Parade (magazine)#Features

The magazine was founded by Marshall Field department store heir Marshall Field III in 1941, with the first issue published May 31{{cite web |title=Parade History |url= https://parade.com/109913/walterscott/parade_history/ |date=20 December 2010 | website= parade.com |publisher=AMG/Parade |access-date=16 October 2021}} as Parade: The Weekly Picture Newspaper for 5 cents per copy. It sold 125,000 copies that year. In early 1946, Field recruited Arthur Harrison Motley, then-publisher of The American Magazine, to be Parade{{'}}s new publisher.[https://time.com/archive/6775252/the-press-a-punch-for-parade/ The Press: A Punch for Parade], in TIME; published October 7, 1946 At the time, Parade had a print circulation of approximately 2.1 million; by October of that year, circulation had grown to over 3.6 million, and by 1960, it had reached nearly 10 million, with the magazine's gross revenue having grown from $1.8M (in 1946 dollars) to $25M (in 1960 dollars).

John Hay Whitney, publisher of the New York Herald Tribune, bought Parade in 1958, on the condition that Motley remain as publisher for at least five more years.

[https://www.nytimes.com/1960/03/09/archives/good-head-for-business-arthur-harrison-motley.html Good Head for Business: Arthur Harrison Motley], in The New York Times; published March 9, 1960; p. 20 Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became a separate operating unit within Advance.{{cite journal| first= Ping |last= Shaw|title=Internationalization of the women's magazine industry in Taiwan context, process and influence|journal= Asian Journal of Communication |date=1999|volume=9|issue=2|pages=17–38| doi= 10.1080/01292989909359623}}

In 2014, Athlon Media Group (later called AMG/Parade and now known as Parade Media) purchased it from Advance Publications.{{cite web |title=Parade magazine about to be sold to Athlon Media |url=https://nypost.com/2014/09/16/parade-magazine-about-to-be-sold-to-athlon-media/ |website=New York Post |access-date=17 August 2022 |date=16 September 2014}} In 2022, The Arena Group (formerly The Maven), which also operates Sports Illustrated, TheStreet and numerous other brands,{{cite web |last1=Fischer |first1=Sara |title=The Arena Group is buying Parade and plans up-listing to New York Stock Exchange |url=https://www.axios.com/2022/01/18/arena-group-parade-magazine |website= Axios.com |access-date=16 August 2022 |language=en |date=18 January 2022}} bought Parade from Athlon for $16 million as a mix of cash and equity.

Beginning on the weekend of December 28, 2019, Parade changed its publishing schedule to skip up to six weekends a year, planning to publish combined holiday issues. The first such combined publication was a Christmas-themed issue published the weekend of December 21, 2019.{{cite news | url = https://www.gwcommonwealth.com/news/article_fadcde0e-291c-11ea-b31f-6be0dd16d63e.html | title = Parade magazine takes break this week | newspaper = The Greenwood Commonwealth | date = December 28, 2019 | access-date = January 14, 2020 | url-access = subscription | archive-date = January 14, 2020 | archive-url = https://web.archive.org/web/20200114222604/https://www.gwcommonwealth.com/news/article_fadcde0e-291c-11ea-b31f-6be0dd16d63e.html | url-status = dead }}{{cite web | url = https://article.wn.com/view/2019/12/28/Parade_magazine_takes_break_this_week/ | title = Parade magazine takes break this week | publisher = World News Network | date = December 28, 2019 | access-date = January 14, 2020 }} The magazine published the weekend of April 4, 2020, also covered the weekend of April 11; Easter was April 12.{{cite news | url = https://www.valdostadailytimes.com/news/local_news/no-parade-insert-sunday/article_ce88a433-b7bc-505d-b9b7-21f0b0e2a0b6.html | title = No Parade insert Sunday | last = Carver | first = Desiree | newspaper = The Valdosta Daily Times | date = April 11, 2020 | access-date = June 30, 2020 }} No magazine was published on the weekend of May 2, 2020, due to the COVID-19 pandemic.{{cite news | url = https://www.gwcommonwealth.com/news/article_9bd299a4-8c1c-11ea-ab5c-63c04ccbe022.html | title = No Parade magazine | newspaper = The Greenwood Commonwealth | date = May 2, 2020 | access-date = May 4, 2020 | url-access = subscription | archive-date = May 22, 2020 | archive-url = https://web.archive.org/web/20200522201007/https://www.gwcommonwealth.com/news/article_9bd299a4-8c1c-11ea-ab5c-63c04ccbe022.html | url-status = dead }} The magazine published the weekend of May 16 also covered the weekend of May 23; Memorial Day was May 25.{{cite news | url = https://epaper.daytondailynews.com/html5/reader/production/default.aspx?pubname=&edid=0d07abb3-c87e-4c0b-9be8-c26623f161e9 | title = No Parade magazine inside today's paper | newspaper = Dayton Daily News | date = May 24, 2020 | access-date = June 30, 2020 | url-access = subscription }} The magazine published the weekend of June 27 also covered the weekend of July 4, Independence Day.{{cite news | url = https://nonpareilonline.com/news/local/nonpareil-to-publish-joint-july-3-and-4-edition-no-parade-magazine-on-july-5/article_d3637669-19bc-569a-a34f-aa2dd3ca3492.html | title = Nonpareil to publish joint July 3 and 4 edition; no Parade magazine on July 5 | newspaper = The Daily Nonpareil | date = June 28, 2020 | access-date = June 30, 2020 }} The magazine published the weekend of August 29 also covered the weekend of September 5; Labor Day was September 7.{{cite news | url = https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html | title = No Parade today; resumes Sept. 13 | newspaper = La Crosse Tribune | date = September 6, 2020 | access-date = September 13, 2020 | url-status = live | archive-url = https://web.archive.org/web/20200913233309/https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html | archive-date = September 13, 2020}} The magazine published the weekend of December 19 also covered the weekend of December 26. In 2021, the magazine was not scheduled to be published the weekends of April 3, May 29, July 3, July 31, September 4 or December 25.{{cite news | url = https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html | title = No Parade magazine on Dec. 27 | last = Burns | first = Bobby | newspaper = The Daily Reflector | location = Greenville, North Carolina | date = December 23, 2020 | access-date = February 7, 2021 | url-status = live | archive-url = https://web.archive.org/web/20210112184905/https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html | archive-date = January 12, 2021 }}

