Party (Girls' Generation song)
{{good article}}
{{Infobox song
| name = Party
| cover = Girls' Generation - Party (single cover).jpg
| alt = The cover of "Party" includes an inflatable pink flamingo, with an oceanside swimming pool in the background.
| type = single
| artist = Girls' Generation
| album = Lion Heart
| B-side = Check
| released = {{start date|2015|7|7}}
| recorded =
| studio =
| venue =
| genre = {{flatlist|
| length = {{duration|m=3|s=13}}
| label = S.M. Entertainment
| lyricist = Cho Yoon-kyung
| composer = {{hlist|Albi Albertsson|Chris Young|Shin Agnes}}
| producer =
| prev_title = Catch Me If You Can
| prev_year = 2015
| next_title = Lion Heart
| next_year = 2015
| misc = {{External music video|{{YouTube|HQzu7NYlZNQ|"Party"}}}}
}}
"Party" is a song recorded by South Korean girl group Girls' Generation for their fifth Korean studio album Lion Heart (2015). It was released as the lead single from the album by S.M. Entertainment on July 7, 2015. The lyrics were written by Cho Yoon-kyung and the music was composed by Albi Albertsson, Chris Young, and Shin Agnes. "Party" is a bubblegum pop and electropop song that features synthesizers, guitar, and Auto-Tune in its instrumentation. To promote the song and the album, Girls' Generation performed "Party" on several South Korean music programs, including Music Bank, Show! Music Core and Inkigayo. A music video for the track, directed by Hong Won-ki, was also released on July 7.
The single received generally favorable reviews from music critics, who praised its catchy music styles and compared the song to "California Gurls" by Katy Perry and "Get Lucky" by Daft Punk. Commercially, the single was a success in South Korea—the digital version peaked atop the Gaon Digital Chart (their eighth number one single there). Meanwhile, the physical edition charted at number two on the Gaon Album Chart. It has sold over 843,000 digital copies in South Korea as of December 2015. The song also peaked at number ten on the Japan Hot 100 and number four on the Billboard World Digital Songs chart.
Background and release
South Korean girl group Girls' Generation had achieved success on the Asian music scene with hit singles such as "Gee" and "I Got a Boy" since their 2007 debut as a nine-piece girl group, consisting of members Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, Seohyun, and Jessica.{{cite magazine| url=https://entertainment.time.com/2013/11/04/who-is-girls-generation-the-group-that-beat-bieber-for-video-of-the-year/| title=Who is Girls' Generation, the Group that Beat Bieber for Video of the Year?| magazine=Time| date=November 4, 2013| access-date=April 2, 2016| first=Lily| last=Rothman}}{{cite web| url=http://www.complex.com/music/2011/11/interview-girls-generation-talk-fame-k-pop-and-world-domination| title=Girls' Generation Talk Fame, K-Pop, and World Domination| work=Complex| first=Jaeki| last=Cho| date=November 13, 2011| access-date=April 2, 2016| archive-date=May 14, 2015| archive-url=https://web.archive.org/web/20150514142636/http://www.complex.com/music/2011/11/interview-girls-generation-talk-fame-k-pop-and-world-domination| url-status=dead}} In September 2014, Jessica announced that she had been dismissed as a member of Girls' Generation by their parent company S.M. Entertainment due to her schedule conflict between the group's mutual music activities and her own fashion business Blanc & Eclare; the group continued as an eight-member group thereafter.{{cite web| url=https://blogs.wsj.com/korearealtime/2014/09/30/k-pop-earthquake-girls-generation-member-kicked-out/| title=K-Pop Earthquake: Girls' Generation Member Jessica Jung Ousted| work=Wall Street Journal| date=September 30, 2014| first=Jeyup S.| last=Kwaak| access-date=April 2, 2016}}
Girls' Generation announced their first music release following Jessica's departure in March 2015—a single titled "Catch Me If You Can", whose Korean and Japanese versions were released simultaneously in April 2015.{{cite magazine| url=http://www.billboard.com/articles/columns/k-town/6509501/girls-generation-8-members-new-music-jessica-jung| title=Girls' Generation Announce First Music Without Jessica| magazine=Billboard| first=Jeff| last=Benjamin| date=March 23, 2015| access-date=April 2, 2016}} On June 30, 2015, Girls' Generation released music video previews of their then-forthcoming three new singles—"Party", "Lion Heart", and "You Think". "Party" was released as the lead single from the group's fifth Korean studio album Lion Heart, and features a song named "Check" as its B-side. It was released for digital purchase by S.M. Entertainment on July 7, 2015,{{cite web| url=http://www.melon.com/album/detail.htm?albumId=2328091| title=Party – Girls' Generation| publisher=Melon| language=ko| access-date=July 8, 2015}}{{cite web| url=https://music.apple.com/album/party-single/1015771701| title=Party – Single| date=7 July 2015| publisher=iTunes Store (US)| access-date=July 8, 2015}} and the physical CD single was released on July 8.{{cite news| url=http://kpopherald.koreaherald.com/view.php?ud=201507081452169824620_2| title=SNSD's 'Party' sweeps Asian music charts| work=The Korea Herald| date=July 8, 2015|access-date=July 14, 2015| author=Ko Ji-seon}}
