Pasoori

{{Short description|2022 single by Ali Sethi & Shae Gill}}

{{Use dmy dates|date=December 2023}}

{{Use Pakistani English|date=December 2023}}

{{Infobox song

| name = Pasoori

| cover = File:Pasoori Official Soundtrack Cover Non-Free.webp

| type = Single

| artist = Ali Sethi and Shae Gill

| language = {{hlist|Punjabi|Urdu}}

| released = {{Start date|df=yes|2022|2|7}}

| genre = * Pakistani pop

| length = 3:44

| label = Coke Studio

| writer = * Ali Sethi

  • Fazal Abbas

| composer = * Ali Sethi

| misc = {{External music video|1= {{YouTube|5Eqb_-j3FDA|"Pasoori"}}|header=}}

}}

"Pasoori" ({{Langx|pa|{{uninastaliq|بھسوڑی}}|lit=difficulty/trouble}}, {{IPA|pa|pə˥.suː˥˩.ɽiː|IPA}}){{Cite web |date=2022-04-29 |title=Pasoori: Everyone loves a little angst |url=https://www.deccanherald.com/special-features/pasoori-everyone-loves-a-little-angst-1105045.html |access-date=2022-05-07 |website=Deccan Herald |language=en}}{{Efn|The Urdu title of this track is {{nq|پسوڑی}} - pasūṛī, which is seemingly a misspelling of the actual Punjabi term {{nq|بھسوڑی}} - bhasūṛī.{{Cite web |title=Punjabi (Gurmukhi, Shahmukhi) to English Dictionary:: RCPLT Punjabi University, Patiala |url=http://dic.learnpunjabi.org/default.aspx?look=%E0%A8%AD%E0%A8%B8%E0%A9%82%E0%A9%9C%E0%A9%80 |access-date=2022-05-09 |website=dic.learnpunjabi.org}}{{Cite web |title=Salah-ud-Din Panjabi dictionary |url=https://dsal.uchicago.edu/cgi-bin/app/salah-ud-din_query.py?qs=%D8%A8%DA%BE%D8%B3%D9%8F%D9%88%DA%91%DB%8C&searchhws=yes&matchtype=exact |access-date=2022-08-15 |website=dsal.uchicago.edu}}|group=note}} is a Punjabi and Urdu-language single by Pakistani singers Ali Sethi and debutant Shae Gill.{{Cite web |last=Tahir |first=Sameer |date=2022-04-01 |title=Every Coke Studio 14 track ranked by its YouTube views + Spotify plays |url=https://pk.mashable.com/entertainment/15542/every-coke-studio-14-track-ranked-by-its-youtube-views-spotify-plays |access-date=2022-05-07 |website=Mashable Pakistan |language=en-pk}} It was released on 6 February 2022 as the sixth song of season 14 (episode two) of Coke Studio Pakistan and was subsequently released on YouTube on 7 February 2022.{{Cite web |date=2022-02-08 |title=People can't get enough of Coke Studio's 'Pasoori' by Ali Sethi and Shae Gill |url=https://images.dawn.com/news/1189448 |access-date=2022-05-07 |website=images.dawn.com |language=en}}{{Cite web |date=2022-03-31 |title=Who is Shae Gill? Everything About "Pasoori" Fame Singer |url=https://www.thetealmango.com/featured/who-is-shae-gill-everything-about-pasoori-fame-singer/ |access-date=2022-05-07 |website=The Teal Mango |language=en-US}}

