Playlist Studio

The second Playlist Studio's logo was introduced in August 2020 to lead a fun and playful pop culture by creating content that empathizes and move people and the world.{{cite web|url=http://en.playliststudio.kr/cibi/|title=Playlist Studio}}

File:Playlist original logo.png

In January 2017, Playlist was established for Snow app promotion by a joint investment from Snow Corp. and Line Webtoon, which are subsidiaries of Naver Corporation and is led by CEO Park Tae-won who has worked for Google Korea and Google Japan.{{cite web|url=http://www.newstomato.com/ReadNews.aspx?no=850096|script-title=ko:카카오·네이버 '현실공감' 콘텐츠, 2030세대 사로잡아|trans-title=Kakao and Naver's 'Reality Empathy' content captivates the 2030 generation|date=October 5, 2018|language=ko|work=Newstomato|last=Kim|first=Dong-hyun|access-date=August 3, 2021}}{{cite web|url=https://www.ajunews.com/view/20190611103530680|script-title=ko:[아주초대석] 박태원 플레이리스트 대표, '구글 출신 드라마광'이 웹드라마 신화 이끈다|trans-title=[Very Invited Seat] Playlist CEO Park Tae-won, 'drama geek from Google' leads the web drama myth|date=June 11, 2019|language=ko|work=Aju Economy|last=Jung|first=Doo-ri|access-date=August 3, 2021}}{{cite web|url=http://www.joynews24.com/view/1177959|script-title=ko:[엔터현장을 가다⑥]플레이리스트, 웹드계 천만영화 '에이틴' 만든 신흥강자|trans-title=[Going to the entertainment scene⑥] Playlist, a new strongman who made the 10 million web-based movie 'A-Teen'|date=May 20, 2019|language=ko|work=JoyNews24|last=Kim|first=Yang-soo|access-date=August 11, 2021}} In May of the same year, it decided to separate and build a new company after seeing their first web drama Love Playlist gained huge popularity after word of mouth among college students after it first aired in March 2017.{{cite web|url=http://www.dt.co.kr/contents.html?article_no=2017041402101331043001|script-title=ko:웹 콘텐츠 강화하는 네이버 … 자회사 제작 웹드라마 인기|trans-title=Naver to strengthen web content… Subsidiary-produced web drama popularity|date=April 13, 2017|language=ko|work=Digital Times|last=Jin|first=Hyun-jin|access-date=August 3, 2021}} The drama went on for four seasons and ended with total views for the four seasons exceeded 630 million views.{{cite web|url=https://www.koreatimes.co.kr/www/art/2020/02/688_276085.html|title=Will there be a season five of 'Love Playlist?'|date=September 24, 2019|work=The Korea Times|last=Cho|first=Hae-min|access-date=August 3, 2021}}

Playlist Global (stylized as PlayList Global) is a global service platform promoting through Facebook, Naver TV and YouTube providing subtitle services in 10 countries, including English, Japanese, French, Chinese, and Indonesian.{{cite web|url=https://www.fnnews.com/news/201706121444285727|script-title=ko:네이버, '넷플릭스식' 콘텐츠 차별화 나선다|trans-title=Naver to differentiate 'Netflix-style' content|date=June 14, 2017|language=ko|work=The Financial News|last=Jun Heo|access-date=August 3, 2021}} The production company introduces it as a 'mobile broadcasting station' in the official Facebook account, saying, "I believe that TV will move to mobile, just as PC has moved to mobile."{{cite web|url=https://www.khan.co.kr/culture/tv/article/201708012109005|script-title=ko:‘연·플·리’ 신드롬|trans-title='Yeon-Fly-Lee' Syndrome|date=August 1, 2017|language=ko|work=Kyunghyang Shinmun|last=Kim|first=Hyang-mi|access-date=August 3, 2021}}

