Personetics Technologies
{{Short description|Israeli fintech firm}}
{{Infobox company
| name = Personetics Technologies
| type = Private
| industry = FinTech
| founded = 2011
| hq_location_city = New York
| area_served = Worldwide
| founders = David Sosna
David Govrin
| website = [https://personetics.com/ personetics.com]
}}
Personetics Technologies is a financial technology (fintech) software company headquartered in New York The company's product uses artificial intelligence to analyze bank's customer transaction data in real-time and use this analysis to deliver financial management information.{{cite web |last1=Cocheo |first1=Steve |title=Applying human intelligence to AI - |date=16 October 2017 |url=http://www.bankingexchange.com/news-feed/item/7104-applying-human-intelligence-to-ai |publisher=Banking Exchange |accessdate=16 January 2019 |language=en-gb}}{{cite news |last1=Toplin |first1=Jaime |title=AI and security were among the top trends discussed at Money20/20 |url=https://www.businessinsider.com/ai-and-security-were-among-the-top-trends-discussed-at-money2020-2017-11?IR=T |accessdate=16 January 2019 |publisher=Business Insider}}{{cite news |title=You Need a Better Bank Right Now |url=http://time.com/money/collection-post/4082359/you-need-a-better-bank-2015/ |archive-url=https://web.archive.org/web/20170204020507/http://time.com/money/collection-post/4082359/you-need-a-better-bank-2015/ |url-status=dead |archive-date=February 4, 2017 |accessdate=16 January 2019 |publisher=Money}} {{cite web |last1=Penn |first1=David |title=Personetics Scores Minority Stake Investment from United Overseas Bank |url=https://finovate.com/personetics-scores-minority-stake-investment-from-united-overseas-bank/ |publisher=Finovate |accessdate=16 January 2019 |date=23 July 2018}}
History
Personetics was founded in 2011 by David Sosna and David Govrin.{{cite web |title=Company Overview of Personetics Technologies Ltd. |url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=427030 |publisher=Bloomberg Businessweek |accessdate=16 January 2019}} It offers services to big banks aiming to modernize their services, particularly in developing on-demand services.{{Cite web |title=Israeli fintech Personetics raises $85M for tools to help incumbents personalize banking services to compete with neobanks |url=https://social.techcrunch.com/2022/01/19/israeli-fintech-personetics-raises-85m-for-tools-to-help-incumbents-personalize-banking-services-to-compete-with-neobanks/ |access-date=2022-06-09 |website=TechCrunch |language=en-US}} The company's AI-based engagement platform provides data-drive personalization, customer management, and money managements to these global financial institutions that are facing increasing competitions from neobanks, or online-only direct banks.{{Cite web |last=Knowles |first=Catherine |date=January 21, 2022 |title=Personetics raises $85M, expands operations in Australia |url=https://itbrief.com.au/story/personetics-raises-85m-expands-operations-in-australia |access-date=2022-06-09 |website=IT Brief Australia |language=en}} It effectively operates through Consumer Data Right (CDR), an element in open banking that empowers consumers to get their banks share their personal data with fintechs.{{Cite web |date=2022-03-08 |title=How the consumer data right and fintechs can help you reduce your fuel bill |url=https://ia.acs.org.au/article/2022/the-fintechs-telling-you-the-best-day-to-fill-up.html |access-date=2022-06-09 |website=Startup Daily |language=en-US}}
In 2021, the company secured an $85-million funding, raising its valuation to more than $160 million.