According to data released by Spotify in December 2022, "Pasoori" was the most-streamed Pakistani song globally as well as the most-streamed song in Pakistan in 2022.{{Cite web |last= |first= |date=2022-12-02 |title=Spotify in 2022: Atif Aslam, Talha Anjum top list of most-streamed Pakistani artists |url=https://www.brecorder.com/news/40212173 |access-date=2022-12-03 |website=Brecorder |language=en}}{{Cite web |last=Sabeeh |first=Maheen |date=8 Dec 2022 |title=Spotify reveals top streamed artists for 2022 |url=https://www.thenews.com.pk/print/1017943-spotify-reveals-top-streamed-artists-for-2022 |access-date=2022-12-13 |website=thenews.com.pk |language=en}}{{Cite web |last= |first= |date=15 Dec 2022 |title=Ali Sethi and Shae Gill's 'Pasoori' is the most streamed Pakistani song on Spotify |url=https://images.dawn.com/news/1191282 |access-date=2022-12-15 |website=images.dawn.com |language=en}} It was also the second most-searched song in the world and the most 'Hum to Search' song in the world, as per Google Trends' "Year in Search 2022" report.{{Cite web |title=Google's Year in Search |url=https://trends.google.com/trends/yis/2022/GLOBAL/#6547f16f-5b3a-42f3-b43b-32f0be97231b |access-date=2022-12-07 |website=Google Trends |language=en-US}}{{Cite web |date=2022-12-07 |title=Pasoori beats BTS' Butter, is most Googled song in the world in 2022; Srivalli and Chaand Baaliyan also in top 10 |url=https://www.hindustantimes.com/entertainment/music/pasoori-beats-bts-butter-is-most-googled-song-in-the-world-in-2022-101670414386165.html |access-date=2022-12-07 |website=Hindustan Times |language=en}}"Pasoori" was the first Coke Studio song and the first Pakistani song to feature on Spotify's "Viral 50 - Global" chart. It was featured in episode 4 of the Disney+ miniseries Ms. Marvel{{Cite web |last= |first= |date=2022-06-30 |title=Fans Loved Hearing 'Pasoori', the Viral Coke Studio Pakistan Song, in Ms Marvel |url=https://www.thequint.com/entertainment/celebrities/pasoori-ms-marvel-episode-4-ali-sethi-shae-gill-india-paskistan-fans-coke-studio-mcu-reactions |access-date=2022-07-01 |website=TheQuint |language=en}}{{Cite web |date=2022-06-30 |title=Coke Studio's hit 'Pasoori' featured in Ms Marvel |url=https://en.dailypakistan.com.pk/30-Jun-2022/coke-studio-s-hit-pasoori-featured-in-ms-marvel |access-date=2022-07-01 |website=Daily Pakistan Global |language=en}}{{Cite web |date=2022-06-30 |title='Ms. Marvel' episode 4 was unapologetically Pakistani |url=http://tribune.com.pk/story/2364006/from-pasoori-to-first-glimpse-of-fawad-khan-ms-marvel-episode-4-is-unapologetically-pakistani |access-date=2022-07-01 |website=The Express Tribune |language=en}} as well as on the soundtrack of the off-Broadway production, Monsoon Wedding The Musical (2023) directed by Mira Nair.{{Cite web |last= |first= |date=2023-05-22 |title=Monsoon Wedding Musical Review. Loves, India Style. |url=https://newyorktheater.me/2023/05/22/monsoon-wedding-musical-review-loves-india-style/ |access-date=2023-06-07 |website=New York Theater |language=en-US}}{{Cite web |last=Qureshi |first=Bilal |date=10 May 2023 |title=You're invited to 'Monsoon Wedding' — a musical nearly 15 years in the making |url=https://www.npr.org/2023/05/09/1175071479/monsoon-wedding-is-taking-to-the-stage-a-musical-a-decade-in-the-making |access-date=6 June 2023 |website=NPR}} In August 2022, "Pasoori" became the third song in Coke Studio's 14-year history to reach 300 million views on YouTube,{{Cite web |date=2022-08-18 |title=Watch: Coke Studio hit 'Pasoori' gets African fusion in latest teaser |url=https://en.dailypakistan.com.pk/18-Aug-2022/watch-coke-studio-hit-pasoori-gets-african-fusion-in-latest-teaser |access-date=2022-08-18 |website=Daily Pakistan Global |language=en}} and on 14 October 2022, with 410 million views on YouTube, "Pasoori" became the most-watched Coke Studio music video of all time.{{Citation |title=List of most-viewed Pakistani YouTube videos |date=2022-10-16 |url=https://en.wikipedia.org/w/index.php?title=List_of_most-viewed_Pakistani_YouTube_videos&oldid=1116330377 |work=Wikipedia |language=en |access-date=2022-10-16}}

In December 2022, "Pasoori" became the first Pakistani song to enter YouTube's Global Top Music Videos chart (week of 16–22 December).{{Cite web |title=Ali Sethi, Shae Gill's hit track 'Pasoori' enters Global Top Music Video charts on YouTube |url=https://www.thenews.com.pk/latest/1023714-ali-sethi-shae-gills-hit-track-pasoori-enters-global-top-music-video-charts-on-youtube |access-date=2022-12-28 |website=www.thenews.com.pk |language=en}} On 21 January 2023, "Pasoori" hit 500 million views on YouTube, making it the first Coke Studio music video to reach this milestone.{{Cite web |title='Pasoori' achieves another milestone as it hits '500M' views on YouTube |url=https://www.geo.tv/latest/466533-pasoori-achieves-another-milestone-as-it-hits-500m-views-on-youtube |access-date=2023-01-22 |website=www.geo.tv |language=en}}{{Cite web |date=22 Jan 2023 |title=Pasoori has hit a new milestone with 500 million views on YouTube |url=https://www.bolnews.com/entertainment/2023/01/pasoori-has-hit-a-new-milestone-with-500-million-views-on-youtube/ |access-date=22 Jan 2023 |website=bolnews.com}} With over one billion views on YouTube as of January 2025, "Pasoori" is currently the most watched Coke Studio music video of all time and the first Coke Studio song to reach this milestone.{{Cite AV media |url=https://www.youtube.com/watch?v=5Eqb_-j3FDA |title=Coke Studio {{!}} Season 14 {{!}} Pasoori {{!}} Ali Sethi x Shae Gill |language=en |access-date=2024-05-10 |via=youtube.com}}{{Cite web |date=Jan 28, 2025 |title=Ali Sethi, Shaé Gill's 'Pasoori' hits 1 billion plays on YouTube music |url=https://www.msn.com/en-ae/news/other/ali-sethi-sha%C3%A9-gill-s-pasoori-hits-1-billion-plays-on-youtube-music/ar-AA1y0bPf |access-date=2025-01-28 |website=www.msn.com}} In June 2023, a remake version of the song was released by T-Series for the Hindi film Satyaprem Ki Katha, sung by Arijit Singh and Tulsi Kumar.{{cite news |last=Mukhopadhyay |first=Sounak |date=28 June 2023 |title=Arijit Singh explains why he said yes to Pasoori Nu song remake, fans left overwhelmed |work=Livemint |url=https://www.livemint.com/news/india/arijit-singh-explains-why-he-said-yes-to-pasoori-nu-song-remake-fans-left-overwhelmed-11687944422507.html |access-date=29 June 2023}}

