Peclers

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{{Infobox company

| name = Peclers

| logo = LOGO PECLERS.jpg

| type = Private

| industry = Trend analysis

| foundation = {{Start date and age |1970 }} in Paris

| location_city = Paris

| location_country = France

| locations = Paris, New York City, Shanghai

| area_served = Worldwide

| key_people = Dominique Peclers

| products = Trend books, fashion Trends, brand Strategy

| homepage = {{URL |http://www.peclersparis.com/ }}

}}

Peclers is French fashion trend consulting agency founded in Paris in 1970 by Dominique Peclers.[https://www.nytimes.com/2002/03/09/news/09iht-rtrends_ed3_.html New York Times "Trend-spotting:new spins on old techniques"] The company provides trend analysis, consumer reports, and brand strategies for multiple brands and creative individuals. Peclers' creative team develops seasonal trend books that serve as a foundation for businesses in the fashion and home industries.{{Cite web |title=Peclers Paris unveils new Beauty Book |url=https://www.premiumbeautynews.com/en/peclers-paris-unveils-new-beauty,6821 |access-date=2024-04-03 |website=Premium Beauty News |language=en}}

The agency offers trend forecasts and styling intelligence, catering to various sectors such as retail, beauty, wellness and cosmetics, electronics, and consumer goods.[https://www.standard.co.uk/lifestyle/esmagazine/what-makes-a-trend-why-the-shops-are-full-of-grandma-s-favourite-shade-8135116.html Evening Standard "What makes a trend?"]{{Cite web |last=Douglass |first=Rachel |date=2023-08-16 |title=Peclers Paris: Tech gurus and urbanites to lead the way for SS24 |url=https://fashionunited.uk/news/fashion/peclers-paris-tech-gurus-and-urbanites-to-lead-the-way-for-ss24/2023081671089 |access-date=2024-04-03 |website=FashionUnited |language=en}}

History

The company was founded by Dominique Peclers in Paris, France min 1970.

In 2001, it opened its first office in New York[https://www.weconnectfashion.com/businesses/peclersparis-north-america Peclers Paris North America]{{dead link|date=March 2018 |bot=InternetArchiveBot |fix-attempted=yes }}{{Primary source inline|date=August 2016}} In 2003, the company joined WPP plc, a multinational advertising and public relations company in London, England{{Cite web |title=Peclers Paris North America |url=http://www.globaltrade.net/international-trade-import-exports/expert-service-provider-p/Peclers-Paris-North-America-Business-Intelligence.html |access-date=2022-09-08 |website=GlobalTrade.net |language=en }}{{Dead link|date=April 2025 |bot=InternetArchiveBot |fix-attempted=yes }}

In 2007, Eric Duchamp joins as president of Peclers Paris. In 2010, the company opened its second office in Shanghai.

References

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