In September 2022, The Arena Group announced that Parade would end print publication in November,{{cite web|title=The Arena Group to Expand Parade's High-Growth Digital Business|url=https://www.businesswire.com/news/home/20220916005408/en/The-Arena-Group-to-Expand-Parade%E2%80%99s-High-Growth-Digital-Business|work=BusinessWire|date=September 16, 2022|access-date=October 21, 2022}} but would continue in its online incarnation. The final printed edition, initially planned for November 6, ran November 13, 2022.{{cite news|url=https://www.unionleader.com/news/parade-magazine-to-discontinue-printing/article_a60c7dec-f42f-5f8f-9278-d9dd69ffa2d7.html|title=Parade magazine to discontinue printing|date=Oct 8, 2022|work=New Hampshire Union Leader|access-date=October 21, 2022}} The final e-edition ran December 31, 2023.

Parade now exists as a website and an emailed newsletter edition for those who sign up for it.{{citation needed|date=March 2024}}

Throughout 2016, Gannett Company, which had produced USA Weekend, the most direct competitor to Parade until its December 2014 discontinuation, added Parade to many of its Sunday newspapers as a replacement.

Parade Digital Partners is a distribution network that includes the website Parade.com and more than 700 of the magazine's partner newspaper websites. Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014).

{{See also|Category:Parade High School All-Americans|List of U.S. high school basketball national player of the year awards}}

The magazine typically has one main feature article, often a smaller feature article, and a number of regular columns. There is also advertising for consumer products, sometimes in the print edition appearing with clippable coupons or tear-off business reply cards.