Background

Music producer Abdullah Siddiqui noted that the song is a mix of various cultural influences: "you get to listen to a little bit of the classical tune of a rubab along with a modern reggaetón beat."{{Cite web |last= |first= |date=2022-02-08 |title=People are "obsessed" with new Coke studio song "Pasoori" |url=https://www.aajentertainment.tv/news/30278069 |access-date=2022-05-07 |website=Aajentertainment.tv |language=en}} Shae Gill was discovered by composer Zulfiqar Jabbar Khan through Instagram where she regularly posted cover versions of various songs.{{Cite web |date=2022-02-10 |title=Coke Studio's 'Pasoori' - A Musical Masterpiece |url=https://matrixmag.com/coke-studios-pasoori-a-musical-masterpiece/ |access-date=2022-05-07 |website=Matrix Mag |language=en-US}} In an interview, Gill stated: "Coke Studio producer Zulfiqar Jabbar Khan (Xulfi) found my Instagram page and checked out my singing. He liked my songs and later contacted me via direct message, saying, 'I want you to sing for Coke Studio.' The rest is history."

In addition to the lead vocalists and musicians, the music video of the song also features Pakistani social activist and Bharatanatyam exponent Sheema Kirmani. In a text message to Sethi, Kirmani shared that while conceptualizing her dance movements for the song, she "did not want to go along the line of literal depiction of words, but [instead] felt that the movements should be abstract but suggestive of the emotions contained within the song and music."

Composition and songwriting

Sethi shared in an interview that the inspiration for the song came to him as he was driving from Faisalabad to Lahore and noticed a quote in Punjabi on the back of a jingle truck that said "aag lavaan teri majbooriyan nu" ({{Translation|set fire to your worries}} and compulsions).{{Cite web |last=Mattoo |first=Priyanka |date=2022-05-09 |title=The Pop Song That's Uniting India and Pakistan |url=https://www.newyorker.com/culture/culture-desk/the-pop-song-thats-uniting-india-and-pakistan |access-date=2022-05-09 |website=newyorker.com |language=en-US}} He mentions that he was struck by these words: "I felt that this was such an amazing expression of the Punjabi language. This should be part of a song somehow."{{Cite web |date=2022-02-08 |title=EXCLUSIVE: Ali Sethi reveals something special about 'Pasoori' and a truck |url=https://thecurrent.pk/exclusive-ali-sethi-reveals-something-special-about-pasoori-and-a-truck/ |access-date=2022-05-07 |website=The Current |language=en-US}} He describes that the words inspired him to brainstorm further to come up with lyrics that would go well with that expression and add weight to the song, and that is when he came up with "aan jaan di pasoori nu" ({{Translation|the crisis of coming and going}}).{{Citation |title=Coke Studio 14 {{!}} Pasoori {{!}} The Magical Journey | date=8 February 2022 |url=https://www.youtube.com/watch?v=32E7dReissc |language=en |access-date=2022-05-07}} Sethi has mentioned that he "wanted to write a song that felt classical but also relevant to contemporary life."

Sethi revealed that "Pasoori" took around one year to develop and that his goal was to infuse "the Turkic, Indic, Arab, Persian, and...the global placeless, ubiquitous 'beats' vibe that is also our inheritance."{{Cite web |date=2022-02-17 |title=It took us a whole year to make Pasoori: Ali Sethi |url=http://tribune.com.pk/story/2343980/it-took-us-a-whole-year-to-make-pasoori-but-we-created-a-hybrid-new-genre-ali-sethi |access-date=2022-05-07 |website=The Express Tribune |language=en}} He noted that the folk and classical musical traditions the song draws from — including Sufi and qawwali — have centuries-long origins and therefore could not be classified as either Indian or Pakistani.{{Cite web |last=Baloch |first=Shah Meer |date=2022-05-13 |title=Global hit Pasoori opens doors for Pakistani pop |url=https://www.theguardian.com/world/2022/may/13/global-hit-pasoori-opens-doors-for-pakistani-pop |access-date=2022-05-13 |website=theguardian.com |language=en}} Sethi has also shared that he sent the initial tune for the song on a voice note to composer Zulfiqar Jabbar Khan,{{Cite web |date=2022-03-10 |title=Ali Sethi and Shae Gill's 'Pasoori' rules Spotify global charts |url=https://dailytimes.com.pk/898526/ali-sethi-and-shae-gills-pasoori-rules-spotify-global-charts/ |access-date=2022-05-07 |website=Daily Times |language=en-US}} and that the lyrics of the song were not finalized until about 12 hours before the recording.

