Peach (social network)

{{short description|Social media app}}

{{Infobox software

| name = Peach

| logo = Peach (social network) logo.png

| screenshot = Peach iOS app screenshot.png

| caption = The Peach app on an iPhone

| screenshot alt =

| collapsible = yes

| author =

| developer =

| released =

| discontinued =

| latest release version = {{Latest stable software release/Peach (social network)}}

| latest release date =

| latest preview version =

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| status =

| programming language =

| operating system = iOS, Android

| platform = social networking mobile application

| website = {{URL|https://peach.cool/}}

}}

Peach is a mobile application-based social network created by Dom Hofmann.{{Cite news|title = Peach App for the iPhone Stakes a Social Media Claim|url = https://www.nytimes.com/2016/01/12/technology/peach-for-the-iphone-stakes-a-social-media-claim.html|newspaper = The New York Times|date = 2016-01-11|access-date = 2016-01-16|issn = 0362-4331|first = Patrick|last = Laforge}} Peach is available as an Android and iOS application. It was introduced at the January 2016 Consumer Electronics Show in Las Vegas.{{cite web|url=https://www.bloomberg.com/news/articles/2016-02-10/peach-is-a-great-new-app-you-definitely-don-t-need|title=Peach Is a Great New App You Definitely Don't Need|author=Kyle Chayka|date=10 February 2016|work=Bloomberg.com}}

Peach has been compared to Ello, Path, and App.net.{{Cite news|title = Peach – a plucky, pared down social network – ditches news feeds and hashtags|url = http://www.csmonitor.com/Technology/2016/0114/Peach-a-plucky-pared-down-social-network-ditches-news-feeds-and-hashtags|newspaper = Christian Science Monitor|access-date = 2016-01-16|issn = 0882-7729|first = Jeff|last = Ward-Bailey|date=2016-01-14}}{{Cite news|title = What is Peach? The new social network app taking the tech world by storm|url = https://www.theguardian.com/technology/2016/jan/11/peach-new-social-network-app-vine-ios|newspaper = The Guardian|date = 2016-01-11|access-date = 2016-01-16|issn = 0261-3077|language = en-GB|first = Alex|last = Hern}}

Peach has "magic words," which were compared to Slack's similar slash shortcuts.{{Cite web|title = How Peach's Most Interesting Feature, the Hybrid Command Line, Is Becoming Mainstream Again|url = http://nymag.com/following/2016/01/how-the-command-line-became-mainstream-again.html|website = Following: How We Live Online|access-date = 2016-01-16|date=2016-01-11|first=Brian|last=Feldman}} These allow the user to access commonly used functions such as typing the letter "g" to send a GIF or "c" to bring up a calendar, similar to a command line interface.

Peach eschews the traditional news feed, hashtagging, and tagging common to social networks. The editor-in-chief of The Next Web described Peach as a hybrid of Twitter and Slack, while noting that some users of the social network were creating fake celebrity accounts.{{Cite web|title = New social network Peach is being taken over by people using fake celebrity names|url = https://thenextweb.com/socialmedia/2016/01/09/new-social-network-peach-is-being-taken-over-by-people-using-fake-celebrity-names/|website = The Next Web|first=Matthew|last=Hussey|date=2016-01-09|access-date = 2016-01-16|language = en-US}} Bloomberg Business noted that when it was introduced, "[e]verything about Peach... seemed hip, down to the URL", but that by the end of the month it appeared that "interest in Peach softened".