Parse.ly

{{External links|date=January 2024}}

{{Infobox website

| name = Parse.ly

| owner =

| logo = Parse.ly Logo.svg

| company_type = Private

| foundation = New York City, New York, U.S.

| founder = Sachin Kamdar
Andrew Montalenti

| area_served = Worldwide

| location_city = New York City, New York

| location_country = United States

| key_people = Sachin Kamdar
Andrew Montalenti

| revenue =

| screenshot =

| caption =

| num_employees = 70

| parent = Automattic

| url = {{URL|https://www.parse.ly/}}

| registration =

| launch_date = December, 2009

| current_status = Active

| language = English

| advertising =

| alexa =

| website_type = Web analytics

}}

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers. Parse.ly built three products, the Parse.ly Reader, the Parse.ly Publisher Platform, and the latest Parse.ly Dash, an analytics tool for large publishers.{{cite web |url= http://blog.parse.ly/post/16388310218/hello-publishers-meet-dash|title= Hello Publishers, Meet Dash|author= Sachin Kamdar|date= 24 January 2012|publisher= parse.ly blog|access-date=31 January 2012}}

Overview

Parse.ly is a content optimization platform for online publishers.{{cite web |url= http://press.parsely.com/press|title= Parse.ly Press|author= |date= |work= parsely.com|publisher= Parse.ly|access-date=31 January 2012}} Parse.ly's product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher's site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers. The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled.{{cite web|url= http://semanticweb.com/parse-ly-brings-a-dash-of-semantics-to-online-publishers_b26162|title= Parse.ly Brings A Dash of Semantics To Online Publishers|author= Jennifer Zaino|date= 24 January 2012|work= semanticweb.com|publisher= MediaBistro|access-date= 31 January 2012|archive-date= 30 January 2012|archive-url= https://web.archive.org/web/20120130074654/http://semanticweb.com/parse-ly-brings-a-dash-of-semantics-to-online-publishers_b26162|url-status= dead}} In addition to providing site analytics, Dash can show users what topics are resonating with people across the web through their webwide trends interface.

Parse.ly was founded by Sachin Kamdar and Andrew Montalenti out of DreamIt Ventures, an early stage startup accelerator program in Philadelphia and launched its first product, Parse.ly Reader, in September 2009.{{cite web |url= http://www.readwriteweb.com/start/2009/11/parsely-a-feed-reader-that-ada.php|title= Parse.ly Adapts to Interests: The Pro Blogger's Feed Reader|author= Dana Oshiro|date= 11 November 2009|work= readwriteweb.com|publisher= ReadWriteWeb|access-date=31 January 2012}}

Funding

In May 2009, Parse.ly received $20k in seed funding from DreamIt Ventures. In December 2010, Parse.ly received $1.8M in Series A funding from Blumberg Capital, ff Venture Capital, Scott Becker (cofounder of Invite Media), Don Hutchison, Jonathan Axelrod, and Jeffrey Greenblatt.{{cite web |url= https://techcrunch.com/2012/01/03/parse-ly-will-launch-its-pageview-generating-machine-called-dash-this-month/|title= Parse.ly Will Launch Its Pageview-Generating Machine Called "Dash" This Month|author= Sarah Perez|date= 3 January 2012|work= techcrunch.com|publisher= Techcrunch|access-date=31 January 2012}}

In February 2021, Parse.ly was acquired by Automattic. The financial terms of the acquisition were not disclosed.{{Cite web|title=WordPress parent company Automattic acquires Parse.ly|url=https://techcrunch.com/2021/02/08/automattic-acquires-analytics-company-parse-ly/|access-date=2021-05-29|website=TechCrunch|date=8 February 2021 |language=en-US}}

References

{{Reflist}}

  • {{cite news|last=Taylor |first=Mike |url=https://observer.com/2011/01/parsely-raises-800000/ |title=Parse.ly Raises $800,000 |newspaper=The New York Observer |date=2012-04-07 |access-date=2012-04-14}}
  • {{cite news|url=http://www.zdnet.com/blog/weblife/parsely-better-feeds-with-less-garnish/1224 |archive-url=https://web.archive.org/web/20101207051520/http://www.zdnet.com/blog/weblife/parsely-better-feeds-with-less-garnish/1224 |url-status=dead |archive-date=December 7, 2010 |title=Parse.ly: better feeds with less garnish |work=ZDNet |access-date=2012-04-14}}