"Pasoori" revolves around themes of separation and heartbreak,{{Cite web |date=2022-03-12 |title=Ali Sethi and Shae Gill's 'Pasoori' tops Spotify global charts |url=https://www.tbsnews.net/splash/ali-sethi-and-shae-gills-pasoori-tops-spotify-global-charts-383557 |access-date=2022-05-07 |website=The Business Standard |language=en}} but also self-acceptance, self-expression,{{Cite web |date=2022-02-09 |title=Coke Studio 14 latest song 'Pasoori' is perfect for expressing anxiety |url=https://www.bolnews.com/entertainment/2022/02/coke-studio-14-latest-song-pasoori-is-perfect-for-expressing-anxiety/ |access-date=2022-05-07 |website=BOL News |language=en-US}} letting go of one's worries,{{Cite web |date=2022-02-08 |title=Ali Sethi, Shae Gill's 'Pasoori' is bohemian and fresh |url=http://tribune.com.pk/story/2342556/ali-sethi-shae-gills-cs14-offering-pasoori-is-bohemian-and-fresh |access-date=2022-05-07 |website=The Express Tribune |language=en}}{{Cite web |date=2022-02-08 |title=Ali Sethi and Shae Gill's Pasoori is the theme song of every desi heart |url=https://www.somethinghaute.com/ali-sethi-and-shae-gills-pasoori-is-the-theme-song-of-every-desi-heart/ |access-date=2022-05-07 |website=Something Haute |language=en-US}} and the transformative power of art. Sethi contends that the word "pasoori" is deliberately ambiguous and difficult to translate and that the song is about "the bittersweet-ness of unrequited love, the Wabi-Sabi in art or the strange joy one sometimes finds in melancholy, Pasoori is all this. It speaks of anguish, art, music and passion, and how all of these can be uplifting, transformative even." Sethi has shared that while writing the song, he drew from the Punjabi folk songs that he grew up listening to which allowed him to infuse the lyrics with "puns and double entendres — a nice way to slip in and subvert orthodox views without really appearing to be out beyond the veil."

Music and style

"Pasoori" was conceptualized as a fusion of pop and folk music, combining "poetic tradition with global beats."{{Cite web |title=Pakistani singer Ali Sethi wows Coachella crowd with Pasoori |url=https://www.aljazeera.com/news/2023/4/18/pakistani-singer-ali-sethi-wows-coachella-crowd-with-pasoori |access-date=2023-04-18 |website=www.aljazeera.com |language=en}} Sethi has mentioned that the song blends raga and reggaeton — a sound which he describes as "ragaton" — and notes that it was designed to feel warm and familiar, asserting that "it makes one feel good." Sethi claimed that with "Pasoori," he wanted to create a song "that represents our culture but does dialog with the world" to show that "it is possible to be local and also be global...to be completely rooted and to be completely open and free."{{Citation |title=Interview of Ali Sethi {{!}} Coke Studio Season 14 {{!}} Ghazi Taimoor | date=8 February 2022 |url=https://www.youtube.com/watch?v=dMJB_5e1O_Y |language=en |access-date=2022-05-13}}

According to a Coke Studio press release, Sethi began writing and composing "Pasoori" at a time when Pakistani artists were barred from working across the border in India, which led to a sense of frustration and anguish.{{Cite web |last= |first= |date=2022-02-09 |title='Pasoori' by Coke Studio hits more than 1 million views |url=https://cutacut.com/2022/02/09/coke-studio-pasoori-ali-sethi-and-shae-gill/ |access-date=2022-05-07 |website=cutacut.com |language=en-US}} In response, Sethi stated that he "wanted to write a song that was sort of a flower bomb hurled at nationalism and heteropatriarchy...with all the fun innuendos and all this camp energy."{{Cite web |last=Donaldson |first=Maggy |date=17 April 2023 |title=Ali Sethi's infectious hit 'Pasoori' reverberates from Pakistan to Coachella |url=https://sg.news.yahoo.com/ali-sethis-infectious-hit-pasoori-001600196.html |access-date=2023-04-18 |website=Yahoo News |language=en-SG}} Consistent with his musical style of challenging norms and voicing dissent,{{Cite web |date=2020-04-21 |title=Ali Sethi: Who doesn't want to sing for Hindi films, but now is apparently a bad time |url=https://indianexpress.com/article/entertainment/music/ali-sethi-pakistani-singer-songwriter-hindi-film-music-6372422/ |access-date=6 May 2022 |website=The Indian Express |language=en}} Sethi shared that his objective with "Pasoori" was to make a statement on the "free movement of ideas and melodies through a song," turning angst into art, and celebrating artistic self-expression in a world where "borders and boundaries of all sorts have become more rigid." Sethi asserted: "I might not have been able to travel to India, but I knew my music could." The YouTube description of the song reads: "Let's transcend boundaries and bridge distances through compassion, love, and identity."{{Cite web |last=Tahir |first=Sameer |date=2022-02-08 |title=Coke Studio 14: Fans are loving Ali Sethi and Shae Gill's new track called 'Pasoori' |url=https://pk.mashable.com/entertainment/14939/coke-studio-14-fans-are-loving-ali-sethi-and-shae-gills-new-track-called-pasoori |access-date=2022-05-07 |website=Mashable Pakistan |language=en-pk}}{{Citation |title=Coke Studio {{!}} Season 14 {{!}} Pasoori {{!}} Ali Sethi x Shae Gill | date=7 February 2022 |url=https://www.youtube.com/watch?v=5Eqb_-j3FDA |language=en |access-date=2022-05-07}} In its description of the song, The New Yorker stated: "'Pasoori' is ostensibly about star-crossed lovers, but it’s also an apt metaphor for the relationship between two countries in perpetual conflict whose histories and cultural touchstones are entwined."

