Perion Network

Perion was founded in 1999 by cousins Yaron and Ofer Adler.{{Cite web|url=https://www.jpost.com/health-and-sci-tech/internet-and-technology/incredimail-israels-incredible-story-153274|title=IncrediMail - Israel's incredible story|website=The Jerusalem Post | JPost.com|date=30 August 2009 }}{{Cite web|url=https://en.globes.co.il/en/article--1000488617|title=IncrediMail to forge ahead on new products - Globes|date=10 August 2009|website=en.globes.co.il}} Soon after its founding, they raised $3.3 million in funding from private and institutional investors. The company went public on Nasdaq in January 2006 and was listed on the Tel Aviv Stock Exchange in 2007.{{Cite web|url=https://en.globes.co.il/en/article--1000056587|title=Israel's IncrediMail raises $18.8m in Nasdaq IPO - Globes|date=31 January 2006|website=en.globes.co.il}}

Perion was under the management of its original founders until August 2010, when Josef Mandelbaum was appointed CEO.{{Cite web|url=https://www.bloomberg.com/profile/person/3205346|title=Josef Mandelbaum, Nili Capital Partners: Profile and Biography|website=Bloomberg.com}}

Founded under the name IncrediMail, in November 2011, the company rebranded to Perion, deriving its name from the Hebrew word for productivity.{{Cite web|url=https://en.globes.co.il/en/article--1000683465|title=IncrediMail to change name to Perion Interactive - Globes|date=18 September 2011|website=en.globes.co.il}}

In July 2014, Perion collaborated with CYREN, a provider of cloud-based security services, to enhance Perion's security and browsing applications.{{Cite web|url=https://en.globes.co.il/en/article-perion-teams-with-cloud-based-security-co-cyren-1000952835|title=Perion teams with cloud-based security co CYREN - Globes|date=8 July 2014|website=en.globes.co.il}}

In August 2014, Perion extended its agreement with Microsoft's Bing search service, powering search in Perion products for desktop and mobile platforms.{{Cite web|url=https://www.timesofisrael.com/perion-extends-microsoft-deal-ups-mobile-business/ |title=Perion extends Microsoft deal, ups mobile business |first=David |last=Shamah |date=1 August 2014 |website=Times of Israel}}

In September 2016, Josef Mandelbaum stepped down as CEO of Perion.{{Cite news|url=https://en.globes.co.il/en/article-josef-mandelbaum-to-step-down-as-perion-ceo-1001154648|title=Josef Mandelbaum to step down as Perion CEO|date=27 September 2016|newspaper=Globes}}{{Cite web|url=https://www.reuters.com/article/idUKASC099C6|title=BRIEF-Josef Mandelbaum to step down as CEO of Perion|date=27 September 2016|via=www.reuters.com}} During his tenure, Perion grew from a single-product company with an annual revenue of $29 million to over $300 million.

In April 2017, Doron Gerstel assumed the role of CEO.{{Cite news|url=https://en.globes.co.il/en/article-perion-networks-names-doron-gerstel-ceo-1001173468|title=Perion Networks names Doron Gerstel CEO|date=24 January 2017|newspaper=Globes}} Under his leadership, Perion took initiatives to minimize the company's debt and enhance its "operational efficiency".{{Cite news|url=https://en.globes.co.il/en/article-perion-network-google-changes-wont-harm-us-1001363947|title=Perion Network: Google changes won't harm us|date=14 March 2021|newspaper=Globes}} This period also saw the company broaden its reach into the digital television advertising sector.{{Cite news|url=https://en.globes.co.il/en/article-link-up-with-tvadsync-boosts-perion-network-1001310390|title=Link-up with TVadSync boosts Perion Network|date=12 October 2019|newspaper=Globes}}

In October 2018, Perion's platform, MakeMeReach, received Google certification.{{Cite news|url=https://en.globes.co.il/en/article-perion-social-campaign-platform-awarded-google-certification-1001256706|title=Perion social campaign platform awarded Google certification|date=16 October 2018|newspaper=Globes}}

