Paul Artadi

{{short description|Filipino basketball player, coach, and politician}}

{{Infobox officeholder

| office = Member of the
San Juan City Council
from the 1st district

| term_start = June 30, 2016

| term_end = June 30, 2025

| name = Paul Artadi

| image = Paul Artadi.png

| image_size =

| caption = Artadi in 2022

| birth_date = {{Birth date and age|1981|5|5|mf=y}}

| birth_place = San Juan, Metro Manila, Philippines

| nationality = Filipino

| party = Nacionalista Party (2015–18)
PDP–Laban (2018–present)

| module =

{{Infobox basketball biography

| embed = yes

| position = Assistant Coach

| team = UE Red Warriors

| height_ft = 5 | height_in = 10

| weight_lbs = 150

| high school = La Salle Green Hills (Mandaluyong)

| college = UE

| draft_year_pba = 2004

| draft_round_pba = 2

| draft_pick_pba = 11

| draft_team_pba = Purefoods Tender Juicy Hotdogs

| career_start = 2004

| career_end = 2015

| years1 = 2004–2007

| team1 = Purefoods Tender Juicy Hotdogs / Purefoods Chunkee Giants

| years2 = 2007–2009

| team2 = Barangay Ginebra Kings

| years3 = 2009–2010

| team3 = Purefoods Tender Juicy Giants / B-Meg Derby Ace Llamados

| years4 = 2010–2011

| team4 = San Miguel Beermen

| years5 = 2011–2012

| team5 = Air21 Express / Barako Bull Energy

| years6 = 2012–2014

| team6 = Meralco Bolts

| years7 = 2014–2015

| team7 = Blackwater Elite

| coach_start = 2018

| coach_end =

| cyears1 = 2018–present

| cteam1 = UE (assistant)

| highlights =

3x PBA champion (2006 Philippine, 2008 Fiesta, 2009–10 Philippine)
3x PBA All-Star (2004, 2009, 2010)
PBA All-Rookie Team (2005)
PBA Obstacle Challenge champion (2009)

}}

Paul Anthony Dy Artadi (born May 5, 1981) is a Filipino politician, basketball coach, and former professional player. On his eleven-year career in the Philippine Basketball Association (PBA), he played the point guard position and was a three-time PBA All-Star. In the collegiate level, he played for the University of the East (UE) and became an assistant coach for the team after retiring from the professional game. He has been serving as a city councilor of San Juan, Metro Manila since 2016.

Early life and collegiate career

Artadi was born in the University of Santo Tomas Hospital in Manila but grew up in the outskirts of San Juan, Metro Manila, playing pick-up games with much taller and much stronger playground legends.

He played collegiate basketball at the University of the East. During his stint with the Red Warriors in the UAAP, he became an instant hardcourt and campus icon as he teamed up with the highly touted scoring ace James Yap. His partnership with Yap produced several final four appearances, hundreds of three-point shots converted courtesy of Yap, hundreds of assists courtesy of Artadi, and millions of fans who became followers of perhaps the most celebrated back court tandem in the history of the Philippine's premier collegiate basketball league.{{Cite web |url=http://www.sportinglife360.com/index.php/basketball-player-profiles-paul-artadi-10135/ |title=Basketball Player Profiles Paul Artadi by John Louie Ramos | Sporting Life 360 |access-date=2014-10-17 |archive-url=https://web.archive.org/web/20141017171126/http://www.sportinglife360.com/index.php/basketball-player-profiles-paul-artadi-10135/ |archive-date=2014-10-17 |url-status=dead }}

Professional career

Artadi was the drafted by Purefoods TJ Hotdogs in the second round of the 2004 PBA draft, where he reunited with former college teammate James Yap to form the Kid Lightning-Boy Thunder backcourt. As backup point guard to Roger Yap, he managed to help Purefoods capture the championship in the 2006 PBA Philippine Cup.{{cite web |url=http://www.interaksyon.com/interaktv/the-list-the-best-second-round-picks-in-pba-history |title=The List: The Best Second Round Picks in PBA History {{!}} InterAKTV |website=www.interaksyon.com |url-status=dead |archive-url=https://web.archive.org/web/20120818045606/http://www.interaksyon.com/interaktv/the-list-the-best-second-round-picks-in-pba-history |archive-date=2012-08-18}}

During the 2007 off-season, he demanded to be released by Purefoods because he felt he was given limited playing time by the coaching staff.{{Cite web|url=http://basketball.exchange.ph/2007/09/08/purefoods-to-give-up-artadi/|title=Purefoods to give up Artadi? – Basketball.Exchange.ph}} He finally got his wish, and was traded to the Barangay Ginebra Kings via a three-team trade.{{Cite web|url=http://basketball.exchange.ph/2007/09/13/artadi-finally-gets-his-wish/|title = Artadi finally gets his wish – Basketball.Exchange.ph}} While with Ginebra, he had his best career output in the PBA while playing with the team's ace skipper Jayjay Helterbrand. He also won another championship with the Gin Kings during the 2008 PBA Fiesta Conference.