In December 2018, Playlist positioning itself as a music video content producer as it established a music channel, Mu:Ply (stylized in all caps).{{cite web|url=https://magazine.hankyung.com/job-joy/article/202002104996b|script-title=ko:[업종 스페셜-웹드라마 제작사] ②‘최초’라는 수식어를 가장 많이 보유한 웹드라마 제작사 ‘플레이리스트’|trans-title=[Industry Special-Web Drama Production Company] ② ‘Playlist’, the web drama production company that has the most modifier ‘first’|date=February 10, 2020|language=ko|work=Job&Joy|last=Kim|first=Ji-min|access-date=August 12, 2021}}

In September 2019, Playlist acquired a 3.63% (172 shares) stake in Sublime Artist Agency for 301 million won on the 20th. The acquisition amount is equivalent to 41.44% of the company's equity capital as of the end of 2018.{{cite web|url=https://www.ajunews.com/view/20190926115311744|script-title=ko:네이버 플레이리스트, 연예기획사 출자해 신인 육성한다|trans-title=Naver Playlist invests in entertainment agencies to foster new talent|date=September 26, 2019|language=ko|work=Aju Economy|last=Lee|first=Bo-mi|access-date=August 3, 2021}}

In October 2019, Playlist had attracted an investment of 5.3 billion won from a Silicon Valley–based venture capital (VC), Altos Ventures.{{cite web|url=https://www.ajunews.com/view/20191025093445092|script-title=ko:플레이리스트, 53억 투자 유치... “킬러 콘텐츠 제작 박차”|trans-title=Playlist attracts investment of 5.3 billion won... “Spurring the production of killer content”|date= October 25, 2019|language=ko|work=Aju Economy|last=Jeong|first=Myung-seop|access-date=August 11, 2021}}

In February 2020, former Studio Dragon chief producer (CP) Yoon Hyun-gi joined Playlist Studio as head PD for its drama division.

In May 2020, Playlist signed a memorandum of understanding (MOU) with LG U+, a South Korean telecommunication company to jointly produce and distribute short-form 5G contents such as web dramas for VR, AR music videos, and 3D PPL by combining LG U+ VR and AR technology with the contents produced by Playlist.{{cite web|url=http://playliststudio.kr/%ed%94%8c%eb%a0%88%ec%9d%b4%eb%a6%ac%ec%8a%a4%ed%8a%b8-lg%ec%9c%a0%ed%94%8c%eb%9f%ac%ec%8a%a4%ec%99%80-5g-%ec%88%8f%ed%8f%bc-%ec%bd%98%ed%85%90%ec%b8%a0-%ea%b3%b5%eb%8f%99-%ec%a0%9c%ec%9e%91/|script-title=ko:플레이리스트, LG유플러스와 5G 숏폼 콘텐츠 공동 제작 나선다!|trans-title=Playlist and LG U+ to produce 5G short-form content jointly!|date=May 28, 2020|work=Playlist|access-date=August 3, 2021 |author1=Manual }}

In August 2020, Playlist underwent its first rebrand and renewed its CI and BI in three years, introducing a new logo, the brand slogan 'Play your story' and brand core values 'Empathy', 'Pleasure', 'Leading' and 'Growth' and business areas such as drama, music, commerce, such as Playlist original, Teenply, Mu:Ply, Playlist developed playlist store and Playlist style to reflect the brand system.{{cite web|url=https://www.sedaily.com/NewsView/1Z6MLX3QAR|script-title=ko:'에이틴' 제작사 대표 "신예은의 똑단발, '신의 한수' 였다"(인터뷰)|trans-title='Yeonfly' and 'A-Teen' production playlist, brand renewal presents a new vision|date=August 18, 2020|language=ko|work=Seoul Economic Daily|last=Kim|first=Hyun-jin|access-date=August 12, 2021}}

Playlist started with a small number of 2 writers, 2-3 directors, and a designer. In 2019, Playlist has about 90 young creators with more than half of the total is people in their 20s, and 70% of them are content creators such as writers, directors, producers, and designers. According to CEO Park, "Writers are discovered through contests. Neither writers nor directors are selected based on their past experiences because people in their twenties themselves are not yet inexperienced." He also emphasized that the content development project are done through the collective intelligence of the majority that decision-making and judgment of a few.

