Perry Marshall#Evolution%202.0%20Technology%20Prize

Marshall is the son of a pastor.{{cite web|url=https://www.perrymarshall.com/articles/religion/|title=Religion|last=Marshall|first=Perry|language=English|accessdate=11 March 2017}} He graduated with a degree in electrical engineering from the University of Nebraska-Lincoln.{{Cite web|url=https://isasarnia.com/2016/11/16/qa-with-co-author-of-new-edition-of-isa-book-industrial-ethernet/|title = Q&A with Co-Author of New Edition of ISA Book Industrial Ethernet | ISA Sarnia}}{{better source needed|date=July 2021}}{{when|date=July 2023}}

After graduating, Marshall worked as an acoustical engineer at Jensen, where he designed loudspeaker systems for Honda, Mazda, Ford and Chrysler. {{cite web | url=http://www.chicagoaudio.org/june-2023.html | title=June, 2023 }}

Subsequently, he was a national sales manager at Synergetic Micro Systems; he left in 2001 after the company was bought by Lantronix.{{cite journal|last=Thomas|first=George|title=The Marketing Communications Consultant - Perry Sink Marshall|journal=The Extension/ A Technical Supplement to Control Network|date=March–April 2002|volume=3|issue=2|url=http://www.ccontrols.com/pdf/ExtV3N2.pdf|accessdate=11 July 2013}}

He started a marketing consultancy, Perry S. Marshall & Associates, and published his first book, Industrial Ethernet: A Pocket Guide. It was followed by second and third editions, co-written with John Rinaldi.{{cite journal|last=Frenzel|first=Lou|title=Industrial Networking Texts: Two Selections|journal=Electronic Design|date=March 26, 2008|url=http://electronicdesign.com/communications/industrial-networking-texts-two-selections|accessdate=July 16, 2021|publisher=Penton Media, inc.}}

Marshall learned to use Google AdWords soon after it was first introduced.{{cite book|last=Scarborough|first=Mitch Meyerson; with Mary Eule|title=Mastering online marketing|year=2008|publisher=Entrepreneur Press|location=[Irvine, CA]|isbn=978-1-59918-151-6|pages=[https://archive.org/details/masteringonlinem00meye/page/196 196]|url=https://archive.org/details/masteringonlinem00meye/page/196}}{{cite book|title=Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs|author=Joel Comm, foreword by Mark Joyner|publisher=Morgan James Publishing|year=2008|isbn=978-1-60037-173-8|location=Garden City, NY|pages=146–150|url=https://books.google.com/books?id=CuaZ_UrLJHEC&pg=PA144}}{{cite book|title=Online marketing heroes: interviews with 25 successful online marketing gurus|last=Miller|first=Michael|publisher=Wiley Pub.|year=2008|isbn=978-0-470-24204-9|location=Indianapolis, IN|pages=[https://archive.org/details/onlinemarketingh00mill/page/217 217–224]|url=https://archive.org/details/onlinemarketingh00mill/page/217}}{{cite web | url=https://perrymarshall.info/

| title=Marshall info }}

In 2002, he released Guerrilla Marketing for Hi-Tech Sales People, an audio CD.{{cite AV media | people=Marshall, Perry | date=2002 | title=Guerilla Marketing for Hi-Tech Sales People - 21 Secrets of High-Impact, Low Cost Marketing | medium=Audio CD }} With Bryan Todd, he wrote The Definitive Guide to Google AdWords in 2006, and Ultimate Guide to Google AdWords in 2007.{{cite book|last=Jacobson|first=Howie|title=Google AdWords for dummies|year=2012|publisher=John Wiley & Sons|location=Hoboken, N.J.|isbn=978-1-118-11561-9|pages=277–278, 289|url=https://books.google.com/books?id=9_2TzakSYwcC|edition= 3rd |author2=McDonald, Kristie |author3=McDonald, Joel}}

In 2011, with Thomas Meloche, Marshall published Ultimate Guide to Facebook Advertising.

