Persuader (band)

Persuader was formed in August 1997 by friends Pekka Kiviaho and David (full name unknown).[http://www.metal-rules.com/VOLI/Persuader-interview.htm "Persuader – Biography"] {{Webarchive|url=https://web.archive.org/web/20160304064205/http://www.metal-rules.com/VOLI/Persuader-interview.htm |date=4 March 2016 }}. Metal-Rules.com. Retrieved 23 November 2013. Jens Carlsson and Efraim Juntunen joined shortly thereafter. Fredrik Hedström was eventually recruited on bass, who had played with Pekka in a band named Shallow. In January 1998, David left the band due to musical differences. In November 1998, the band released a demo titled Visions and Dreams, which was recorded at Garageland Studios. The band was signed to Loud 'n' Proud (LNP) records, a Swedish metal label.

The band's debut studio album, The Hunter, was released on 16 July 2000.

The band's label, Loud 'n' Proud, went out of business leaving them without proper label support. In early 2001, guitarist Pekka Kiviaho left the band and they broke up for brief period of time. According to Jens, the band "needed a pause to find a new guitarist and a new label" and "would never cancel Persuader."[http://www.metalreviews.com/interviews/interviews.php?id=83 "Persuader Jens Carlsson Interview"]. MetalReviews. 11 January 2005. Retrieved 24 November 2013. The band reformed in the spring/summer of 2001 with the addition of new guitarist Emil Norberg, who attended the same school as Jens.

The band started working on their next studio album, and submitted a demo of their unsigned music to Noise Record's Young Metal Gods contest.[http://www.metalasylum.net/reviews/2004/mr0427.php "Young Metal Gods Winners"]. MetalAsylum.net. Retrieved 23 November 2013. They won, and released Evolution Purgatory through Noise Records on 2 February 2004. After the release of the album, Jens and Emil became involved with Savage Circus, releasing their debut album Dreamland Manor in 2005. Jens also became involved with New Jersey–based Dark Empire, after being asked by Matt Moliti to contribute vocals to their 2006 debut Distant Tides.[http://www.metal-rules.com/metalnews/2006/04/25/dark-empire-guitarist-matt-moliti/ "Dark Empire – Guitarist Matt Moliti"]. Metal-Rules.com. 25 Apr 2006. Retrieved 24 November 2013.

The band released their third studio album, When Eden Burns, on 15 May 2006.[http://www.blabbermouth.net/news/persuader-when-eden-burns-e-player-available/ "Persuader: 'When Eden Burns' E-Player Available"]. Blabbermouth.net. 5 December 2006. Retrieved 24 November 2013.

Persuader had been at work on their next studio album for several years since the release of When Eden Burns. The album experienced multiple delays due to various reasons. In addition, band members have contributed to their side projects during this time including, in 2008, Dark Empire's Humanity Dethroned and, in 2009, Savage Circus's Of Doom and Death.

In updates, the band humorously refers to their recording location as Studio Värdelös.[http://persuaderstudio.blogspot.com/2009/09/ok-so-story-begins.html "Ok, so the story begins..."]. Persuader Studio Diary, Blogspot. 18 Sep 2009. Retrieved 23 November 2013. The Swedish word värdelös translates to "useless" in English. On 12 December 2010, the band revealed the tentative title of the album as The Fiction Maze.[https://www.facebook.com/permalink.php?story_fbid=170347789672430&id=50270729045 "Persuader Reveals Tentative New Album Title"]. Facebook. 12 December 2010. Retrieved 23 November 2013. Throughout 2011–2013, the band issued intermittent updates on the progress of the album. On 11 September 2013, the band announced they had signed with Inner Wound Recordings.[http://www.blabbermouth.net/news/persuader-signs-with-inner-wound-recordings/ "Persuader Signs With Inner Wound Recordings"]. Blabbermouth.net. 9 November 2013. Retrieved 23 November 2013.

The Fiction Maze was released late December in Japan and early January in North America and Europe.[http://www.blabbermouth.net/news/persuader-to-release-the-fiction-maze-in-january/ "Persuader To Release 'The Fiction Maze' In January"]. Blabbermouth.net. 20 Nov 2013. Retrieved 22 November 2013.

On 26 October 2016, rhythm guitarist Daniel Sundbom left the band and Fredrik Mannberg took his place; on 2 February 2019 bassist Fredrik Hedström left the band.

In October 2020, the band released a new single, their first in six years, from the upcoming album Necromancy, which was released on 4 December 2020. Guitarist Emil Norberg also commented, "This release will mark the beginning of a new chapter for us and we look forward to working together for many more albums in the future,"{{cite news|title=PERSUADER ANNOUNCE NEW ALBUM "NECROMANCY" DUE DECEMBER 4, 2020 'THE CURSE UNBOUND' SINGLE + VIDEO OUT NOW|url=https://www.metal-rules.com/2020/10/04/persuader-announce-new-album-necromancy-due-december-4-2020-the-curse-unbound-single-video-out-now/|website=Metal-rules.com|accessdate=14 October 2020}}

On 17 January 2021, rhythm guitarist Fredrik Mannberg left the band and they welcome new bassist Alex Friberg.

In March 2022, the band released a statement indicating a temporary hiatus citing a lack of passion to record a follow-up to 2020's Necromancy, stating "We will surely all remain in the metal scene in one way or another".{{cite news|title=Persuader – Going On Indefinite Hitaus|url=https://metalstorm.net/events/news_comments.php?news_id=45543}}

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;Current members

• Jens Carlsson – vocals (since 1997), rhythm guitar (1997–2006)
• Emil Norberg – lead guitar (since 2001), rhythm guitar (2021-present), bass (2019–2021)
• Alex Friberg – bass (since 2021)
• Efraim Juntunen – drums (since 1997)

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;Former members

• Pekka Kiviaho – lead guitar (1997–2001)
• Daniel Sundbom – rhythm guitar (2006–2016)
• Fredrik Mannberg – rhythm guitar (2016–2021)
• Fredrik Hedström – bass (1997–2019)

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• The Hunter (2000)
• Evolution Purgatory (2004)
• When Eden Burns (2006)
• The Fiction Maze (2014)
• Necromancy (2020)

{{Reflist}}

• {{webarchive |url=https://web.archive.org/web/20160605064907/http://www.persuader.nu |title=Official website|date=5 June 2016}}
• [https://www.facebook.com/pages/Persuader/50270729045 Persuader Facebook]
• {{allmusic}}

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Category:Musical groups established in 1997

Category:Swedish power metal musical groups

Category:Swedish heavy metal musical groups

Category:Noise Records artists

Category:Musical groups from Umeå