Pepe Jeans
{{Short description|Denim and casual wear jeans brand}}
{{Infobox company
| name = Pepe Jeans London
| logo = Pepe-Jeans-Logo.svg
| type = Sociedad de responsabilidad limitada
| foundation = 1973 (London, England)
| founder = Nitin, Arun and Milan Shah, Farook Jamal
| location_city =
| location_country =
| location = Sant Feliu de Llobregat, Spain
| locations =
| key_people =
| industry = Fashion
| products = Jeans, shirts, shorts, eye glasses
| parent = M1 Group
| homepage = [https://www.pepejeans.com/ www.pepejeans.com]
}}
Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and now based in Sant Feliu de Llobregat, Spain. it is currently owned by M1 Group, a holding company in Beirut, Lebanon.
Carlos Ortega was the CEO, and owns more than 20% of the company.{{cite web|author1=Manuel Baigorri |author2=Kiel Porter |url=https://www.bloomberg.com/news/articles/2014-07-28/pepe-jeans-said-to-hire-morgan-stanley-to-sell-business |title=Pepe Jeans Said to Hire Morgan Stanley to Sell Business |publisher=Bloomberg |date=2014-07-28 |access-date=2016-05-11}}{{cite web|url=http://www.sportswear-international.com/news/pages/protected/Pepe-Jeans-London-might-be-sold_8581.html |title=Pepe Jeans London might be sold |website=Sportswear-international.com |access-date=2016-05-11}}{{cite web|url=http://www.theluxonomist.es/2015/02/04/pepe-jeans-has-already-found-a-buyer/leeson?lang=en |title=Pepe Jeans has already found a buyer | The Luxonomist - Lujo, economía, moda, lifestyle |website=Theluxonomist.es |date=2015-02-04 |access-date=2016-05-11}}
History
Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at Portobello Road Market in London, before expanding to a store in Carnaby Street and then into Europe in the 1980s.{{cite web|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10996518/Pepe-Jeans-from-Portobello-Road-to-private-equity-sale.html|title=Pepe Jeans: from Portobello Road to private equity sale?|website=telegraph.co.uk|access-date=21 August 2017}}
In 1988, Pepe Jeans was owned by Arun Shah, Nitin Shah, Milan Shah and Farook Jamal.{{cite web|url=https://www.drapersonline.com/business-operations/close-up-preview-raoul-shah/5053790.article|title=Close-Up Preview: Raoul Shah|website=drapersonline.com|date=9 October 2013 |access-date=21 August 2017}}
In February 2015, Pepe Jeans and Hackett London (part of the Pepe Jeans Group) were bought by the Lebanese M1 Group, and the LVMH subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 per cent), Artá Capital (16.4 per cent), L Capital Europe (11.5 per cent), and its managers.{{cite web|url=https://fashionunited.uk/news/business/van-de-velde-turnover-up-8-7-percent-in-fy14/2015022415621|date=February 11, 2015|access-date=June 18, 2015|work=FashionUnited|title=Pepe Jeans Group bought by LVMH subsidiary and Lebanese group}}
In 2015, Pepe Jeans announced that the Group was adding a new brand, Norton Clothing, as a tribute to the British motorcycle brand founded in 1898.{{cite web|url = http://www.sportswearnet.com/fashionnews/pages/protected/Pepe-Jeans-Group-launches-Norton-Clothing_9836.html|title = Pepe Jeans Group launches Norton Clothing|date = July 31, 2015|website = Sportswear International|archive-url = https://web.archive.org/web/20150822201658/http://www.sportswearnet.com/fashionnews/pages/protected/Pepe-Jeans-Group-launches-Norton-Clothing_9836.html|archive-date = August 22, 2015|url-status = dead}}
In 2016, the group acquired the French fashion brand Façonnable.{{Cite web |title=Pepe Jeans acquires Façonnable |url=https://uk.fashionnetwork.com/news/Pepe-jeans-acquires-faconnable,750992.html#.WoXQiKjOWUk |access-date=2024-08-20 |website=FashionNetwork.com |language=en-UK}}
In September 2019, Marcella Wartenbergh became CEO of Pepe Jeans Group.{{Cite web|url=https://fashionunited.uk/news/people/marcella-wartenbergh-named-ceo-of-pepe-jeans/2019090445104|title=Marcella Wartenbergh named CEO of Pepe Jeans|first=Prachi|last=Singh|date=September 4, 2019|website=fashionunited.uk}}{{Cite web|url=https://www.sportswear-international.com/news/stories/Brands-Meet-Pepe-Jeans-Groups-new-CEO-14861|title=Brands: Meet Pepe Jeans Group's new CEO|website=sportswear-international.com}} Also in 2019, Dua Lipa became a global ambassador for the brand.{{Cite web |title=Clarins s’associe à Dassault Systèmes pour booster l’efficacité de ses usines |url=https://us.fashionnetwork.com/news/Pepe-jeans-london-taps-dua-lipa-as-global-brand-ambassador,1072574.html |website=Fashion Network}}
In September 2023, Pepe Jeans celebrated its fifty years of existence in London with a photo exhibition of its many campaigns and a dinner in honor of its new ambassador, Lila Moss.{{Cite web |title=Pepe Jeans a fêté ses cinquante ans avec Lila Moss |url=https://fr.fashionnetwork.com/news/Pepe-jeans-a-fete-ses-cinquante-ans-avec-lila-moss,1558432.html |access-date=23 April 2024 |website=Fashion Network}} Later, in December, Pepe Jeans announced its aim to develop in the Indian market, where it is already present with around 200 stores.{{Cite web |title=Pepe Jeans veut ouvrir plus de 100 boutiques en Inde dans les trois ans |url=https://fr.fashionnetwork.com/news/Pepe-jeans-veut-ouvrir-plus-de-100-boutiques-en-inde-dans-les-trois-ans,1584139.html |access-date=23 April 2024 |website=Fashion Network}} Indeed, it plans to open over 100 new stores in the country over the next three years.
Sponsorship
Pepe Jeans has been a sponsor of Red Bull Racing in Formula One since 2010. In 2024, Pepe Jeans signed a title partnership deal with Red Bull to form the Red Bull Racing Pepe Jeans Academy Programme, aimed at supporting Hamda Al Qubaisi for the 2024 season of F1 Academy, a female-only single-seater racing championship founded by Formula One.{{Cite web |last=Oracle Red Bull Racing |date=8 March 2024 |title=Oracle Red Bull Racing and Pepe Jeans London announce a debut ready-to-wear collection for Summer 2024 |url=https://www.redbullracing.com/int-en/oracle-red-bull-racing-and-pepe-jeans-london-partnership-announcement |access-date=16 March 2024 |website=Red Bull Racing |language=}}
References
{{Reflist}}
External links
- [http://www.pepejeans.com Official website]
{{DEFAULTSORT:Pepe Jeans}}
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Category:Clothing brands of Spain
Category:British companies established in 1973
Category:Spanish companies established in 1973
Category:Clothing companies established in 1973
Category:Retail companies established in 1973