In 2018, Playlist's subscribers surpassed 3.19 million on Facebook and 950,000 on YouTube. The release of Love Playlist 1 & 2, it garnered over 300 million views and 70% of the main traffic is female from both the domestic and international channel.{{cite web|url=https://www.venturesquare.net/759353|script-title=ko:밀레니얼이 풀어낸 ‘청춘로맨스’|trans-title='Youth Romance' released by millennials|date=February 6, 2018|language=ko|work=Venture Square|last=Kim|first=Jae-hee|access-date=August 11, 2021}} As the show progresses, it surpassed 1 million views each time the episode was uploaded on YouTube.{{cite web|url=http://www.sisaweek.com/news/curationView.html?idxno=117103|script-title=ko:[요즘 애들, 뭐 볼까?①] ‘웹 드라마&예능’, 1020세대 제대로 저격하다|trans-title=[Kids these days, what should they watch? ①] 'Web Drama & Entertainment', properly sniping the 1020th generation|date=January 2, 2019|language=ko|work=Sisa Week|last=Lee|first=Min-ji|access-date=August 11, 2021}}

By April 2019, Playlist had over 1.3 billion global views and 7.7 million subscribers worldwide. It sold 45,000 items such as beauty products, stationery and miscellaneous goods in five weeks and 10,000 exports in two weeks.{{cite web|url=https://www.fnnews.com/news/201904161805128265|script-title=ko:[기발한 사명 이야기] 즐거운 영상 담으라고… 770만명의 플레이리스트|trans-title=[Story of a quirky mission] Make a fun video... 7.7 million playlists|date=April 16, 2019|language=ko|work=The Financial News|last=Cho|first=Sung-kyung|access-date=August 3, 2021}} With the release of A-Teen 2 first on Naver TV before other platforms such as YouTube, the platform is also effective in securing platform users. Before the pre-release of the drama, Playlist videos' average number of views was around 20,000 to 30,000 on the platform. Later, the views exceeded 2 million when it was released.{{cite web|url=http://www.businesspost.co.kr/BP?command=article_view&num=128717|script-title=ko:네이버, 웹드라마 제작 손자회사 ‘플레이리스트’에 투자해 일석삼조|trans-title=Naver invests in 'Playlist', a web-drama production grandson|date=April 24, 2019|language=ko|work=Business Post|last=Park|first=Hye-rin|access-date=August 3, 2021}}

By December 2019, Playlist recorded 2 billion cumulative views domestically and abroad, such as Japan, Taiwan, and Vietnam. The average number of views per episode is about 2-5 million.

In June 2021, XX, Ending Again, In Seoul 2, Pop out boy!, Twenty-Twenty, Live On, My Fuxxxxx Romance, and Growing Season received the highest proportion of viewers aged between 18 and 24. The proportion of viewers aged 18–24 for the eight works averaged about 43%. However, XX, My Fuxxxxx Romance, and Growing Season have the second-highest proportion of viewers aged 25–34 (21%, 27%, and 16%, respectively), covering a wide audience from teens to 30s. In addition, My fuxxxxx Romance broke the prejudice that male viewers accounted for 56% of the total, and that dramas were exclusively for female viewers.

According to data collected in June 2021, Playlist dramas are watched through smartphones (80%), PCs (11%), tablets (6.6%), TVs (1.01%), and game consoles (0.1%). Playlist has achieved 3.1 billion global views and 14 million subscribers worldwide in four years since its launch.{{cite web|url=https://zdnet.co.kr/view/?no=20210721172626|script-title=ko:플레이리스트, 연플리·에이틴 세계관 통합…'아시아 디즈니' 꿈꿔|trans-title=Playlist, Yeonfly and A-Teen’s worldviews are integrated… Dreaming of 'Asian Disney'|date=July 22, 2021|language=ko|last=Kim|first=Seong-hyeon|work=ZDNet Korea|access-date=August 20, 2021}}

