Patricia Bragg

{{Short description|American businesswoman (1929–2023)}}

{{more citations needed|biography|date=October 2017}}

{{Use mdy dates|date=August 2023}}

{{Infobox person

| name = Patricia Bragg

| birth_name = Patricia Pendleton

| birth_date = {{birth date|1929|04|29}}

| birth_place = Oakland, California, U.S.

| death_date = {{death date and age|2023|08|10|1929|04|29}}

| death_place = Goleta, California, U.S.

| other_names =

| education = University of California, Berkeley

| alma_mater =

| occupation =

| years_active =

| employer =

| spouse = {{plainlist|

  • {{marriage|Robert E. Bragg|19 April 1952|1957|end=div}}
  • {{marriage|James Cameron Gilroy|31 March 1976|August 1976|end=div}}

}}

| partner =

| children =

| parents =

| mother = Nettie Deacon Pendleton (née Coward)

| father = Harry Clay Pendleton

| relatives = Paul C. Bragg (ex-father-in-law)

}}

Patricia Bragg ({{nee|Pendleton}}; April 29, 1929 – August 10, 2023) was an American businesswoman, author, and health consultant. She served as the chief executive officer of Bragg Live Food Products and Books, and chairperson of the Bragg Health Institute.{{cite web|url=http://www.mauitime.com/Articles-i-2008-02-28-175065.112113_In_the_Name_of_the_Father.html|title=In the Name of the 'Father'|last=Pignataro|first=Anthony|date=28 February 2008|work=Maui Time Weekly|accessdate=30 November 2010|url-status=dead|archiveurl=https://web.archive.org/web/20110129034448/http://www.mauitime.com/Articles-i-2008-02-28-175065.112113_In_the_Name_of_the_Father.html|archivedate=29 January 2011}} Alternatively: "mauitime.com/culture/in-the-name-of-the-father-part-2". Also see "Patricia Bragg: Born to do her father's work - New Hope 360" (on-line interview, Natural Food Merchandiser magazine, 8/24/2008).{{cite web|last1=MacVean|first1=Mary|title=Patricia Bragg, a living testament to healthful habits|url=http://www.latimes.com/health/la-he-patricia-bragg-20150307-story.html|work=Los Angeles Times|accessdate=12 April 2016|date=6 March 2015}}{{cite web|title=5 Lifetimes Of Patricia Bragg|url=http://www.healthylivingmagazine.us/Articles/5529/|archive-url=https://web.archive.org/web/20160507043237/http://www.healthylivingmagazine.us/Articles/5529/|url-status=usurped|archive-date=May 7, 2016|publisher=Healthy Living Magazine|accessdate=12 April 2016}}{{cite web|last1=Dubroff|first1=Henry|title=Beneath the pink hat, a strong mind for building a business|url=http://www.pacbiztimes.com/2014/08/29/dubroff-beneath-the-pink-hat-a-strong-mind-for-building-a-business-empire/|publisher=Pacific Coast Business Times|accessdate=12 April 2016|date=August 29, 2014}}

Early life

Patricia Pendleton was born in Oakland, California, on April 29, 1929, daughter of Harry Clay Pendleton (1874–1961), a building contractor, and Nettie (née Coward) Deacon Pendleton (1898–1964). She was raised in Piedmont, California, where she attended both grammar school and high school. She graduated from Mary Wallace School, a private Piedmont high school for girls, in June 1947.Oakland Tribune, June 7, 1947, "Gala Occasion For Young Set".

After finishing high school, she attended the University of California, Berkeley for two years.Oakland Tribune, September 8, 1954, "Braggs Leave For L. A. Home" In an interview published in the Santa Barbara News-Press on March 8, 2011, Bragg said she graduated from that institution with a "bachelor's degree in biochemistry".{{Cite web |title=Patricia Bragg Featured in Santa Barbara News-Press, She is a Crusading Healthy Lifestyle and Food Guru |url=https://www.expertclick.com/NewsRelease/Patricia-Bragg-Featured-in-Santa-Barbara-NewsPress-She-is-a-Crusading-Healthy-Lifestyle-and-Food-Guru,202135542.aspx |access-date=2023-08-11 |website=expertclick.com}} Bragg reported having earned a Ph.D. in health science in 1973 and doctor of naturopathy degree in 1974 from Bernadean University in Nevada, according to an archived article in the Santa Barbara News-Press; "schools of naturopathic medicine offered training but were not recognized by the medical profession when Dr. Bragg wanted to earn her degree."{{Cite web |title=Patricia Bragg Featured in Santa Barbara News-Press, She is a Crusading Healthy Lifestyle and Food Guru |url=https://www.expertclick.com/NewsRelease/Patricia-Bragg-Featured-in-Santa-Barbara-NewsPress-She-is-a-Crusading-Healthy-Lifestyle-and-Food-Guru,202135542.aspx |access-date=2024-04-29 |website=expertclick.com}} Bernadean University was not accredited institution.