He wrote 80/20 Sales and Marketing, published in 2013,{{cite book|title=80/20 Sales and Marketing|last=Marshall|first=Perry|date=August 2013|publisher=Entrepreneur Press|isbn=978-1-59918-505-7|page=115}} expanding on Richard Koch's 80/20 rule, as it applies to various areas in the operation of a business. Inc. magazine reviewed it as one of the "5 Best Sales Books of 2013".{{Cite news|last=James|first=Geoffrey|url=https://www.inc.com/geoffrey-james/the-5-best-sales-books-of-2013.html|title=5 Best Sales Books of 2013|date=10 December 2013|work=Inc.|access-date=July 16, 2021|language=en}}

He wrote a paper detailing the underlying mathematical basis of the 80/20 rule, which was published in the June 2018 issue of the Harvard Business Review, Italian edition.{{Cite web|last=Marshall|first=Perry|url=https://www.hbritalia.it/giugno-2018/2018/06/04/news/l80-20-e-una-legge-di-natura-frattale-3513/|title=L'80/20 è una legge di natura frattale (Giugno 2018)|work=Harvard Business Review Italia}}

His paper entitled Biology transcends the limits of computation was published in the journal Progress in Biophysics and Molecular Biology in October 2021.{{cite journal |last1=Marshall |first1=Perry |title=Biology transcends the limits of computation |journal=Progress in Biophysics and Molecular Biology |date=1 October 2021 |volume=165 |pages=88–101 |doi=10.1016/j.pbiomolbio.2021.04.006 |pmid=33961842 |s2cid=233998975 |doi-access=free }}

With William Miller, Arthur Reber and Frantisek Baluska, he co-authored the paper Cellular and Natural Viral Engineering in Cognition-Based Evolution, which was published in the May 2023 issue of Communicative and Integrative Biology.{{cite journal | doi=10.1080/19420889.2023.2196145 | title=Cellular and Natural Viral Engineering in Cognition-Based Evolution | year=2023 | last1=w b Jr | first1=Miller | last2=a s | first2=Reber | last3=P | first3=Marshall | last4=F | first4=Baluška | journal=Communicative & Integrative Biology | volume=16 | issue=1 | pmid=37153718 | pmc=10155641 }}

His paper entitled The Role of Quantum Mechanics in Cognition Based Evolution was published in the journal Progress in Biophysics and Molecular Biology in July 2023{{cite journal | doi=10.1016/j.pbiomolbio.2023.04.007 | title=The role of quantum mechanics in cognition-based evolution | year=2023 | last1=Marshall | first1=Perry | journal=Progress in Biophysics and Molecular Biology | volume=180-181 | pages=131–139 | pmid=37142170 | s2cid=258478705 | doi-access=free }}

He continues to design high performance loudspeakers and write on the design philosophy he follows.{{cite web | url=https://audioxpress.com/article/you-can-diy-perry-marshall-the-live-edge-dipoles | title=You Can DIY! The Live-Edge Dipoles | date=13 August 2024 }} In January 2021, one of his designs was featured on the cover of AudioXpress magazine. {{cite web | url=https://audioxpress.com/news/speakers-and-transducers-and-lots-more-in-audio-development-and-design-with-audioxpress-january-2021 | title=Speakers and Transducers and Lots More in Audio Development and Design with audioXpress January 2021 | date=13 August 2024 }} Another of his speakers won the Parts Express annual design competition.{{cite web | url=https://www.parts-express.com/speaker-design-competition | title=Speaker Design Competition }} He hosted the June 2023 meeting of the Chicago Audio Society in 2023.{{cite web | url=http://www.chicagoaudio.org/june-2023.html | title=June, 2023 }}

In 2015, he published Evolution 2.0: Breaking the Deadlock Between Darwin And Design (BenBella Books, Inc., {{ISBN|978-1-940363-80-6}}), a publicly accessible account of scientific progress supporting extended evolutionary synthesis.{{cite journal |last1=Liu |first1=Jinsong |title=Giant cells: Linking McClintock's heredity to early embryogenesis and tumor origin throughout millennia of evolution on Earth |journal=Seminars in Cancer Biology |date=June 2022 |volume=81 |pages=176–192 |doi=10.1016/j.semcancer.2021.06.007 |pmid=34116161 |s2cid=238618538 }}