In 2019, Naver's video platform V Live opened its membership platform in April for A-Teen 2. It is the first drama to open a channel other than artists such as idol singers and actors. The drama video was released one week ahead of other platforms with no ads, 3 special live videos of A-Teen 2, text and photo content, and members-only bulletin boards are also provided. Other drama release through V Live are Love Playlist 4,{{cite web|url=http://www.joynews24.com/view/1158627|script-title=ko:브이라이브, 취향저격 웹드 편성…'에이틴2'부터 '연플리4'까지|trans-title=VLIVE, organized a taste-sniping webad… From 'A-Teen 2' to 'Yeonplay 4'|date=February 19, 2019|language=ko|work=JoyNews24|last=Yoo|first=Ji-hee|access-date=August 11, 2021}} Just One Bite 2, and In Seoul 1 and 2.{{cite web|url=http://osen.mt.co.kr/article/G1111208480|script-title=ko:민도희X려운X진예주, 오늘(22일) V라이브 '인서울 가이드' 출격 [공식]|trans-title=Min Do-hee X Ryeowon X Jin Ye-ju, today (22nd) V Live 'In Seoul Guide' scramble [Official]|date=August 22, 2019|language=ko|work=Osen|last=Kim|first=Na-hee|access-date=August 3, 2021}}

Due to the domestic and international success of Yellow (2017), the drama held a 2-hour fan meeting on November 4, 2017, at the White Wave Art Center in Seoul with a performance by Car, the Garden and MeloMance.{{cite web|url=http://osen.mt.co.kr/article/G1110771297|script-title=ko:[옐로우 팬미팅①] "웹드가 팬미팅을?"..'옐로우', 아이돌 인기 부럽지 않아요|trans-title=[Yellow Fan Meeting ①] "Is Webd holding a fan meeting?"..'Yellow', the popularity of idols|date=April 13, 2017|language=ko|work=Digital Times|last=Lee|first=So-dam|access-date=August 9, 2021}} A-Teen's (2018-2019) popularity has resulted in the webtoons and script books being created. The lipstick collaboration with A-Teen became popular, selling 60,000 in Korea and Japan. In addition, the character Do Ha-na led to an explosive response from viewers. Through CEO Park words: During the character planning and development, Do Ha-na is focused on a character that does what teenagers want to do. Through interviews with teenagers, I studied how they felt in what situations and how they felt and reflected that into the main character's personality.{{cite web|url=http://www.joynews24.com/view/1180203|script-title=ko:'에이틴' 제작사 대표 "신예은의 똑단발, '신의 한수' 였다"(인터뷰)|trans-title='A-Teen' production company representative "Shin Ye-eun's straight hair, it was 'God's hand'" (interview)|date=May 20, 2018|language=ko|work=JoyNews24|last=Kim|first=Yang-soo|access-date=August 12, 2021}} The actor who played the character Shin Ye-eun, swept advertisements for 10 brands, and is emerging as a new 'Advertising Queen'. In addition, Kim Dong-hee (played as Ha Min) was cast in JTBC's high-rated drama SKY Castle and is continuing his acting career.

Plyverse ({{Korean|hangul=플리버스}}) is a portmanteau of the words Playlist and Universe a non-narrative name given to the fictional setting of the television series produced by Playlist Studio. The term is used to link characters seen across secondary contents, such as collaborations and spin-offs, by organically connecting and integrating each work based on a common worldview.{{cite web|url=http://www.sportsseoul.com/news/read/1036556?ref=naver|script-title=ko:플레이리스트, '내리겠습니다, 지구에서' IP활용 공모|trans-title=Playlist, 'We'll get off, on Earth' IP utilization contest|date=April 27, 2021|language=ko|work=Sports Seoul|access-date=August 7, 2021}}

{{See also|List of Playlist Studio works}}

{{Notelist}}

{{Reflist}}

• {{Official|http://playliststudio.kr/}}
• {{YouTube|channel=UCWh7Y7qan9WNxXOucn15O3A|PlayList Global}}
• {{Facebook|PlaylistGlobal}}
• {{Instagram|playlist_studio}}

{{Playlist Studio}}

{{Naver}}

{{Television production companies of South Korea}}

Category:Naver Corporation

Category:Companies based in Seoul

Category:Internet properties established in 2017

Category:2017 establishments in South Korea

Category:Multilingual websites

Category:Internet television streaming services

Category:Television production companies of South Korea