• "Ask Marilyn" by Marilyn vos Savant: Vos Savant answers questions from readers, from brainteasers to explanations of illogical customs, advice, or legitimate philosophical questions. Occasionally she will pose a brainteaser of her own or poll her readers.
• Cartoon Parade: Panel cartoons by various creators, including Dave Coverly, Carla Ventresca, Dan Piraro, and Gary McCoy.{{Citation needed|date=April 2016}} By 2016, due to the expense and lack of interest, these had been dropped.{{cite news|url=http://www.journalnow.com/news/ask_sam/ask-sam-stink-bugs-re-emerge/article_a893ac54-effe-5dc5-9596-08b97f1d897f.html|title=SAM|last=Clodfelter|first=Tim|work=Winston-Salem Journal|date=March 15, 2016|access-date=April 7, 2016}}
• "In Step With" by James Brady: Celebrity interview column which ceased after Brady's 2009 death.
• “Intelligence Report": A guide to health, life, money, entertainment, and more
• Interviews have included such celebrities as Steve Carell, Jimmy Fallon, Katharine McPhee, Katy Perry and Noah Wyle.
• Laugh Parade: Gag cartoons by Bunny Hoest and John Reiner
• "Numbrix": Also by Marilyn vos Savant, Numbrix is a simple puzzle game in which the reader arranges the numbers 1 to 81 in a continuous path that fits into a 9×9 square grid. Numbrix was introduced in July 2008 (originally as a 7×7 puzzle). In addition to the weekly print version, vos Savant also produces daily Numbrix puzzles for Parade's Web site. Since 2014, Parade's site has also published a much more difficult variant, "Jadium" (formerly "Snakepit"), by Jeff Marchant.
• "Our Towns" is a regular feature written by journalists from Parade newspaper partners.
• "The Parade High School All-America Teams": This sports franchise honors as All-Americans the best U.S. high school athletes in boys and girls basketball, football, and boys and girls soccer. Parade began its series in 1957 with its boys basketball honors, and expanded to football six years later.{{cite news|last=Huff|first=Doug|title=EA SPORTS Boys & Girls All-Americans|work=yahoo.com|url=https://www.rivals.com/content.asp?SID=1132&CID=356222|archive-url=https://web.archive.org/web/20150402155634/https://www.rivals.com/content.asp?SID=1132&CID=356222|archive-date=April 2, 2015|url-status=live}} Girls basketball was added in 1977,{{cite news|title=Felder signs with Lady Bulldogs|date=April 13, 2000|newspaper=Athens Banner-Herald|url=http://onlineathens.com/stories/041300/dog_0413000046.shtml#.VQUFLFr4_S9|archive-url=https://web.archive.org/web/20150402150839/http://onlineathens.com/stories/041300/dog_0413000046.shtml|archive-date=April 2, 2015|url-status=live}} boys soccer in 1979,{{cite news|last=Cohen|first=Haskell|title=Parade's First All-America High School Soccer Team|date=January 14, 1979|work=Parade|page=20|url=https://news.google.com/newspapers?id=ejxOAAAAIBAJ&sjid=9e0DAAAAIBAJ&pg=4023%2C5589963|access-date=March 15, 2015}} and girls soccer in 1993.{{cite web|title=Named to the PARADE All-American team|date=June 2003|work=milton.edu|url=http://www.milton.edu/news/All-American.cfm|archive-url=https://web.archive.org/web/20100528083054/http://www.milton.edu/news/All-American.cfm|archive-date=May 28, 2010|url-status=dead|access-date=March 15, 2015}} In 2010, Parade introduced its All-America Service Team, which honors high-school students for commitment to service and volunteerism.
• "Walter Scott's Personality Parade" by Walter Scott (a pseudonym, originally used by Lloyd Shearer and now by a rotating group of edit staffers):{{cite news |url=https://www.latimes.com/archives/la-xpm-2001-may-26-me-2841-story.html |title=Lloyd Shearer; Leader of the 'Personality Parade' |last=Woo |first=Elaine |date=2001-05-26 |work=Los Angeles Times |access-date=4 February 2014}} In Q&A sessions, celebrities often discuss some project or movie which is just about to be released.
• "Views," an editorial column by various authors, including CNN political analyst David Gergen and Pulitzer Prize–winning journalist Connie Schultz.
• "Keeping Up with Youth" (1960–70s)
• "Fresh Voices": A former column where teenage readers would give their opinions on a different topic. Daria, from the MTV series of the same name, would frequently appear among them, giving a sarcastic opinion.

• "What People Earn", an annual, typically early spring
• "Where America Lives" is an ongoing thematic feature
• "What America Eats" is presented seasonally throughout the year
• "The Giving Issue" is typically in the Sunday of Thanksgiving weekend

The magazine had a lag time to publication of about ten days, which occasionally caused the magazine to print statements that were out of date by the time Parade was publicly available in a weekend newspaper.

The January 6, 2008, edition cover and main article asked whether Benazir Bhutto was "America's best hope against Al-Qaeda," but on December 27, 2007, she had been assassinated.{{cite news| url= http://www.parade.com/images/-v2/home/2008/0106/010608COV-big.jpg| title= Cover page| date= 6 January 2008 |archiveurl= https://web.archive.org/web/20120908065644/http://www.parade.com/images/-v2/home/2008/0106/010608COV-big.jpg |archivedate=September 8, 2012 |url-status= dead}} Readers and media complained the magazine had an additional week of lag time due to the holiday season.{{cite web |last=Leventis |first=Angie |url=http://archives.chicagotribune.com/2008/jan/08/opinion/chi-oped0108mcnultyjan08 |title=Featured Articles From The Chicago Tribune |publisher= |work=chicagotribune.com |access-date=2013-10-13 |archive-date=2012-05-06 |archive-url=https://web.archive.org/web/20120506023706/http://articles.chicagotribune.com/ |url-status=dead }}{{cite web|url=https://www.npr.org/templates/story/story.php?storyId=17887078 |title= 'Parade' Interview Fails to Note Bhutto's Death |publisher= National Public Radio |website= NPR.org |date=2008-01-06 |access-date=2013-10-13}}{{cite web| last= Sheehy| first= Gail |date= December 27, 2007| url= http://www.parade.com/benazir_bhutto_interview.html |title= A Wrong Must Be Righted': An interview with Benazir Bhutto| archiveurl= https://web.archive.org/web/20080110075205/http://www.parade.com/benazir_bhutto_interview.html |archivedate=January 10, 2008 |work= Parade.com| accessdate= }}

A similar incident occurred in the February 11, 2007, issue when Walter Scott's "Personality Parade" reported that Barbaro, an American thoroughbred racehorse and winner of the 2006 Kentucky Derby, was in a stable condition. Barbaro had been euthanized thirteen days earlier, on January 29, 2007.{{cite web| url= http://www.parade.com/articles/editions/2007/edition_02-11-2007/Personality_Parade| title= Personality Parade| date= February 1, 2007 |archiveurl=https://web.archive.org/web/20081112031954/http://www.parade.com/articles/editions/2007/edition_02-11-2007/Personality_Parade |archivedate=November 12, 2008 }}

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Category:Sunday magazines

Category:Magazines established in 1941

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