In November 2020, CodeFuel, Perion's Search Technology division, entered into a four-year partnership with Microsoft Advertising.{{Cite news|url=https://en.globes.co.il/en/article-microsoft-renews-tie-with-perion-network-1001348055|title=Microsoft renews tie with Perion Network|date=11 March 2020|newspaper=Globes}}

In September 2021, MakeMeReach, a subsidiary of Perion, formed a partnership with Pinterest, allowing ad purchasing and data integration from major social platforms and Google.{{Cite news|url=https://en.globes.co.il/en/article-ad-tech-co-perion-unit-partners-with-pinterest-1001301719|title=Ad-tech co Perion unit partners with Pinterest|date=23 September 2019|newspaper=Globes}}

In February 2022, Perion received the Microsoft Supply Partner of the Year Advertising Award.{{Cite news|url=https://en.globes.co.il/en/article-prion-network-wins-microsoft-advertising-award-1001402154|title=Perion Network wins Microsoft Advertising award|date=14 February 2022|newspaper=Globes}}

In August 2022, Perion received the Stevie Award in the artificial intelligence category.{{Cite web|url=https://finance.walla.co.il/item/3531970|title=Perion מתרחבת ומגייסת עובדים - וואלה! כסף|date=22 September 2022|website=וואלה!}}

In September 2022, Perion disclosed the results of a digital advertising campaign for Mercedes-Benz USA, noting a successful implementation of the cookieless strategy.{{Cite news|url=https://en.globes.co.il/en/article-perion-claims-success-for-cookieless-mercedes-campaign-1001425363|title=Perion claims success for cookieless Mercedes campaign|date=21 September 2022|newspaper=Globes}}

In February 2023, it was announced that Doron Gerstel would be stepping down as the CEO of the company and would be succeeded by Tal Jacobson, effective from 1 August 2023.{{Cite news|url=https://en.globes.co.il/en/article-outgoing-ceo-boosted-perions-market-cap-twelvefold-1001439998|title=Outgoing CEO boosted Perion's market cap twelvefold|date=3 February 2023|newspaper=Globes}}

In June 2024, Perion announced significant layoffs as part of a cost-cutting initiative. The decision came after Microsoft's further actions to completely remove several advertisers from its Bing network, which severely harmed Perion's revenues. As a result, Perion decided to eliminate 35 jobs, primarily within its search division in Israel. This reduction represented 15% of the company's Israeli workforce, which numbered 230 employees out of a total of 650 globally.Shulman, Sophie. "Perion embarks on layoffs after revenue takes hit." Calcalistech, 25 June 2024. https://www.calcalistech.com/ctechnews/article/sjdai5d8r

The impact of Microsoft's decisions was substantial, with Perion's revenue from its collaboration with Microsoft projected to fall to less than 5% of its total revenue in the latter half of 2024. Previously, revenue from Bing had formed a substantial part of Perion's income. For the second quarter of 2024, Perion's revenues were anticipated to be between $106 million and $108 million, with annual revenues expected to decrease to approximately half a billion dollars.

In August 2011, Perion acquired the Redmond-based Smilebox for $25 million.{{Cite web|url=https://en.globes.co.il/en/article--1000669793|title=Incredimail buys photo-sharing co Smilebox for $25m - Globes|date=2 August 2011|website=en.globes.co.il}} Smilebox was an application designed for creating slideshows, e-cards, invitations, and other digital photo albums.{{Cite web |date=2012-07-03 |title=Smilebox to be acquired by IncrediMail for up to $40 million - Puget Sound Business Journal |url=http://www.bizjournals.com/seattle/blog/techflash/2011/08/smilebox-acquired-for-25-million.html |access-date=2023-12-26 |archive-url=https://web.archive.org/web/20120703085327/http://www.bizjournals.com/seattle/blog/techflash/2011/08/smilebox-acquired-for-25-million.html |archive-date=3 July 2012 }}{{Cite web|url=https://techcrunch.com/2011/08/01/incredimail-buys-online-photo-album-and-slideshow-creator-smilebox-for-up-to-40-million/|title=IncrediMail Buys Online Photo Album And Slideshow Creator Smilebox For Up To $40 Million|date=1 August 2011}}