Song producer Abdullah Siddiqui described "Pasoori" as belonging to "a groundbreaking new hybrid genre" and as "one of the most modern tracks" of Coke Studio Season 14. The song features musical instruments ranging from electronic drums and synths to acoustic guitars and the bağlama and mandolin.{{Cite web |last= |first= |date=2022 |title=Season 14 Song Six: Pasoori |url=https://www.cokestudio.com.pk/season14/pasoori.html |access-date=2022-05-07 |website=cokestudio.com.pk}} Within the traditional framework of South Asian ragas, the song incorporates "Turkish strings, flamenco-style claps and the four-four Latino reggaeton beats..."

On 18 August 2022, Coke Studio released an African fusion remix of "Pasoori" featuring Sethi singing a modified version of the song along with Nigerian musician Reekado Banks and Egyptian EDM Trap artist Marwan Moussa.{{Cite web |last=Masood |first=Hina |date=2022-08-18 |title=When Coke Studio's hit "Pasoori" meets Africa |url=https://www.bolnews.com/entertainment/2022/08/when-coke-studios-hit-pasoori-meets-africa/ |access-date=2022-08-18 |website=BOL News |language=en-US}}{{Cite web |date=2022-08-19 |title=Coke Studio Africa revamps Sethi's 'Pasoori' |url=http://tribune.com.pk/story/2371999/coke-studio-africa-revamps-sethis-pasoori-with-nigerian-afrobeats-and-egyptian-rap |access-date=2022-08-22 |website=The Express Tribune |language=en}}{{Cite web |last= |first= |date=2022-08-19 |title=Coke Studio Africa remixes 'Pasoori' into 'a whole new song' featuring Ali Sethi and Nigerian Afrobeats |url=https://images.dawn.com/news/1190697 |access-date=2022-08-22 |website=images.dawn.com |language=en}} On 8 December 2022, Sethi released an acoustic version of "Pasoori" featuring guitar work by Noah Georgeson and trumpets by Los Angeles-based musician, Jordan Katz.{{Citation |title=Pasoori (Acoustic) {{!}} Ali Sethi I Shae Gill {{!}} Noah Georgeson (Official Audio) | date=8 December 2022 |url=https://www.youtube.com/watch?v=Gq5USxLsSBk |language=en |access-date=2022-12-08}}

In an interview with The Harvard Crimson, when asked to reflect on the viral popularity of the song, Sethi stated: "It's like some of the Punjabi limericks I learned as a kid, which were half-nonsensical, but kind of magical...They were built on themselves, and became these fabulous myths with the head of one thing and the tail of another. I think that's kind of what Pasoori is, a magical being…and there's something about the structure of it that dazzles and asks for recitation."{{Cite web |last=Kaushik |first=Aarya |date=5 October 2022 |title='Pehla Qadam:' Global Stardom and the Future of Diasporic Art with Pakistani Musician Ali A. Sethi '06 |url=https://www.thecrimson.com/article/2022/10/5/ali-sethi-mittal-institute-pakistani-indian-independence-profile/ |access-date=2022-10-17 |website=www.thecrimson.com}} In a 2023 interview, Sethi shared that he was surprised by the global popularity of "Pasoori," stating: "I thought it was going to be this...indie, niche thing that a bunch of my nerdy fans were gonna like. I'm just astounded by how many people around the world — particularly in India — loved it and embraced it."

