Parse.ly

Parse.ly is a content optimization platform for online publishers.{{cite web |url= http://press.parsely.com/press|title= Parse.ly Press|author= |date= |work= parsely.com|publisher= Parse.ly|access-date=31 January 2012}} Parse.ly's product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher's site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers. The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled.{{cite web|url= http://semanticweb.com/parse-ly-brings-a-dash-of-semantics-to-online-publishers_b26162|title= Parse.ly Brings A Dash of Semantics To Online Publishers|author= Jennifer Zaino|date= 24 January 2012|work= semanticweb.com|publisher= MediaBistro|access-date= 31 January 2012|archive-date= 30 January 2012|archive-url= https://web.archive.org/web/20120130074654/http://semanticweb.com/parse-ly-brings-a-dash-of-semantics-to-online-publishers_b26162|url-status= dead}} In addition to providing site analytics, Dash can show users what topics are resonating with people across the web through their webwide trends interface.

Parse.ly was founded by Sachin Kamdar and Andrew Montalenti out of DreamIt Ventures, an early stage startup accelerator program in Philadelphia and launched its first product, Parse.ly Reader, in September 2009.{{cite web |url= http://www.readwriteweb.com/start/2009/11/parsely-a-feed-reader-that-ada.php|title= Parse.ly Adapts to Interests: The Pro Blogger's Feed Reader|author= Dana Oshiro|date= 11 November 2009|work= readwriteweb.com|publisher= ReadWriteWeb|access-date=31 January 2012}}

In May 2009, Parse.ly received $20k in seed funding from DreamIt Ventures. In December 2010, Parse.ly received $1.8M in Series A funding from Blumberg Capital, ff Venture Capital, Scott Becker (cofounder of Invite Media), Don Hutchison, Jonathan Axelrod, and Jeffrey Greenblatt.{{cite web |url= https://techcrunch.com/2012/01/03/parse-ly-will-launch-its-pageview-generating-machine-called-dash-this-month/|title= Parse.ly Will Launch Its Pageview-Generating Machine Called "Dash" This Month|author= Sarah Perez|date= 3 January 2012|work= techcrunch.com|publisher= Techcrunch|access-date=31 January 2012}}

In February 2021, Parse.ly was acquired by Automattic. The financial terms of the acquisition were not disclosed.{{Cite web|title=WordPress parent company Automattic acquires Parse.ly|url=https://techcrunch.com/2021/02/08/automattic-acquires-analytics-company-parse-ly/|access-date=2021-05-29|website=TechCrunch|date=8 February 2021 |language=en-US}}

{{Reflist}}

• {{cite news|last=Taylor |first=Mike |url=https://observer.com/2011/01/parsely-raises-800000/ |title=Parse.ly Raises $800,000 |newspaper=The New York Observer |date=2012-04-07 |access-date=2012-04-14}}
• {{cite news|url=http://www.zdnet.com/blog/weblife/parsely-better-feeds-with-less-garnish/1224 |archive-url=https://web.archive.org/web/20101207051520/http://www.zdnet.com/blog/weblife/parsely-better-feeds-with-less-garnish/1224 |url-status=dead |archive-date=December 7, 2010 |title=Parse.ly: better feeds with less garnish |work=ZDNet |access-date=2012-04-14}}

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• [http://dreamitventures.com DreamIt Ventures]
• {{cite web|author=Joann Pan 8 |url=http://mashable.com/2012/02/13/dash-predicts-trending-topics/ |title=Dashboard for Online Publishers Predicts Trending Content |publisher=Mashable.com |date=2012-02-13 |access-date=2012-04-14}}
• {{cite news|url=https://venturebeat.com/2012/01/23/parsely-dash/ |title=Parse.ly launches predictive analytics dashboard for publishers |work=VentureBeat |date=2012-01-23 |access-date=2012-04-14}}
• [http://www.poynter.org/latest-news/mediawire/160529/parse-ly-dash-offers-news-sites-analytics-by-author-topic/ Poynter | Parse.ly Dash Offers News Sites Analytics by Author Topic]
• [https://venturebeat.com/2012/01/23/parsely-dash/ VentureBeat | Parse.ly launches predictive analytics dashboard for publishers]
• [https://thenextweb.com/apps/2012/01/24/dash-is-analytics-built-specifically-for-publishers/ TNW | Dash is analytics built specifically for publishers]
• [http://www.betabeat.com/2012/01/24/parse-ly-launches-dash-analytics-with-a-scalpel/ BetaBeat | Parse.ly Launches Dash, Analytics with a Scalpel]
• [http://siliconangle.com/blog/2012/01/23/smart-data-makes-smarter-editors-parse-ly-launches-dash-to-the-world/ SiliconAngle | Smart Data Makes Smarter Editors: Parse.ly Launches Dash to the World]
• [http://blog.programmableweb.com/2012/01/24/dashing-analytics-for-publishers-shows-value-of-apis/ ProgrammableWeb | Dashing Analytics for Publishers Shows Value of APIs]
• [http://siliconfilter.com/parse-ly-launches-a-smarter-analytics-platform-for-publishers/ SiliconFilter | Parse.ly Launches a Smarter Analytics Platform for Publishers]
• [https://web.archive.org/web/20120126162412/http://www.wwwireframe.com/geekosphere/amazing-beginnings/dash-offers-analytics-tailor-made-for-online-publishers.html WWWireFrame | Dash offers analytics tailor-made for online publishers]
• [http://gigaom.com/2012/03/11/10-ways-big-data-is-changing-everything/7 GigaOM | Revolutionizing web publishing with big data]
• [https://web.archive.org/web/20120419151131/http://betakit.com/2012/01/25/publishers-looking-to-leverage-big-data-to-understand-readers BetaKit | Publishers Looking to Leverage Big Data to Understand Readers]
• [http://www.cmswire.com/cms/web-publishing/dash-analytics-from-parsely-helps-web-pubs-get-smart-014266.php CMSWire | Dash Analytics from Parse.ly Help Publishers Get Smart]

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Category:Online companies of the United States

Category:Web analytics

Category:Technology companies established in 2009

Category:2021 mergers and acquisitions

Category:2009 establishments in New York City