In November 2012, Perion acquired Israel-based SweetPacks (or SweetIM), for approximately $41 million.{{Cite web|url=https://en.globes.co.il/en/article--1000796717|title=Perion buys SweetPacks for up to $41m - Globes|date=8 November 2012|website=en.globes.co.il}}{{Cite web|url=https://www.calcalist.co.il/internet/articles/0,7340,L-3587178,00.html|title=חברת Perion רכשה את SweetIM ב-41 מיליון דולר|date=8 November 2012|website=כלכליסט - www.calcalist.co.il}} SweetPacks specialized in producing a range of downloadable content for daily use.{{Cite web|url=https://techcrunch.com/2012/11/08/holy-emoticons-batman-perion-network-acquires-sweetpacks-for-41m/|title=Holy Emoticons Batman! — Perion Network Acquires SweetPacks For $41M|first=Mike|last=Butcher|date=8 November 2012}}

In January 2014, Perion took over Conduit's ClientConnect business in an all-stock transaction valued at $660 million.{{Cite news|url=https://www.haaretz.com/israel-news/business/2014-01-04/ty-article/perion-completes-buy-of-clientconnect/0000017f-dbdb-d3ff-a7ff-fbfb51520000|title=Perion Completes Acquisition of Conduit's ClientConnect|newspaper=Haaretz}}{{Cite web|url=https://techcrunch.com/2013/09/16/conduit-worth-1-4bn-acquires-email-startup-perion-worth-153m/|title=Conduit, Worth $1.4BN, Merges With Email Giant Perion (Worth $153M) To Take Its Place On NASDAQ|first=Mike|last=Butcher|date=16 September 2013}}{{Cite web|url=https://en.globes.co.il/en/article--1000906604|title=Perion completes Conduit ClientConnect acquisition - Globes|date=2 January 2014|website=en.globes.co.il}} Later, in June 2014, Perion acquired San Francisco-based Grow Mobile as it repositioned itself to emphasize business-to-business services.{{Cite web|url=https://techcrunch.com/2014/06/30/perion-grow-mobile-42m/|title=Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business|first=Ingrid|last=Lunden|date=30 June 2014}}{{Cite web|url=https://en.globes.co.il/en/article-perion-acquires-us-mobile-ad-co-grow-mobile-1000950113|title=Perion acquires US mobile ad co Grow Mobile - Globes|date=30 June 2014|website=en.globes.co.il}}{{Cite web|url=https://www.reuters.com/article/perion-network-growmobile-idUSL5N0OS1YD20140630|title=Israel's Perion buys mobile advertising firm Grow Mobile|date=30 June 2014|via=www.reuters.com}} After the acquisition, Grow Mobile was integrated into Perion Lightspeed, a platform that serves the advertising requirements of mobile app developers.{{Cite web|url=http://www.timesofisrael.com/israels-perion-buys-us-firm-for-up-to-42-million/|title=Israel's Perion buys US firm for up to $42 million|first=David|last=Shamah|website=www.timesofisrael.com}}