Reception

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| quote = And it is not just in south Asia: since it was released in February, the song, which draws on traditional and modern musical influences, has gone on to become a global phenomenon and one of Pakistan’s most popular musical exports for years.

| source = — Shah Meer Baloch of The Guardian

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| bgcolor = #defff2

}}

"Pasoori" became the fastest in Coke Studio Season 14 to garner one million views on YouTube{{Cite web |date=2022-02-13 |title=What's New! |url=https://www.bolnews.com/?p=366597 |access-date=6 May 2022 |website=BOL News |language=en-US}} and amassed 10 million views on YouTube within 10 days of its release. It went on to become the first Coke Studio song and the first Pakistani song to feature on Spotify's "Viral 50 - Global" chart.{{Cite web |date=2022-03-08 |title='Pasoori' makes it to the top 3 on Spotify's Global Viral 50 list |url=http://tribune.com.pk/story/2346979/pasoori-makes-it-to-the-top-3-on-spotifys-global-viral-50-list |access-date=6 May 2022 |website=The Express Tribune |language=en}}{{Cite web |last= |first= |date=2022-03-08 |title='Pasoori' ranks number three on Spotify's global chart — Ali Sethi says Xulfi predicted it would a year ago |url=https://images.dawn.com/news/1189671 |access-date=6 May 2022 |website=dawn.com |language=en}} "Pasoori" also ranked at number one on Spotify India's "Viral 50" chart on 7 March 2022. On 26 April 2022, it debuted at number 161 on Spotify's Global Chart,{{Cite web |date=2022-04-26 |title='Pasoori' debuts at 161 on Spotify's global charts |url=http://tribune.com.pk/story/2354294/pasoori-debuts-at-161-on-spotifys-global-charts-with-over-736000-streams |access-date=6 May 2022 |website=The Express Tribune |language=en}} making it the first Pakistani song to enter the streaming platform's global charts, and peaked at 109th weekly and 89th daily positions. On 4 May 2022, it climbed to the top of Spotify's "Viral 50 - Global" chart.{{Cite web |title=Spotify Charts: VIRAL 50 |url=https://spotifycharts.com/viral/global/daily/2022-05-04 |access-date=2022-05-07 |website=spotifycharts.com}}{{Cite web |date=2022-05-11 |title=How 'Coke Studio Pakistan' is building bridges through music |url=https://www.thenationalnews.com/arts-culture/2022/05/11/how-coke-studio-pakistan-is-building-bridges-through-music/ |access-date=2022-06-04 |website=The National |language=en}} On 7 May 2022, 90 days after its release, "Pasoori" hit 100 million views on YouTube, making it one of the most-viewed Pakistani videos on the video sharing platform.{{Cite web |date=8 May 2022 |title=Major milestone: 'Pasoori' hits 100M views on YouTube |url=http://tribune.com.pk/story/2355592/major-milestone-pasoori-hits-100m-views-on-youtube |access-date=2022-05-09 |website=The Express Tribune |language=en}}{{Cite web |date=8 May 2022 |title=Coke Studio 14 'Pasoori' hits major milestone with 100m views on YouTube |url=https://www.thenews.com.pk/latest/956207-coke-studio-14-pasoori-hits-major-milestone-with-100m-views-on-youtube |access-date=2022-05-10 |website=thenews.com.pk |language=en}} On 1 August 2022, the song reached 300 million views on YouTube,{{Cite web |date=2022-08-04 |title='Pasoori' crosses 300 million views on YouTube |url=https://dailytimes.com.pk/976994/pasoori-crosses-300-million-views-on-youtube/ |access-date=2022-08-18 |website=Daily Times |language=en-US}}{{Cite web |last= |first= |date=2022-08-02 |title=Ali Sethi celebrates 300 million views on YouTube for 'Pasoori' |url=https://images.dawn.com/news/1190593 |access-date=2022-08-18 |website=images.dawn.com |language=en}} making it only the third song in the 14-year history of Coke Studio to do so. As per data released by Spotify in December 2022, "Pasoori" was the most-streamed Pakistani song globally as well as the most-streamed song in Pakistan in 2022.{{Cite web |date=15 Dec 2022 |title='Pasoori' becomes 'most streamed Pakistani song' on Spotify |url=https://dailytimes.com.pk/1039482/pasoori-becomes-most-streamed-pakistani-song-on-spotify/ |access-date=2022-12-15 |website=Daily Times |language=en-US}} In December 2022, "Pasoori" became the first Pakistani song to enter YouTube's Global Top Music Videos chart (week of 16–22 December).{{Cite web |date=26 Dec 2022 |title=Pasoori by Ali Sethi & Shae Gill unlocked another milestone |url=https://www.bolnews.com/entertainment/2022/12/pasoori-by-ali-sethi-shae-gill-unlocked-another-milestone/ |access-date=28 Dec 2022 |website=bolnews.com}} With over one billion views on YouTube as of January 2025, "Pasoori" is currently the most watched Coke Studio music video of all time and the first Coke Studio song to reach this milestone.

