Peter Musñgi

{{short description|Filipino voice over artist, radio DJ, and executive}}

{{Infobox presenter

| name = Peter Musñgi

| image =

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| birth_name = Peter A. Musñgi

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| alma_mater =University of the East
Ateneo de Manila University

| show = N/A (Station ID)

| station = Intercontinental Broadcasting Corporation
Banahaw Broadcasting Corporation
ABS-CBN
Kapamilya Channel
Kapamilya Online Live
DZMM

| agent = ABS-CBN Corporation (1972; 1987–present)
Intercontinental Broadcasting Corporation (early 1980s–1987)
Banahaw Broadcasting Corporation (1984–1986)

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| country = Philippines

| occupation ={{Hlist|Media Executive|Voice Actor|Announcer|Radio DJ|News Anchor}}

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| children = 3

| memorials =

| years_active = 1972–present

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}}

Peter A. Musñgi ({{IPA|tl|ˈmusŋi}}),{{cite web|title=Peter A. Musñgi Executive Profile & Biography|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=8597324&privcapId=878662&previousCapId=878662&previousTitle=ABS-CBN%2520CORP|archive-url=https://web.archive.org/web/20180308044356/https://www.bloomberg.com/research/stocks/private/person.asp?personId=8597324&privcapId=878662&previousCapId=878662&previousTitle=ABS-CBN%2520CORP|website=Bloomberg|accessdate=9 October 2020|archive-date=8 March 2018}} also known as Peter Rabbit,{{cite news|last1=Navasero|first1=Mandy|title=Sought-after speaker|url=http://entertainment.inquirer.net/157770/sought-after-speaker|accessdate=5 June 2017|publisher=Philippine Daily Inquirer|date=6 November 2014}} is a Filipino media executive, voice over artist, radio DJ and news anchor, best known as the main voice-over artist or announcer of the Philippine media conglomerate ABS-CBN Corporation, most notably being the voice-over or announcer of ABS-CBN (1987–2020), Kapamilya Channel and Kapamilya Online Live (2020–present) and Star Cinema film trailers, and as narrator of the network's shows and their associated teasers and trailers. Since the launch of A2Z on October 10, 2020, Musñgi is the conglomerate's and network's primary voiceover or announcer, with Lloyd Oliver Corpuz of A2Z being the secondary. Before rejoining ABS-CBN on March 1, 1987, Musñgi was also the voiceover of Intercontinental Broadcasting Corporation (IBC) from early 1980s to February 1987 and Banahaw Broadcasting Corporation (BBC) from 1984 to its closure on September 7, 1986.

Early life and education

Musñgi was born to Dominador Musñgi, a manager at the Rice and Corn Administration and a part-time bet-taker (kristo) at a cockfighting arena in Santiago, Isabela, from whom he inherited his trademark voice.

Musñgi finished his last two years of high school at La Salette Seminary in Santiago.{{cite news |title='The voice of ABS-CBN' recalls the first time he saw the station shut down |url=https://news.abs-cbn.com/ancx/culture/spotlight/05/11/20/the-voice-of-abs-cbn-recalls-the-first-time-he-saw-the-station-shut-down |access-date=9 July 2021 |work=ANCX |publisher=ABS-CBN |date=11 May 2020}} Musñgi graduated from the University of the East with a degree in business administration, major in accounting, in 1972.{{cite news|title=UE Alumnus and 'Voice of ABS-CBN' is Yearend Commencement Rites Speaker|url=https://www.ue.edu.ph/news/?p=2812|accessdate=5 June 2017|work=UE News|publisher=University of the East|date=17 April 2012}} A year later, he passed the CPA Board Exam. At the Ateneo de Manila University, he earned his Master of Business Administration degree.

Career

As a high school student, Musñgi served as a DJ for a local pop radio station where a relative was the manager. Following his stint as a radio personality, he was tapped to provide voice as announcer in commercials and film trailers.{{cite news|title=How Peter Musngi became the 'voice' of ABS-CBN|url=http://news.abs-cbn.com/lifestyle/02/06/16/how-peter-musngi-became-the-voice-of-abs-cbn|accessdate=5 June 2017|work=ABS-CBN News|date=7 February 2016|language=English, Filipino}}

He became known to the wider public when he accidentally sang the nursery rhyme, "Little Peter Rabbit" over the radio which caught the attention of actress and radio personality, Helen Vela. This performance led to Musñgi being dubbed as “Peter Rabbit”.

Musñgi first joined ABS-CBN Corporation in 1972, as an announcer for the media conglomerate's radio station 101.9 DZMM FM, learning how to play a prepared and approved list of songs as well as doing time check and voiceovers for the station ID. He was one of many unemployed after ABS-CBN was shut down following the declaration of Martial Law by President Ferdinand Marcos on September 23, 1972. He later worked for various other AM radio stations.

From 1984 until its closure on September 7, 1986, Musñgi became the voiceover of Banahaw Broadcasting Corporation (BBC). He was also the voiceover of Intercontinental Broadcasting Corporation (IBC) from early 1980s to February 1987. Six months after ABS-CBN's reopening in September 1986, Musñgi returned to ABS-CBN on March 1, 1987 where he then became its main voiceover since then replacing George Boone Mercado who was the conglomerate's and network's voiceover when ABS-CBN reopened on September 14, 1986 until the launch of Star Network branding in March 1987, notably being the voiceover or announcer of the television channel of the same name, its successor Kapamilya Channel, and Kapamilya Online Live.

From 1988 to 1994, he was also station manager of DZMM and DWRR. He is a key person in ABS-CBN's Manila Radio Division and ABS-CBN Sports.

Musñgi was the voiceover for various commercials, such as Zest-O - Way To Go Zest-O and Classic Casino Filipino of Philippine Amusement and Gaming Corporation (PAGCOR) TVCs.

With the launch of A2Z on October 10, 2020, Musñgi is the media conglomerate's and network's primary voiceover or announcer, with Lloyd Oliver Corpuz of A2Z being the secondary.

Style

In his childhood, Musñgi had already developed an interest in creating his own voice. He said that in his home province, there were no television yet and he would often listen to the radio. Musñgi said that he initially imitated the voices he heard on the radio before developing his own voice-over style. He also read newspapers aloud as part of honing his voice. He has once cited Joonee Gamboa as one of his inspirations in developing his own style.