Music and lyrics
{{Listen| filename=Girls' Generation - Party sample.ogg|title="Party"| format=Ogg| post=right| description=A 19-second sample of "Party", described as an electropop and bubblegum pop song.}}
"Party" was described by Billboard's Jeff Benjamin as an electropop song.{{cite magazine| url=http://www.billboard.com/articles/columns/k-town/6613182/girls-generation-new-singles-party-lion-heart-you-think| title=Girls' Generation Tease 3 New Singles for the Summer| first=Jeff| last=Benjamin| magazine=Billboard| date=June 30, 2015| access-date=July 8, 2015}} He compared the guitar line to that on Katy Perry's 2010 song "California Gurls", and the Auto-Tune to Daft Punk's 2014 single "Get Lucky".{{cite magazine| url=http://www.billboard.com/articles/columns/k-town/6620207/girls-generation-party-mv-video| title=Girls' Generation Brightens Summer With New 'Party' Single, Tropical Music Video| date=July 7, 2015| magazine=Billboard| first=Jeff| last=Benjamin| access-date=July 8, 2015}} Writing for Fuse, Benjamin noted that the track incorporated "lively" guitars, "perky" synthesizers, and a "catchy" hook.{{cite news|url=http://www.fuse.tv/2015/07/girls-generation-party-mv|title = Girls' Generation's 'Party' Is Your New Ladies' Night Soundtrack|publisher=Fuse|date=July 7, 2015|access-date=July 9, 2015| first=Jeff| last=Benjamin}} A reviewer from The Malay Mail characterized the song as "upbeat" bubblegum pop with a theme similar to that of "California Gurls" and Kesha's 2010 song "Tik Tok".{{cite web| url=http://www.themalaymailonline.com/showbiz/article/girls-generations-party-is-pure-summer-fun-video| title=Girls' Generation's 'Party' tops music charts in Asia| work=The Malay Mail| date=July 8, 2015| access-date=July 10, 2015}} Lyrically, "Party" is about a girls' night out with friends, and mentions drinking lemon soju, mojito and tequila.
Reception
=Critical reception=
"Party" received generally positive reviews from music critics. Melissa Locker of Vanity Fair described "Party" as "wildly catchy" and deemed it the best song of the second week of July 2015.{{cite news|url=http://www.vanityfair.com/culture/2015/07/best-song-of-the-week-girls-generation-party|title=The Best Song of the Week Is... Girls' Generation 'Party'|first=Melissa|last=Locker|work=Vanity Fair| date=July 12, 2015|access-date=July 12, 2015}} Casey Lewis, writing for Teen Vogue, characterized it as a "perfect-for-summer synth-pop anthem" and compared the song's music styles to works of American singer Katy Perry.{{cite news|url=http://www.teenvogue.com/story/girls-generation-party-music-video-most-watched|title=Girls' Generation Has the Most-Watched K-Pop Music Video in the Entire World|work=Teen Vogue|first=Casey|last=Lewis|date=August 18, 2015|access-date=August 18, 2015}} Jeff Benjamin from Fuse described the song as "addictive" and felt that it would "get a ton of plays at your next gals' night out." He also named it the best song of the summer of 2015.{{cite news|url=http://www.fuse.tv/2015/07/song-of-the-summer-favorite-vote|title=2015's Song of the Summer Underdog: Girls' Generation's 'Party' Wins!|date=September 23, 2015|access-date=September 24, 2015|first=Jeff|last=Benjamin|publisher=Fuse}} A reviewer from The Malay Mail wrote a positive review, saying "If Korean super girl group Girls' Generation's new upbeat, bubble-gum pop single doesn't brighten up your day, we don't know what will." In a more unfavorable review, however, Kim Do-heon from IZM felt that "the song itself doesn't have that much power", and "it feels like the brakes have been put on innovation".{{cite web |last1=Kim |first1=Do-heon |title=Neo Music Communication IZM |url=http://www.izm.co.kr/contentRead.asp?idx=26944&bigcateidx=8&subcateidx=10&view_tp=1 |website=IZM |access-date=5 April 2023 |language=ko |date=July 2015}}
=Commercial performance=
"Party" was a commercial success in South Korea. It debuted atop the Gaon Digital Chart on the chart issue dated July 5–11, 2015, and sold 256,390 digital units within its first week of release.{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020|title=Gaon Download Chart: 2015.07.05 – 2015.07.11|publisher=Gaon Music Chart|language=ko|archive-date=July 16, 2015|archive-url=https://web.archive.org/web/20150716020611/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020}} Meanwhile, the physical single album peaked at number two on the Gaon Album Chart. As of December 2015, "Party" has sold over 843,843 digital units in South Korea, becoming the 58th best-selling single of 2015.{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=2015&hitYear=2015&termGbn=year|title=Gaon Download Chart of 2015 (Year-End)| publisher=Gaon Music Chart| access-date=April 2, 2016| language=ko}} Additionally, it became the 59th best-performing single on the Gaon Digital Chart of 2015, based on digital sales, streaming, and background music (instrumental track) downloads. The physical release was the 32nd best-selling release of the year with sales of 76,385 units.
