Playfish#Restaurant City

Who has the Biggest Brain? was the company's first release.{{Cite web|url=https://venturebeat.com/2008/10/28/playfish-raises-17-million-for-facebook-games/|title=Playfish raises $17 million for Facebook games|date=2008-10-28|website=VentureBeat|language=en-US|access-date=2020-04-30}} It was one of the first Facebook games to attract millions of daily players,{{Cite web|url=https://www.gamespot.com/articles/playfish-gets-its-hooks-into-social-gaming/1100-6228670/|title=Playfish gets its hooks into social gaming|website=GameSpot|language=en-US|access-date=2020-04-30}} and allowed the company to raise the funding necessary to produce other games. The company made money by selling virtual goods inside its games.{{cite news|url=https://blogs.forbes.com/velocity/2010/02/23/eas-playfish-big-real-world-sales-in-virtual-goods-game/|title=EA's Playfish: Big Real-World Sales In Virtual Goods Game|work=Forbes | first=Oliver|last=Chiang|date=23 February 2010}}

On Monday, 9 November 2009, Electronic Arts announced their acquisition of Playfish for $400 million. The acquisition was initially for $275 million cash and $25 million in equity—with a further $100 million in performance-based bonuses available if the company hits targets set by EA executives.{{cite news|url=https://www.theguardian.com/technology/2009/nov/09/playfish-ea|title=Playfish sells to Electronic Arts in deal worth up to $400m|newspaper=The Guardian | location=London|first=Bobbie|last=Johnson|date=9 November 2009}}{{cite news|url=https://www.wsj.com/articles/SB10001424052748704402404574525473636440080|title=EA to Acquire Playfish for $275 Million|newspaper=The Wall Street Journal}} As of February 2013, all four of the original founders have left the company, with Lababidi and Shammas setting up educational developer Mindshapes,{{cite news|url=https://www.theguardian.com/technology/appsblog/2011/mar/16/mindshapes-apps-toddlers|title=Mindshapes wants to up the quality of apps for toddlers|author=Stuart Dredge|newspaper=The Guardian|location=London|date=16 March 2011}}{{cite news|url=https://blogs.wsj.com/tech-europe/2012/05/31/mindshapes-gets-4million-to-develop-learning-games/|title=Mindshapes gets $4 Million to Develop Learning Games|author=Nick Clayton|newspaper=The Wall Street Journal|date=31 May 2012}} and Segerstråle returning to the world of startups.{{cite web|url=https://techcrunch.com/2013/02/26/segerstrale-ea/|title=EA's Digital EVP, Playfish Co-Founder Kristian Segerstrale Departs|author=Kim-Mae Cutler|date=27 February 2013 |publisher=TechCrunch|access-date=2016-01-30}}

On 14 June 2013, all of the Playfish-developed games had been retired while Madden NFL 13 Social was retired on 2 September 2013, and can no longer be played on Facebook. The last three games to be retired (Pet Society, The Sims Social, and SimCity Social) were retired on 17 June 2013.{{citation needed|date=January 2016}}

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In Restaurant City, players own a restaurant in a set environment. The goal is to run an exceedingly popular restaurant and increase in restaurant level and dish quality. A restaurant needs at least two employees to function; a chef and a waiter. Through popularity, a restaurant can attract more customers. As a restaurant attracts more customers, it needs more employees. A restaurant gains the ability to hire more employees as it rises in level. The restaurant also grows in size as it gains levels, and can serve drinks and grow certain ingredients in a garden.