On April 19, 1952, Patricia Pendleton and Robert E. Bragg (1922–1993) married at the First Presbyterian Church in Phoenix, Arizona.Maricopa County, AZ Recorder Book 123, Page 602. The marriage did not last long and they divorced in 1957, in Los Angeles County, California. Prior to and following their divorce proceedings, Bragg assisted her former father-in-law, Paul C. Bragg, with his health products business.

Business

Paul C. Bragg founded Bragg Live Food Products in 1912; Patricia assisted him with the enterprise.{{Cite web |url=https://wholefoodsmagazine.com/company-profiles/company-profiles-2017/bragg-live-foods/ |title= Company Profile: Bragg Live Foods |website=WholeFoods Magazine |date=June 20, 2017 |archive-url= https://web.archive.org/web/20220628124001/https://wholefoodsmagazine.com/company-profiles/company-profiles-2017/bragg-live-foods/ |access-date=April 29, 2024|archive-date= June 28, 2022 }} Patricia Bragg later appeared on Paul Bragg's Health & Happiness TV show, which ran from September 1959 to an unknown date on Channel 9, KHJ-TV, in Los Angeles, CA. She co-authored a number of books with Paul Bragg earlier in her career, and later was the sole author of many of the later Bragg health books; Goodreads lists 28 distinct works under her name.{{Cite web |url=https://www.goodreads.com/author/list/168969.Patricia_Bragg |title= Books by Patricia Bragg |website=Goodreads |access-date=April 29, 2024}}

Patricia Bragg became chief executive officer of Bragg Live Foods, Inc. sometime in the 1970s.{{Cite web |url=https://www.wholefoodsmagazine.com/articles/16344-in-memoriam-patricia-bragg-health-food-pioneer/ |title= In Memoriam: Patricia Bragg, Health Food Pioneer |website=WholeFoods Magazine: Informing and Educating the Natural Products Industry |date=August 11, 2023 |access-date=April 29, 2024}} The company acquired organic certification from organic certification agency CCOF (California Certified Organic Farmers) in 2013.{{Cite web |url=https://www.ccof.org/members/bragg-live-foods-products-incbragg-health-institute-9/ |title= Bragg Live Foods Products Inc./Bragg Health Institute |website=California Certified Organic Farmers |date=June 6, 2018 |archive-url= https://web.archive.org/web/20180612162108/https://www.ccof.org/members/bragg-live-foods-products-incbragg-health-institute-9/ |access-date=April 29, 2024|archive-date= June 12, 2018 }}

Bragg Live Foods was acquired in 2019 by a group of investors, led by private equity firm Swander Pace Capital, investment firm Dragoneer Investment Group and co-investors singer/songwriter Katy Perry, actor Orlando Bloom, and Hayden Slater, founder of Pressed Juicery; Bragg retired as CEO thereafter. Bragg Live Foods, Inc. is a producer of apple cider vinegar, and other health-focused food and dietary products.{{Cite web |url=https://www.foodbusinessnews.net/articles/14016-investor-group-acquires-bragg-live-food-products/ |title=Investor group acquires Bragg Live Food Products |first1=Sam |last1=Danley |website=Food Business News |date=June 25, 2019 |access-date=April 29, 2024}}

Death

Bragg died at her home in Goleta, California, on August 10, 2023, at the age of 94.{{Cite web |url=https://keyt.com/news/santa-barbara-s-county/2023/08/10/patricia-bragg-health-and-wellness-icon-dies-at-age-94-in-her-goleta-home/ |title=Patricia Bragg, health and wellness icon, dies at age 94 in her Goleta home |first1=Lily |last1=Dallow |website=KEY-TV |date=August 10, 2023 |access-date=August 11, 2023}} "In addition to her work in the natural products industry, Patricia was an avid benefactor of her Santa Barbara community, where she supported local food pantries, animal shelters, and wildlife preservation efforts, in addition to naturopathic and nutrition educational efforts, according to the company."{{Cite web |url=https://www.wholefoodsmagazine.com/articles/16344-in-memoriam-patricia-bragg-health-food-pioneer/ |title= In Memoriam: Patricia Bragg, Health Food Pioneer |website=WholeFoods Magazine: Informing and Educating the Natural Products Industry |date=August 11, 2023 |access-date=April 29, 2024}}

References

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