In 2009, he was traded back to his former team, the Purefoods Tender Juicy Giants.{{cite web |url=http://www.patayangbutiki.net/2009/08/trade-grades-enrico-villanueva-to.html |title=Trade Grades: Enrico Villanueva to Ginebra Deal | Patay Ang Butiki!!! | Blogging Philippine Basketball |access-date=2014-02-18 |url-status=dead |archive-url=https://web.archive.org/web/20140221175931/http://www.patayangbutiki.net/2009/08/trade-grades-enrico-villanueva-to.html |archive-date=2014-02-21 }} In his second stint with the squad, he helped the team win the 2009–10 PBA Philippine Cup Finals.

When coach Ryan Gregorio left Purefoods in 2010, he was traded to the San Miguel Beermen for Jonas Villanueva.{{Cite web|url=http://www.purefoodsbasketball.com/trades-and-transactions/derby-ace-gets-villaueva-artadi-to-smb/#sthash.tXKRpyen.dpuf|archive-url=https://web.archive.org/web/20100904062502/http://www.purefoodsbasketball.com/trades-and-transactions/derby-ace-gets-villaueva-artadi-to-smb/#sthash.tXKRpyen.dpuf|url-status=usurped|archive-date=September 4, 2010|title = Derby Ace gets Villaueva, Artadi to SMB|date = 3 September 2010}}

In March 2011, he was traded to Air21 Express (later renamed as Barako Bull Energy) along with Dondon Hontiveros, Dorian Peña and Danny Seigle in exchange for Nonoy Baclao, Rabeh Al-Hussaini and Rey Guevarra, top three picks of the 2010 PBA draft.{{Cite web|url=http://www.gmanetwork.com/news/story/214292/sports/smb-adds-dondon-dorian-in-trade-package-for-air21-top-rookies|title = SMB adds Dondon, Dorian in trade package for Air21 top rookies| date=2 March 2011 }}

In February 2012, he was shipped to the Meralco Bolts for Chico Lanete where he was reunited with his former coach Ryan Gregorio.{{Cite web |url=http://www.pba-online.net/pba/Meralco-Barako-close-LaneteArtadi-deal/5210/ |title=Meralco, Barako close Lanete-Artadi deal :: PBA-Online! |access-date=2012-01-26 |archive-date=2014-10-29 |archive-url=https://web.archive.org/web/20141029071200/http://www.pba-online.net/pba/Meralco-Barako-close-LaneteArtadi-deal/5210/ |url-status=dead }}

After the 2013–14 PBA season ended, he was left off the "Protect 12" list by Meralco.{{cite web |url=http://www.balita.net.ph/2014/07/14/blackwater-nais-kunin-si-ildefonso/ |title=Blackwater, nais kunin si Ildefonso - Balita - Tagalog Newspaper Tabloid |website=www.balita.net.ph |url-status=dead |archive-url=https://web.archive.org/web/20150923181918/http://www.balita.net.ph/2014/07/14/blackwater-nais-kunin-si-ildefonso/ |archive-date=2015-09-23}} He was eventually picked by expansion team Blackwater Elite during the 2014 PBA Expansion Draft.{{cite web |url=http://sports.tempo.com.ph/2014/09/pba-artadi-awaits-faceoff-with-mp/ |title=PBA: Artadi awaits faceoff with MP | Tempo Sports |access-date=2014-10-17 |url-status=dead |archive-url=https://web.archive.org/web/20140922025253/http://sports.tempo.com.ph/2014/09/pba-artadi-awaits-faceoff-with-mp/ |archive-date=2014-09-22 }}

PBA career statistics

{{Cite web |title=Paul Artadi Player Profile - PBA-Online.net |url=http://www.pba-online.net/profile/Paul-Artadi/103/ |website=PBA-Online.net|archive-url=https://web.archive.org/web/20170214044204/http://www.pba-online.net/profile/Paul-Artadi/103/ |archive-date=2017-02-14 }}

