Player's Navy Cut
{{Short description|Cigarette brand}}
{{Cleanup|date=April 2022|reason=The article contains promotional language and biased content that needs to be addressed to adhere to Wikipedia's neutrality standards.}}
{{Infobox brand
| name = Player's Navy Cut
| logo = 180px
| type = Cigarette
| producedby = Imperial Brands
| introduced = 1883
| discontinued = 2015 (UK)
| footnotes = Carcinogenicity: IARC group 1
}}
Navy Cut Tobacco was a brand of cigarettes originally manufactured by Imperial Brands (formerly John Player & Sons) in Nottingham, England. Named "Player's Navy Cut," the brand gained popularity in Britain, Germany, and British Ceylon (present-day Sri Lanka) during the late 19th and early 20th centuries, later expanding to the United States.{{cite book|last=Cox|first=Howard|title=The Global Cigarette: Origin and Evolution of British American Tobacco, 1880-1945|url=https://books.google.com/books?id=ciE52XzUgJ8C&pg=PA304|accessdate=21 February 2013|year=2000|publisher=Oxford University Press|isbn=978-0-19-829221-0|page=304}} The brand's packaging featured a distinctive logo of a sailor in a 'Navy Cut' cap.{{cite book|last=Tinkler|first=Penny|title=Smoke Signals: Women, Smoking and Visual Culture in Britain|url=https://books.google.com/books?id=mjM6a5J2h9gC&pg=PA106|accessdate=21 February 2013|date=28 November 2006|publisher=Berg|isbn=978-1-84520-267-5|page=106}}
The term "Navy Cut" reportedly originated from sailors' practice of binding tobacco leaves with string or twine, allowing the tobacco to mature under pressure, and then slicing off a "cut" for use.{{cite journal|title=Advert|journal=Scientific American|date=February 1964|page=315|url=https://books.google.com/books?id=rputzWdn-awC&q=Player%27s+Navy+Cut&pg=PA315|accessdate=21 February 2013}} The product was also available in pipe tobacco form.
Packaging
The cigarettes were initially available in tins, later transitioning to cardboard containers resembling classic matchboxes and eventually adopting the flip-top design common among cigarette brands in the 1950s.{{cite book |last=Rickards |first=Maurice |url=https://books.google.com/books?isbn=0415926483 |title=The encyclopedia of ephemera : a guide to the fragmentary documents of everyday life for the collector, curator, and historian |last2=Twyman |first2=Michael |publisher=Routledge |year=2000 |isbn=0415926483 |edition=[Corr. ed.]. |location=New York |page=97}}
Marketing
The brand's imagery, featuring a sailor known as "Hero," evolved over time but retained its appeal to consumers. Advertising campaigns emphasized the product's quality and universal appeal. Player's Medium Navy Cut became the most popular variant, especially in the South of England and among the middle class.{{cite book|last=Tinkler|first=Penny|title=Smoke signals : women, smoking and visual culture in Britain|year=2006|publisher=Berg|location=Oxford|isbn=1845202678|url=https://books.google.com/books?isbn=1845202678|edition=English}} Despite its popularity, the brand was discontinued in the UK by the end of 2015.{{Cite web |date=2020-09-26 |title=Player’s Navy Cut Flake, “The best there is.” {{!}} Dutch Pipe Smoker |url=https://dutchpipesmoker.com/2020/09/26/players-navy-cut-flake-the-best-there-is/ |access-date=2024-04-19 |language=en-US}}
See also
{{Portal|Military history of Australia}}
References
{{reflist}}
External links
{{Commons category|Player's - Navy Cut (cigarettes)}}
- [http://www.imperialbrandsplc.com/index.html Imperial Brands website]
{{Smoking nav}}