"Pasoori" received praise for its "joyful sounds," "earworm tune,"{{Cite web |date=2022-04-10 |title=PASOORI That Defines Aurora of Pure Melody! - The VoicePatch |url=https://thevoicepatch.com/pasoori-that-defines-aurora-of-pure-melody/ |access-date=2022-05-07 |language=en-US}}{{Cite web |last=Wake |first=Heather |date=2022-05-13 |title=Viral hit song 'Pasoori' is so good it's helping heal conflicts between India and Pakistan |url=https://www.upworthy.com/pasoori-song-india-pakistan?rebelltitem=2#rebelltitem2?rebelltitem=2 |access-date=2022-05-17 |website=Upworthy |language=en}} "catchy melody, lyrics...and impeccable performances by the artists,"{{Cite web |date=2022-03-08 |title='Pasoori' makes it to the top 3 on Spotify's Global Viral 50 list |url=http://tribune.com.pk/story/2346979/pasoori-makes-it-to-the-top-3-on-spotifys-global-viral-50-list |access-date=2022-05-07 |website=The Express Tribune |language=en}} and for "the balance between modern and old school sounds."{{Cite web |title=This unplugged 'Pasoori' performance will make your day |url=https://www.telegraphindia.com/my-kolkata/try-this/social/this-unplugged-pasoori-session-featuring-ali-sethi-and-shae-gill-will-make-your-day/cid/1862697 | access-date=2023-12-05 | date=29 April 2022 |website=www.telegraphindia.com}} The vocal chemistry between Sethi and Gill was also met with positive feedback, with Gill's "smoky voice" being praised for pairing well with Sethi's "rich tenor." The song trended heavily on Instagram, Twitter, Facebook, and TikTok,{{Cite web |date=2022-04-19 |title=Here are some trending songs for Instagram and Facebook |url=https://www.thestatesman.com/lifestyle/trending-songs-instagram-facebook-1503062062.html |access-date=2022-05-07 |website=The Statesman |language=en-US}} inspiring numerous user-generated reels, dance challenges, covers, mashups, spin-offs, and fan artwork.{{Cite web |date=2022-05-07 |title='Pasoori': The Pakistan song that Indians, including Bollywood celebs, can't stop grooving to |url=https://indianexpress.com/article/trending/trending-in-india/pasoori-the-pakistan-song-that-indians-including-bollywood-celebs-7905746/ |access-date=2022-05-07 |website=The Indian Express |language=en}}

The production design of the music video by Hashim Ali received praise for its striking visual appeal,{{Cite web |date=2022-03-05 |title=Shae Gill wasn't too serious about music before 'Pasoori' |url=http://tribune.com.pk/story/2346505/shae-gill-wasnt-too-serious-about-music-before-pasoori-and-coke-studio |access-date=2022-05-07 |website=The Express Tribune |language=en}} intricate layout,{{Cite web |date=2022-03-29 |title=Coke Studio Season 14: What worked and what didn't |url=https://www.somethinghaute.com/coke-studio-season-14-what-worked-and-what-didnt/ |access-date=2022-05-07 |website=Something Haute |language=en-US}} bohemian esthetics,{{Cite web |date=9 Feb 2022 |title=Fans can't stop grooving to Coke Studio's 'Pasoori' |url=https://hamariweb.com/enews/Fans-can-t-stop-grooving-to-Coke-Studio-s-Pasoori-_nid3430131.aspx |access-date=2022-05-07 |website=Hamariweb.com |language=en}} and vibrant color palette. Ali described the set as "a communal space where artists can celebrate humanity "through not just ethnicity, but also variety in emotion, style and spirituality." Video director Kamal Khan was lauded for "celebrating communal spirit by showing different emotions, styles, and spirituality" and for sending "a message of inclusion" through each character in the video. Sethi, who conceived the idea for the video, stated: "It's a chimera: where one is many and many is one. It's like an acid trip. I really wanted to gesture at this mystical strain of South Asian artwork and philosophy, because that part of our ancestral culture can engage in a fruitful dialogue with contemporary discourse."

In its review of the song, The New Yorker stated: "The song is stealthily subversive: a traditional raga — the classical Indian framework for musical improvisation — has been laid over an infectious beat that sounds South Asian, Middle Eastern, and, improbably, reggaetón, all at once." Describing the song as a "global hit," The Guardian stated: "the song has been heralded for transcending boundaries, particularly between India and Pakistan, continuing a long tradition of culture uniting the two countries where politics always failed." Writing for The National, Mariam Nihal contended that "the track embraces unity in diversity as it features Pakistani dancer and activist Sheema Kermani performing bits of a Bharatnatyam, an Indian dance. The Turkish baglama (string instrument) features in the video while Shae Gill, who's from the Christian community, is joined by Sethi, a Muslim, as they sing in Punjabi, a language spoken in both India and Pakistan."

A cover of the song was performed by Dutch singer Emma Heesters which went viral on social media.{{cite news|url=https://www.indiatoday.in/trending-news/story/dutch-singer-s-cover-of-coke-studio-14-song-pasoori-is-a-hit-on-instagram-ali-sethi-please-see-1947262-2022-05-09|title=Dutch singer's cover of Coke Studio 14 song Pasoori is a hit on Instagram. Ali Sethi, please see|work=India Today|first=Shubhi|last=Mishra|date=9 May 2022|accessdate=14 May 2022}} A TikTok video of Indian and Pakistani cricket fans singing and dancing to the song outside Melbourne Cricket Ground ahead of the 2022 ICC Men's T20 World Cup game between India and Pakistan went viral in October 2022.{{Cite web |last= |first= |date=25 Oct 2022 |title=Watch: If Cricket divides them, 'Pasoori' reunited them: India, Pakistan fans dance together to popular Coke Studio track |url=https://www.tribuneindia.com/news/trending/watch-if-cricket-divides-them-pasoori-reunited-them-india-pakistan-fans-dance-together-to-popular-coke-studio-track-444325 |access-date=2022-11-22 |website=tribuneindia.com |language=en}}{{Cite web |last=Bhowal |first=Tiasa |date=24 Oct 2022 |title=Viral TikTok video shows India and Pakistan cricket fans singing Pasoori at Melbourne stadium |url=https://www.indiatoday.in/trending-news/story/viral-tiktok-video-shows-india-and-pakistan-cricket-fans-singing-pasoori-at-melbourne-stadium-watch-2289019-2022-10-24 |access-date=2022-11-22 |website=indiatoday.in |language=en}}