The book accepts the process of natural selection, but based on the work of Barbara McClintock, Lynn Margulis, James A. Shapiro and Denis Noble, rejects the hypothesis that variation arises primarily from random DNA copying errors. It summarises the argument of Hubert Yockey that DNA transcription and translation are encoding and decoding as defined in information theory expounded by Claude Shannon and not derivable from currently known laws of physics. He provides an overview of the following mechanisms, which he regards as more likely sources of variation:

• Epigenetics – heritable phenotype changes that do not involve alterations in the DNA sequence
• Transposition – the rearrangement of DNA segments to different locations in the gene
• Horizontal gene transfer – the transfer of genetic material between organisms
• Hybridization – the outcome of sexual reproduction between two distinct species
• Symbiogenesis – the theory that some organelles of eukaryotic cells are descended from formerly free-living prokaryotes

He debated these issues with Michael Levin at the Institute of Art and Ideas.{{cite web|website=IAI TV|url=https://iai.tv/articles/patterns-cant-explain-lifes-complexity-auid-2922?%20_auid=2020|publisher=Institute of Art and Ideas|title=Patterns can't explain life's complexity | date=16 August 2024 }}{{non-primary source needed|date=August 2024}}

Marshall has organized a private equity group and created the Evolution 2.0 prize, which is presently a $10 million reward for an Origin Of Information experiment that can be specified as a patentable process. He announced the prize at the Royal Society in May 2019.{{Cite news|url=https://www.ft.com/content/dcb2ea12-83c8-11e9-9935-ad75bb96c849|title=Entrepreneurs offer $10m prize for cracking mystery of DNA|work=Financial Times|date=June 2, 2019|access-date=July 16, 2021|language=en}}{{Cite web|url=http://www.voicesfromoxford.org/origin-of-life-10-million-prize-at-the-royal-society/|title = Origin of Life: $10 Million Prize at the Royal Society – VOX Site|date=July 16, 2019|access-date=July 16, 2021}}

The Evolution 2.0 prize is offered to anyone who can demonstrate a spontaneously arising communication system that matches Claude Shannon’s 1948 definition. Marshall says that if claims that codes are an emergent property of nature are true, then the problem should be in principle solvable and commercially valuable. He suggests that such a discovery would produce breakthrough results in artificial intelligence research.

Submissions will be evaluated by a judging panel consisting of:

• George Church, Harvard & MIT
• Denis Noble, Oxford University
• Michael Ruse, Florida State University{{Cite web|url=https://www.herox.com/evolution2.0?_ga=2.37103840.1326064678.1613654019-558869883.1613654019|title = Evolution 2.0 AI & Origin of Life Challenge, $10M Prize | HeroX}}

Marshall was a co-organizer – with Frank H. Laukien, James A. Shapiro, Denis Noble and Henry Heng – of the three-day Cancer and Evolution Symposium in October 2020, and was the facilitator of the third day of that event.Active Biological Evolution, Frank H. Laukien, {{ISBN|979-8-9854147-0-7}} p. 298 This symposium led to the creation of the Cancer Evolution Working Group within the American Association for Cancer Research, and to the monthly online Cancer Evolution Seminar Series.{{cite web | url=https://www.aacr.org/professionals/membership/scientific-working-groups/cancer-evolution-working-group/ | title=Cancer Evolution Working Group }}{{cite web | url=https://www.aacr.org/professionals/membership/scientific-working-groups/cancer-evolution-working-group/cewg-seminar-series/ | title=Cancer Evolution Seminar Series }}

Marshall is a faculty member at the 1st International Conference on Polyploid Giant Cancer Cells at the University of Texas, February 2024.{{cite web | url=https://mdanderson.cloud-cme.com/course/courseoverview?P=5&EID=32342 | title=1st International Conference on Polyploid Giant Cancer Cells: Biology and Clinical Applications - MDA - Continuing Education (CE) }}

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