"Party" debuted at number 22 on the Billboard Japan Hot 100 on July 20, 2015.{{cite magazine| url=http://www.billboard-japan.com/charts/detail?a=hot100&year=2015&month=07&day=20| title=Hot 100: 2015.07.20| magazine=Billboard| language=ja| access-date=April 2, 2016}} The following week, it climbed to number 10, which later became its peak. On the Billboard World Digital Songs chart, "Party" peaked at number 4.{{cite magazine| url=http://www.billboard.com/articles/columns/k-town/6663165/girls-generation-lion-heart-album-release-date-cover| title=Girls' Generation Reveal Retro 'Lion Heart' Album Cover, Unconventional Release Strategy| first=Jeff| last=Benjamin| magazine=Billboard|date=August 12, 2015| access-date=August 13, 2015}}
Promotion
The music video for "Party", released in conjunction with the single, was choreographed by Kevin Maher and directed by Hong Won-ki of Zanybros.{{Cite web | title = 8인조 소녀시대, 드디어 컴백이 다가온다 | author = Jung Hee-seo | work = XportsNews | date = June 27, 2015 | access-date = March 25, 2016 | url = http://www.xportsnews.com/jenter/?ac=article_view&entry_id=603011 | language = ko }}{{cite news|url=http://osen.mt.co.kr/article/G1110200336|title=소녀시대, '파티' 주간 음반차트 석권..음원-음반 1위 올킬|author=Seon Mi-gyeong|publisher=OSEN|date=July 13, 2015|access-date=July 13, 2015|language=Korean}} It was filmed in Ko Samui, Thailand,{{cite news|url=http://www.reviewstar.net/Article/ArticleView.php?WEB_GSNO=10275548|title='한밤의 TV연예' 여신의 귀환 '소녀시대'… 수영, 남자친구 아닌 다른 남자 질투? '폭소'|language=Korean|work=Review Star|author=Seong Go-eun|date=July 9, 2015|access-date=June 11, 2016|url-status=live|archive-url=https://web.archive.org/web/20160314001618/http://www.reviewstar.net/Article/ArticleView.php?WEB_GSNO=10275548|archive-date=March 14, 2016}}{{cite web|title=Pops in Seoul Ep2949 Girls' Generation (PARTY), 2PM (My House)|url=https://www.youtube.com/watch?v=7SByORkJnkE|website=ArirangTV on YouTube|access-date=July 21, 2015|type=Video upload|date=July 21, 2015}} and has a beach setting that shows the group enjoying themselves at a summer beach party. There are also a few scenes that were filmed indoors in a bar where they dance to the song.{{cite web|title=Girls' Generation & K-pop hits Koh Samui beaches (with videos) |last=Fernquest | first=Jon |work=Bangkok Post |url=http://www.bangkokpost.com/learning/learning-from-news/617000/girls-generation-k-pop-hits-koh-samui-beaches-with-videos |access-date=July 14, 2015 |date=July 14, 2015}}
Lucas Villa from AXS praised the video's flamboyant fashion styles, writing that "Girls' Generation does summer right by living it up under the sun."{{cite web| url=http://www.axs.com/news/girls-generation-does-summer-right-in-music-video-for-party-60411| title=Girls' Generation Does Summer Right in Music Video for 'Party'| work=AXS| first=Lucas| last=Villa| date=July 8, 2015| access-date=April 2, 2016}} The music video was an instant success on YouTube, achieving over 2.7 million views in one day. Within 36 hours, it garnered over 6 million views. The visual was the most viewed music video on YouTube by a South Korean music act in July 2015.{{cite magazine| url=http://www.billboard.com/articles/columns/k-town/6663845/most-viewed-k-pop-videos-mvs-america-world-july-2015| title=Most Viewed K-Pop Videos in America & Around the World: July 2015| author=Benjamin, Jeff| date=August 13, 2015| access-date=August 15, 2015| magazine=Billboard}}