=Season-by-season averages=

| align=left | {{pbay|2004}}

| align=left | Purefoods

| 62 || 21.0 || .447 || .158 || .464 || 2.3 || 3.7 || 1.2 || .0 || 5.4

| align=left | {{pbay|2005}}

| align=left | Purefoods

| 48 || 12.9 || .342 || .056 || .429 || 1.6 || 2.3 || 1.0 || .0 || 3.0

| align=left | {{pbay|2006}}

| align=left | Purefoods

| 38 || 16.2 || .484 || .000 || .636 || 1.9 || 2.7 || 1.3 || .0 || 4.6

| align=left | {{pbay|2007}}

| align=left | Barangay Ginebra

| 48 || 16.4 || .467 || .370 || .463 || 1.8 || 2.6 || 1.3 || .0 || 6.1

| align=left | {{pbay|2008}}

| align=left | Barangay Ginebra

| 46 || 20.1 || .364 || .331 || .658 || 2.4 || 2.5 || 1.1 || .0 || 7.1

| align=left | {{pbay|2009}}

| align=left | Purefoods / B-Meg Derby Ace

| 64 || 18.0 || .384 || .277 || .622 || 2.1 || 2.4 || 1.0 || .0 || 6.0

| align=left rowspan=2| {{pbay|2010}}

| align=left | San Miguel

| rowspan=2|45 || rowspan=2|9.6 || rowspan=2|.371 || rowspan=2|.079 || rowspan=2|.450 || rowspan=2|1.3 || rowspan=2|1.6 || rowspan=2|.8 || rowspan=2|.0 || rowspan=2|3.2

| align=left | Air21

| align=left rowspan=2| {{pbay|2011}}

| align=left | Barako Bull

| rowspan=2|31 || rowspan=2|14.2 || rowspan=2|.353 || rowspan=2|.234 || rowspan=2|.353 || rowspan=2|1.5 || rowspan=2|1.6 || rowspan=2|.7 || rowspan=2|.0 || rowspan=2|3.7

| align=left | Meralco

| align=left | {{pbay|2012}}

| align=left | Meralco

| 22 || 9.9 || .320 || .100 || .750 || 1.4 || 1.6 || .4 || .0 || 1.9

| align=left | {{pbay|2013}}

| align=left | Meralco

| 11 || 9.6 || .438 || .231 || .545 || 1.5 || 1.3 || .5 || .0 || 3.4

| align=left | {{pbay|2014}}

| align=left | Blackwater

| 11 || 19.1 || .388 || .353 || .667 || 1.8 || 2.5 || .7 || .0 || 6.5

|-class=sortbottom

| align="center" colspan="2" | Career

| 426 || 16.0 || .402 || .263 || .536 || 1.9 || 2.4 || 1.0|| .0 || 4.9

Political career

On October 13, 2015, Artadi announced his retirement from professional basketball to shift his focus to politics. He ran as city councilor of San Juan in the 2016 local elections under the ticket of Vice Mayor Francis Zamora, who ran for mayor. He was proclaimed winner as San Juan city councilor for the 1st district.{{cite web|last1=Badua|first1=Snow|title='Anak ng San Juan' Paul Artadi ends PBA career at 34, vies for city council seat (October 13, 2015)|url=http://www.spin.ph/basketball/pba/news/former-pba-player-ue-red-warrior-paul-artadi-vies-for-council-seat-in-san-juan-in-career-sh|access-date=14 October 2015|publisher=SPIN.ph}} In 2019, he successfully defended his seat city council seat.{{Cite web|last=Giongco|first=Mark|date=2019-05-14|title=Vergel Meneses wins mayor, Dondon Hontiveros tops councilor race; Yeng Guiao loses congressional bid|url=https://sports.inquirer.net/349424/vergel-meneses-wins-mayor-dondon-hontiveros-tops-councilor-race-yeng-guiao-loses-congressional-bid|access-date=2020-08-01|website=INQUIRER.net|language=en}} He finished his third and last term in 2025. Artadi says he will focus on his business. He also insist he will not run for higher public office but does not discount a possible return as a city councilor.{{cite news |title=What's next for ex-PBA player and councilor Paul Artadi? |url=https://www.abs-cbn.com/sports/basketball/2025/7/3/what-s-next-for-ex-pba-player-and-councilor-paul-artadi-2036 |access-date=4 July 2025 |work=ABS-CBN News |date=3 July 2025}}

Personal life

Aside from being a professional basketball player, Artadi has an online business, which he named "Pimp Kicks", selling basketball shoes online through his Facebook and Instagram accounts.{{Cite web|url=http://www.abs-cbnnews.com/sports/03/09/14/why-paul-artadi-also-called-mr-pimp-kicks|title=Why Paul Artadi is also called 'Mr. Pimp Kicks'|date=9 March 2014}}