2024-03-20 |title=PalmerBet to support Canberra Hospital Foundation again in 2024 |url=https://www.raiders.com.au/news/2024/03/20/palmerbet-to-support-canberra-hospital-foundation-again-in-2024/ |access-date=2024-05-27 |website=Canberra Raiders |language=en}}{{Cite web |last=Nicolussi |first=Christian |date=2023-10-30 |title=NRL clubs brace for multimillion-dollar hit from new gambling ad bans |url=https://www.smh.com.au/sport/nrl/nrl-clubs-brace-for-multimillion-dollar-hit-from-new-gambling-ad-bans-20231030-p5eg5a.html |access-date=2024-05-27 |website=The Sydney Morning Herald |language=en}}
The following year, in 2021, Palmerbet extended its sponsorship activities by supporting biggest Australian boxing events.{{Cite web |date=2023-06-16 |title='Our worst result, tenfold': Tszyu stablemate out to ruin bookies – and a bush footy game |url=https://www.foxsports.com.au/boxing/boxing-2023-tim-tszyu-vs-carlos-ocampo-sam-goodman-vs-raeese-aleem-news-preview-odds/news-story/975e4cf0e741a009a03bfbb48d9ef7b0 |access-date=2024-05-27 |website=Fox Sports |language=en}} In 2022 and 2023, Palmerbet ventured into sponsoring the PDC darts, their first Australian tour since the pandemic.{{Cite web |last=Lynch |first=Matt |date=2021-08-12 |title=PalmerBet to sponsor PDC's 2022 World Series events in Australia |url=https://matchroom.com/darts/palmerbet-to-sponsor-pdcs-2022-world-series-events-in-australia/ |access-date=2024-05-27 |website=Matchroom |language=en-GB}}{{Cite web |date=2021-08-13 |title=PDC announces PalmerBet as titles sponsors for World Series events in Australia - Online Darts |url=https://onlinedarts.com/pdc-announces-palmerbet-as-titles-sponsors-for-world-series-events-in-australia/ |access-date=2024-05-27 |language=en-GB}}{{Cite web |title=Peter Wright to miss World Series trips to Australia and New Zealand for medical reasons |url=https://www.sportinglife.com/darts/news/peter-wright-to-miss-world-series-trips-to-australia-and-new-zealand-for-medical-reasons/202512 |access-date=2024-05-27 |website=www.sportinglife.com |language=en-GB}}
= Activities =
Palmerbet primarily operates as an online gambling platform, providing betting odds, promotions, insights, and other betting products in Australia. The company's headquarters are located on Canterbury Park Racecourse in Sydney. Palmerbet operates within the regulations set by Australian regulatory authorities at the federal and state levels.{{Cite web |title=PalmerBet Australia Review 2023 (App, Promos, Pros & Cons) |url=https://www.punters.com.au/betting/palmerbet/ |access-date=2024-05-27 |website=Punters.com.au |language=en}}{{Cite web |title=Palmerbet |url=https://www.theroar.com.au/bookmakers/palmerbet/ |access-date=2024-05-27 |website=The Roar |language=en-US}}