To promote the single, Girls' Generation performed the song and its B-side "Check" at Banyan Tree Club & Spa in Seoul just before the release of "Party."{{cite web| url=https://www.koreatimes.co.kr/www/news/art/2015/07/201_182388.html| title=Girls' Generation heads charts with 'Party'| date=July 8, 2015| access-date=July 10, 2015| work=The Korea Times}} Following the release of the single in July 2015, the group performed "Party" on several Korean music programs, including three major ones: KBS's Music Bank, MBC's Show! Music Core, and SBS' Inkigayo.{{cite web| url=http://www.mb.com.ph/girls-generations-party-tops-charts-earns-6m-views-on-youtube/| title=Girls' Generation's 'Party' tops charts, earns 6M views on YouTube| work=Manila Bulletin| date=July 9, 2015| first=Jonathan M.| last=Hicap| access-date=June 11, 2016|archive-url=https://web.archive.org/web/20160422172405/http://www.mb.com.ph/girls-generations-party-tops-charts-earns-6m-views-on-youtube/|archive-date=April 22, 2016}}
Awards and nominations
Track listing
{{track listing
| headline = CD single / digital download{{cite web|title=Party – Single|url=http://music.naver.com/album/index.nhn?albumId=557937|publisher=Naver Music|language=ko|access-date=July 14, 2015}}
| extra_column = Arrangement
| total_length = 9:52
| title1 = Party
| length1 = 3:13
| lyrics1 = Cho Yoon-kyung
| music1 = {{hlist|Albi Albertsson|Chris Young|Shin Agnes}}
| extra1 = Mussashi
| title2 = Check
| length2 = 3:26
| lyrics2 = Mafly
| music2 = {{hlist|Teddy Riley|Lee Hyun-seung|Dominique Rodriguez|Daniel "Obi" Klein|Engelina Larsen}}
| extra2 = {{hlist|Riley|Lee|Rodriguez|Klein|Larsen}}
| title3 = Party (Instrumental)
| length3 = 3:13
| lyrics3 =
| music3 = {{hlist|Albertsson|Young|Shin}}
| extra3 = Mussashi
}}
Credits
= Party =
== Studio ==
- Ingrid Studio – recording, digital editing
- MonoTree Studio – recording, additional vocal editing
- SM Blue Cup Studio – mixing
- Sterling Sound – mastering
== Personnel ==
{{div col}}
- SM Entertainment – executive producer
- Lee Soo-man – producer
- Girls' Generation – vocals, background vocals
- Cho Yoon-kyung – lyrics
- Albi Albertsson – composition, arrangement
- Chris Young – composition
- Shin Agnes – composition, background vocals
- Yoo Shin-hye – background vocals
- Hwang Hyun – vocal directing, recording, Pro Tools operating, additional vocal editing
- Jung Eun-kyung – recording, digital editing
- Jung Eui-seok – mixing
- Tom Coyne – mastering
{{div col end}}
= Check =
== Studio ==
- Ingrid Studio – recording, digital editing
- SM Blue Cup Studio – mixing
- MonoTree Studio – additional vocal editing
- Sterling Sound – mastering
== Personnel ==
{{div col}}
- SM Entertainment – executive producer
- Lee Soo-man – producer
- Girls' Generation – vocals, background vocals
- Mafly – lyrics
- Engelina Larsen – composition, arrangement, background vocals
- Dominique "DOM" Rodriguez – composition, arrangement
- Teddy Riley – composition, arrangement
- Daniel "Obi" Klein – composition, arrangement
- Lee Hyun-seung – composition, arrangement
- Lee Joo-hyung – vocal directing, Pro Tools operating
- Jung Eun-kyung – recording, digital editing
- Jung Eui-seok – mixing
- Choo Dae-kwan – additional vocal editing
- Tom Coyne – mastering
{{div col end}}
Charts and sales
{{col-begin}}
{{col-2}}
= Weekly charts =
{{col-2}}
= Year-end charts =
{{col-end}}
=Sales=
| class="wikitable plainrowheaders"
! scope="col"| Country ! scope="col"| Sales |
| scope="row" rowspan="2"| South Korea (Gaon) |
|---|
| 76,385 (physical) |
Release history
Footnotes
Notes
{{notelist}}
References
{{Reflist|30em}}
External links
- {{YouTube|HQzu7NYlZNQ|"Party" music video}}
{{Girls' Generation songs}}
{{Authority control}}
Category:Girls' Generation songs
Category:SM Entertainment singles