PhotoSì
{{Short description|Italian company}}
{{Infobox company
| name = PhotoSì SpA
| type = Joint stock company
| industry = Photographic printing
| founded = 1973
| founder = Basilio Mainetti
| hq_location = Riccione
| hq_location_country = Italy
| key_people = {{Unbulleted list|Andrea Mainetti (CEO)|Alberto Cofrancesco (COO)|Catia Bronzetti (CFO)|Walter Montanari (COO)}}
| revenue = €37 million (2021)
| net_income = €719 thousand
| num_employees = 170
| website = {{URL|photosi.com}}
}}
PhotoSì SpA is an Italian company based in Riccione, province of Rimini, specialising in photographic printing.{{Cite web |last= |date=12 September 2016 |title=PhotoSì, 2015 chiuso con 23,9 milioni di fatturato. Al via campagna di comunicazione |trans-title=PhotoSì: 2015 closed with 23.9 million in turnover. Communication campaign underway. |url=https://www.newsrimini.it/2016/09/photosi-2015-chiuso-con-239-milioni-di-fatturato-al-via-campagna-di-comunicazione/ |access-date=13 April 2023 |website=newsrimini.it |language=it}}
Founded in 1973 as Suprem SRL,{{Cite book |last=Speziali |first=Andrea |url= |title=Mario Mirko Vucetich (1898-1975): Architettura, scultura, pittura, disegno |publisher=Silvana editoriale |isbn=978-88-366-4682-1 |language=it}} the business was renamed PhotoSì SpA in 2006. It has more than 7,000 outlets across Italy,{{Cite web |title=Arredare con le fotografie |url=https://design.repubblica.it/2017/02/28/arredare-con-le-fotografie/ |access-date=2023-04-13 |website=Casa & Design |language=it-IT}} and serves more than three million customers in Europe. PhotoSì delivers personalised products such as photobooks, calendars, and gadgets, as well as home décor products such as canvases, panels, and other wall prints.{{Cite news |date=2020-11-04 |title=The Best Online Photo Printing Service |language=en-US |work=The New York Times |url=https://www.nytimes.com/wirecutter/reviews/best-online-photo-printing/ |access-date=2023-04-13 |issn=0362-4331}}
PhotoSì products are available in major Italian retailers, including Conad, Coop, Unieuro, Despar, Esselunga, and Carrefour. The company's partners include Vodafone, Fastweb, Enel, Pampers, Sephora, Narciso Rodriguez, Nivea, Nexi, Bauli, and Nestlé.{{Cite web |title=Brand Experience, la nuova frontiera del co-marketing firmata PhotoSì {{!}} Engage |url=https://www.engage.it/brand-e-aziende/brand-experience-la-nuova-frontiera-del-co-marketing-firmata-photosi.aspx |access-date=2023-04-13 |website=www.engage.it |language=it}}
History
In 1973, Basilio Mainetti founded Suprem SRL, a B2B 24/7 analogue printing lab in Riccione catering for professional photographers who photographed summer tourists along the Romagna Riviera.{{Cite book |last=Cavalli |first=Mauro |url= |title=Via Ceccarini Riccione: Dai primi del Novecento agli anni Quaranta |date=1998 |publisher=Silver Books Edizioni |language=it}} The 1980s-90s were the boom years for analogue photography. The company expanded domestically, opening plants in Mestre, near Venice, and Guidonia Montecelio, near Rome.{{Cite book |last=Belli |first=Gemma |url= |title=La città, il viaggio, il turismo: Percezione, produzione e trasformazione |last2=Capano |first2=Francesca |last3=Pascariello |first3=Maria Ines |date=2018-11-06 |publisher=FedOA - Federico II University Press |isbn=978-88-99930-02-8 |language=it}}{{Cite journal |last=di Laurea |first=Tesi |date= |title=La fotografia digitale: memoria e condivisione, un rapporto che cambia |url= |journal=Anno Accademico |issue=2015/2016 |pages= |doi= |issn= |via=Corso di Laurea magistrale (ordinamento ex D.M. 270/2004) in Economia e Gestione delle Arti e delle Attività Culturali}}
In 2006, the company was rebranded as PhotoSì SpA with the current corporate structure. It began its conversion from analogue to digital printing.{{Cite web |last=Cesare |first=Francesca De |date=2020-11-25 |title=App Review: PhotoSì - Stampa le tue emozioni! |url=https://mobile-marketing.it/app-review-photosi-stampa-le-tue-emozioni |access-date=2023-04-13 |website=Mobile Marketing Italia |language=en-US}}
In 2007, the Album Epoca brand was trademarked by the company. It offers products and technologies designed for wedding photographers. The brand's main markets are Italy, the United States, Canada and Spain.{{Cite web |title=Stampa con noi il tuo fotoalbum {{!}} BeRaw Photography |url=https://www.berawstudio.com/fotoalbum.html |access-date=2023-04-13 |website=www.berawstudio.com}}{{Cite web |title=Album matrimonio: rendilo unico e speciale - Art Foto |url=https://www.artfotoweb.com/album-matrimonio-rendilo-unico-e-speciale/ |access-date=2023-04-13 |website=Art Foto - Un amore di reportage |language=it-IT}}
PhotoSì's website launched in 2009. Three years later, its app was launched on Android and iOS in five languages.{{Cite web |last=TG24 |first=Sky |title=5 app per ordinare la stampa di foto dallo smartphone |url=https://tg24.sky.it/tecnologia/2019/04/12/ios-android-app-stampa-foto-online |access-date=2023-04-13 |website=tg24.sky.it |language=it}}{{Cite web |last=AppsFlyer |title=PhotoSi: From mobile traffic to profitable app installs |url=https://www.appsflyer.com/customers/photosi/ |access-date=2023-04-13 |website=AppsFlyer |language=en-US}}{{Cite web |last=Italia |first=Mobile Marketing |date=2019-11-25 |title=Startup nel mobile: PhotoSì |url=https://mobile-marketing.it/startup-nel-mobile-photosi |access-date=2023-04-13 |website=Mobile Marketing Italia |language=en-US}}{{Cite web |last=digital |date=2019-03-21 |title=Trends case history: copywriting and graphic design for PhotoSì. |url=https://www.menabo.com/en/photosi/ |access-date=2023-04-13 |website=Menabò Group |language=en-US}}