In February 2015, Perion acquired MakeMeReach, a platform that helped app developers with social media advertising, for $15 million.{{Cite web|url=https://en.globes.co.il/en/article-perion-networks-acquires-makemereach-for-15m-1001009071|title=Perion Networks acquires MakeMeReach for $15m - Globes|date=11 February 2015|website=en.globes.co.il}}{{Cite web|url=https://techcrunch.com/2015/02/11/perion-makemereach-13m-adtech/|title=Perion Buys France's MakeMeReach For Up To $13M To Expand In Social Ads And Europe|first=Ingrid|last=Lunden|date=11 February 2015}} Later, in December 2015, Perion acquired the digital advertising firm, Undertone, for $180 million.{{Cite web|url=https://en.globes.co.il/en/article-israeli-co-perion-buys-digital-ad-co-undertone-for-180m-1001085166|title=Israeli co Perion buys digital ad co Undertone for $180m - Globes|date=1 December 2015|website=en.globes.co.il}}{{Cite news|url=http://www.wsj.com/articles/israeli-firm-perion-acquires-undertone-for-180-million-1448978581|title=Israeli Firm Perion Acquires Undertone for $180 Million|first=Mike|last=Shields|newspaper=Wall Street Journal |date=1 December 2015|via=www.wsj.com}}

In 2019, Perion acquired Septa Communications, a Kyiv-based AI company that provided ad performance analytics service, for $3.5 million.{{Cite news|url=https://en.globes.co.il/en/article-perion-buys-ukrainian-ai-startup-1001280441|title=Perion buys Ukrainian AI startup|date=4 January 2019|newspaper=Globes}}{{Cite web|url=https://www.calcalistech.com/ctech/articles/0,7340,L-3759530,00.html|title=Nasdaq-Listed Adtech Company Perion Acquires Marketing Startup Captain Growth|date=1 April 2019|website=CTECH - www.calcalistech.com}}

By January 2020, Perion acquired Content IQ, a New York-based startup that focused on optimizing digital advertising through cookie-less tracking and analytics.{{Cite news|url=https://en.globes.co.il/en/article-perion-buys-content-iq-as-web-goes-cookie-less-1001314772|title=Perion buys Content IQ as web goes cookie-less|date=14 January 2020|newspaper=Globes}} Later, in July 2020, Perion acquired assets from a digital publisher-centric ad-tech firm named Pub Ocean and subsequently integrated them into Content IQ.{{Cite news|url=https://en.globes.co.il/en/article-perion-buys-digital-publishing-tech-co-pub-ocean-1001336784|title=Perion buys digital publishing tech co Pub Ocean|date=22 July 2020|newspaper=Globes}}

In 2021, Perion acquired a Tel Aviv-based video monetization platform, Vidazoo, for $93.5 million.{{Cite news|url=https://en.globes.co.il/en/article-perion-network-buys-israeli-co-vidazoo-for-935m-1001386029|title=Perion Network buys Israeli co Vidazoo for $93.5m|date=10 April 2021|newspaper=Globes}}{{Cite web|url=https://www.calcalistech.com/ctech/articles/0,7340,L-3918924,00.html|title=Perion acquires video monetization platform Vidazoo for up to $93.5 million|first=Hezi|last=Sternlicht|date=4 October 2021|website=CTECH - www.calcalistech.com}}

Perion Network Ltd. provides digital advertising technology services for advertisers and publishers across various channels and platforms. Their key offerings include:

Perion's Wildfire Publisher Platform sources web traffic from multiple platforms including Facebook, Taboola, and Yahoo.{{Cite web|url=https://www.perion.com/solutions/publisher-platform/|title=Publisher Platform|website=Perion}} The company also collaborates with Microsoft Bing on search monetization services.{{Cite web|url=https://www.perion.com/solutions/search-monetization/|title=Search Monetization|website=Perion}}

Perion offers a tool called High Impact Advertising (HIA) that utilizes immersive media formats to enhance advertising experiences.{{Cite web|url=https://www.perion.com/solutions/high-impact-creative/|title=High Impact Creative|website=Perion}}

In response to the growth of social media advertising, Perion developed the Actionable Performance Monitoring (APM) platform. This tool consolidates data from multiple social platforms to assist in campaign management.{{Cite web|url=https://www.perion.com/solutions/actionable-performance-monitoring/|title=Actionable Performance Monitoring|website=Perion}} The APM platform is compatible with social networks such as Facebook and TikTok.

• Conduit (company)
• Conduit toolbar
• Download Valley

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