At its peak, Restaurant City had more than 18 million monthly active users. This number dropped to 1.8 million by 2012, and the game was retired on 29 June 2012.{{Cite web |last=Squires |first=Jim |date=2012-05-01 |title=The Last Supper: Restaurant City closing its doors on June 29th |url=https://www.gamezebo.com/news/the-last-supper-restaurant-city-closing-its-doors-on-june-29th/ |access-date=2022-08-29 |website=Gamezebo |language=en-GB}} During the 13th Annual Interactive Achievement Awards, the Academy of Interactive Arts & Sciences nominated Restaurant City for "Social Networking Game of the Year".{{cite web |url=https://www.interactive.org/awards/award_category_details.asp?idAward=2010&idGameAwardType=141 |title=2010 Awards Category Details Social Networking Game of the Year |publisher=Academy of Interactive Arts & Sciences |website=interactive.org |access-date=20 November 2023}}

{{Main|Pet Society}}

In Pet Society, players own virtual pets in a "neighborhood." Players can dress up their pets, decorate their homes, go fishing, cook dishes, and dig for treasures. Gaining "paw points" allows players to eventually level up to Level 100. Players can also send gifts and do a crafting challenge to make an item. It was announced on 15 April 2013, that the game would be retired on 14 June 2013, however it was retired on 17 June 2013, instead.

Madden NFL Superstars is a spin-off of the popular Madden NFL American football video game series. Players create a team out of current real-life NFL players and compete in 3 different types of games: league games against computer generated teams, scrimmage games against friends, and scrimmage games against real NFL teams. As players progress they collect coins to purchase upgrades to their stadiums, collect fans, hire NFL coaches, and purchase tiered rating level card packs of NFL players to add to their rosters. It was retired on 14 May 2013, while replaced with Madden NFL 13 Social, which retired on 2 September 2013.

{{Main|The Sims Social}}

The Sims Social is a Facebook addition to The Sims franchise. This game took place in a fictional town called Littlehaven. In The Sims Social, players create their own Sim, or character, which they can customize. They can then interact with the Sims of their friends, decorate their home, advance their Sim in their dream job and develop romantic relationships. The game often taking some inspirations based on famous public figures such as Lady Gaga and Elvis Presley. Unlike other The Sims games, only one NPC was introduced and can interact with player's Sim, Bella Goth.{{fact|date=March 2025}}

On 9 February 2012, The Sims Social won the Social Networking Game of the Year award at the 15th Annual Interactive Achievement Awards and 15 February 2012, the game was nominated for best online browser game by the British Academy Video Game Awards - a subsidiary of the British Academy of Film and Television Arts. It was announced on 15 April 2013, that the game would be retired on 14 June 2013, however it was retired on 17 June 2013, instead.{{fact|date=March 2025}}

{{Main|SimCity Social}}

SimCity Social is a city building game which allows the player to build city. This is the Facebook game version of the SimCity franchise. It was announced on 15 April 2013, that the game would be retired on 14 June 2013, however it was retired on 17 June 2013 instead.{{fact|date=March 2025}}

Players were eligible to buy "Playfish Cards" at Walmart, Walgreens, and Toys "R" Us stores. Once redeemed on the Playfish website, players earn "Playfish Cash" (PFC) to spend on virtual goods in games.{{citation needed|date=January 2016}}

Prior 19 April 2011, all active Playfish games used a uniform premium currency called "Playfish Cash", and among players it was often called PFC. Playfish Cash could be used for all Playfish games in one. Later, the premium currency was changed into individual cash types for each game.{{cite web|url=http://forum.playfish.com/showthread.php?t=2355932 |access-date=19 April 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110427082927/http://forum.playfish.com/showthread.php?t=2355932 |archive-date=27 April 2011 |title=FAQs - Game-Specific Currency}}

In August 2011, Playfish was confirmed as the official shirt sponsor of the newly formed, supporter owned English football club AFC Rushden & Diamonds.{{cite web|url=http://www.afcdiamonds.com/club-sponsors |title=Club Sponsors |website=Afcdiamonds.com |access-date=2016-01-30}}

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{{Portal|Companies}}

• [https://web.archive.org/web/20090425202623/http://www.playfish.com/ Official Playfish website]
• [http://forum.playfish.com/index.php Playfish forum]

{{Electronic Arts}}

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