Phalaphala FM

{{Infobox radio station

| name = Phalaphala FM

| logo = Phalaphala_FM_Logo.jpg

| logo_size = 250px

| city = Polokwane

| area = Limpopo

| branding =

| frequency = See table

| translator =

| repeater =

| airdate = 2 February 1965

| format = Middle of the Road (MOR)

| power =

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| affiliations =

| owner = SABC

| licensee =

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| website = [http://www.phalaphalafm.co.za www.phalaphalafm.co.za]

}}

Phalaphala FM is a South African radio station operating through SABC, South Africa's government owned national broadcaster. Phalaphala FM broadcasts in the Venda language and can be received mainly in Gauteng and Limpopo provinces. The station's Music format is Middle of the Road Format (MOR) with Mid Tempo Bit.

History

Phalaphala FM was born on 2 February 1965 and came into being after a merge between Radio Venda and Radio Thohoyandou in 1998. The two radio stations of different backgrounds with the one being Venda Bantustan origin and the other being a SABC public broadcaster. Radio Thohoyandou had a commercial wing which did broadcast in English and did not have the same license conditions as Radio Venda. The station broadcasts live from Polokwane or Thohoyandou SABC studios . its historical Djs Line up includes the legendary Mpho Nefale, Mbalavhali D, Terry 'Big Dude" Mudau, Dj Lagugga & Many More. It is also known for hosting the biggest music festival called Phalaphala Fm Royal Heritage Festival in Limpopo and throughout South Africa. The station broadcasts out of Limpopo in Tshivenda.

Coverage and frequencies

class="wikitable sortable" style="text-align:center; width:400px; height:200px;" \|+Coverage Areas & Frequencies[http://www.sabc.co.za/wps/portal/phalaphalafm/pages/aboutus Phalaphala FM Website (About)] ! Area ! Freq. MHz
Pretoria	100.1
Johannesburg	107.8
Potgietersrus	103.1
Tzaneen	99.1
Louis Trichardt	90.7
Punda Maria	87.9
Sibasa	106.9
Gaba	88.2
Molema	93.0
Malamba	99.5
Mpzema	101.6
Mavhunga	104.7
Dzamba	93.3
Tshamavudzi	100.5
Thohoyandou	106.9 9
Musina	90.7

Broadcast time

24/7{{cite book|title=The Annual Guide to Radio in South Africa (AdVantage 2012)|year=2012|publisher=Media 24|url=http://www.advantagemagazine.co.za}}

Target audience

Ages 16 – 24 (43%)
Ages 25 – 34 (20%)
Ages 35 – 49 (21%)
Female (51%)
Male (49%)
LSM 1-4 (46.6%)
LSM 5-6 (42.9%)
LSM 7-10 (10.5%)

Listenership figures

class="wikitable sortable" style="text-align:center; width:500px; height:200px;" \|+Estimated Listenership[//www.saarf.co.za/rams-presentations SAARF RAMS (Presentations)] ! ! 7 Day ! Ave. Mon-Fri
scope="row"\| May 2013 \| 739 000 \| 447 000
scope="row"\| Feb 2013 \| 1 024 000 \| 579 000
scope="row"\| Dec 2012 \| 1 007 000 \| 570 000
scope="row"\| Oct 2012 \| 969 000 \| 543 000
scope="row"\| Aug 2012 \| 1 021 000 \| 575 000
scope="row"\| Jun 2012 \| 1 031 000 \| 599 000

class="wikitable sortable" style="text-align:center; width:500px; height:200px;"

|+Estimated Listenership[//www.saarf.co.za/rams-presentations SAARF RAMS (Presentations)]

! 7 Day

! Ave. Mon-Fri

scope="row"| May 2013

| 739 000

| 447 000

scope="row"| Feb 2013

| 1 024 000

| 579 000

scope="row"| Dec 2012

| 1 007 000

| 570 000

scope="row"| Oct 2012

| 969 000

| 543 000

scope="row"| Aug 2012

| 1 021 000

| 575 000

scope="row"| Jun 2012

| 1 031 000

| 599 000

References

External links

[http://www.phalaphalafm.co.za Phalaphala FM Website]
[http://onlineradiobox.com/za/phalaphalafm/ Phalaphala FM Stream]
[//www.saarf.co.za SAARF Website]
[//www.sentech.co.za Sentech Website]

Category:Radio stations in South Africa

Category:Mass media in Limpopo