T-series cover

{{Infobox song

| name = Pasoori Nu

| cover =

| alt =

| type = Remix

| artist = Arijit Singh and Tulsi Kumar

| album = Satyaprem Ki Katha

| released = June 2023

| format =

| recorded = 2023

| studio =

| venue =

| genre =

| length = {{Duration|m=3|s=17}}

| label = T-Series

| composer = Rochak Kohli, Ali Sethi

| lyricist = Gurpreet Saini, Ali Sethi

| producer =

| misc = {{external media

| audio1 =

| video1 =

}}

}}

In June 2023, a T-series remake of the song titled "Pasoori Nu" was released as part of the soundtrack of the Indian film Satyaprem Ki Katha, starring Kartik Aaryan and Kiara Advani.{{Cite web |last= |date=2023-06-29 |title=Instead of sending hate, don't listen to Pasoori Nu: Shae Gill |url=https://tribune.com.pk/story/2424129/instead-of-sending-hate-dont-listen-to-pasoori-nu-shae-gill |access-date=2023-06-30 |website=The Express Tribune |language=en}} The track was sung by Arijit Singh and Tulsi Kumar, composed by Rochak Kohli and Ali Sethi, with modified Hindi lyrics penned by Gurpreet Saini.{{Cite news |date=2023-06-27 |title=Pasoori: Bollywood remake of hit Pakistani song divides Indians |language=en-GB |work=BBC News |url=https://www.bbc.com/news/world-asia-india-66027341 |access-date=2023-06-30}} The remake featured a new bridge and minor modifications to the chorus, with Kohli stating that "the original song was poetic and in Punjabi, we decided to simplify it and keep it in Hindi." The song received mixed to negative reviews, with some listeners criticizing it as unnecessary and unimaginative.{{Cite web |last=Sawant |first=Omkar D. |date=2023-06-28 |title=Amid Backlash Over Pasoori Remake, Video Of Pakistani Singer Ali Sethi Calling Arijit Singh 'No. 1' Goes Viral |url=https://in.mashable.com/entertainment/55318/amid-backlash-over-pasoori-remake-video-of-pakistani-singer-ali-sethi-calling-arijit-singh-no-1-goes |access-date=2023-06-30 |website=Mashable India |language=en-in}}{{Cite web |last=Bengani |first=Sneha |date=2023-06-28 |title=Satyaprem Ki Katha: Pasoori remake and the industrial Bollywoodisation of artistic nuance |url=https://www.cnbctv18.com/entertainment/pasoori-remake-and-the-industrial-bollywoodisation-of-artistic-nuance-17068861.htm |access-date=2023-07-02 |website=cnbctv18.com |language=en}}

Charts

class="wikitable plainrowheaders" style="text-align:center"

! scope="col" |Chart (Weekly)

! scope="col" |Peak

position

India (Billboard India){{Cite magazine |last=Cusson |first=Michael |date=2022-02-15 |title=India Songs |url=https://www.billboard.com/charts/india-songs-hotw/ |access-date=2022-06-13 |magazine=Billboard |language=en-US}}

|2

United Kingdom (Asian Music Charts){{Cite web |title=Asian Music Chart Top 40 {{!}} Official Charts Company |url=https://www.officialcharts.com/charts/asian-music-chart/20220527/asian/ |access-date=2022-07-21 |website=www.officialcharts.com |language=en}}

|2

colspan="3" |"—" denotes a recording that did not chart or was not released in that territory

Credits

Accolades

class="wikitable plainrowheaders"

! Year

! Awards

! Category

! Recipient/ nominee

! Result

! {{Tooltip|Ref.|Reference}}

rowspan="3" | 6 October 2023

! rowspan="3" scope="row" | Lux Style Awards

| Best Song of the Year

| Ali Sethi

| {{Won}}

| rowspan="3" | {{cite web|url=https://dailytimes.com.pk/1139005/record-breaking-track-pasoori-and-sarmad-khoosats-kamli-wins-big-at-star-studded-lsas/|title=Record-breaking track 'Pasoori' and Sarmad Khoosat's 'Kamli' wins big at star-studded LSAs|date=10 October 2023|work=Daily Times|access-date=26 October 2023}}

Most Streamed Song

| Ali Sethi & Shae Gill

| {{Won}}

Best Music Producer

| Abdullah Siddiqui

| {{Won}}

See also

Notes

{{reflist|group=note}}

References