Plenti
{{short description|Short-lived rewards program from American Express}}
{{Use mdy dates|date=March 2024}}
{{Infobox company
| name = Plenti
| logo = Plenti logo.svg
| founded = {{Start date|2015|05|04}}
| defunct = {{End date|2018|07|10}}
({{Age in years, months and days|2015|05|04|2018|07|10}})
| fate = Discontinued by American Express
| area_served = United States
| parent = American Express
| website = {{webarchive |url=https://web.archive.org/web/*/http://www.plenti.com/ |date=* |title=Archived official website }}
}}
Plenti was an American rewards program created by American Express in 2015 and discontinued in 2018. During its operation, Plenti let users earn points at one retailer and use them at the same or other retailers that were enrolled in the program.
History
Plenti launched on May 4, 2015. It allowed shoppers to earn rewards through a variety of purchases. Unlike other loyalty programs such as supermarket loyalty programs, Plenti was not tied to a single company or credit card issuer. Users could join for free and did not have to be American Express cardholders.{{cite web|url=https://www.cnbc.com/2015/05/04/amex-to-roll-out-loyalty-program-plenti-on-monday.html|title=AmEx to roll out loyalty program Plenti on Monday|website=CNBC|date=May 4, 2015|access-date=June 7, 2015|archive-date=June 14, 2015|archive-url=https://web.archive.org/web/20150614165841/http://www.cnbc.com/id/102644712|url-status=live}}
Plenti was part of American Express' push to broaden its reach following the loss of its exclusive deals with Costco (which switched to Citi and Visa) and JetBlue (which switched to Barclays and MasterCard).{{Cite news|url = https://www.wsj.com/articles/american-express-to-lose-costco-exclusivity-1423746408|title = AmEx-Costco Divorce Shakes up Card Industry|newspaper = The Wall Street Journal |date = February 13, 2015|last1 = Sidel|first1 = Robin|access-date = July 2, 2018|archive-date = July 3, 2018|archive-url = https://web.archive.org/web/20180703050452/https://www.wsj.com/articles/american-express-to-lose-costco-exclusivity-1423746408|url-status = live}}{{Cite web|url=https://www.thestreet.com/story/13144228/1/american-express-building-plenti-rewards-program-into-key-part-of-life-after-costco.html|title=American Express Starts Life After Costco by Rewarding Customers at Macy's and Hulu|access-date=July 2, 2018|archive-date=July 3, 2018|archive-url=https://web.archive.org/web/20180703050538/https://www.thestreet.com/story/13144228/1/american-express-building-plenti-rewards-program-into-key-part-of-life-after-costco.html|url-status=live}}
When 2017 ended, Direct Energy, Hulu, Nationwide, Enterprise, Alamo, and Expedia left Plenti. On January 31, 2018, Macy's and Chili's announced that they were also leaving Plenti.{{Cite web|url=https://www.retaildive.com/news/macys-exits-plenti-loyalty-program/515976/|title=Macy's exits Plenti loyalty program|access-date=February 4, 2018|archive-date=February 5, 2018|archive-url=https://web.archive.org/web/20180205000657/https://www.retaildive.com/news/macys-exits-plenti-loyalty-program/515976/|url-status=live}}
An online marketplace where users could earn Plenti points through online retailers such as Walmart, Sam's Club, Target, Home Depot, Lowe's, and Under Armour was available from May 2015 through March 15, 2018. A member would log into the marketplace and then be directed to the desired retailer's website, thereby earning points for their account. At least one point was earned per $1 spent.
On April 16, 2018, Plenti confirmed that the program would end on July 10, 2018; it suspended new account sign-ups effective immediately.
Past Participating retailers
Retailers that participated in Plenti until 2018:{{cite web|url=https://www.plenti.com/partners|title=Plenti Partners |website=Plenti.com|accessdate=June 7, 2015|archive-date=June 19, 2015|archive-url=https://web.archive.org/web/20150619100532/https://www.plenti.com/partners|url-status=live}}
= Mergers and acquisitions of affected partners =
Upon the announcement that rival drugstore chain Walgreens would purchase some Rite Aid stores, Walgreens said there would be no immediate changes to Rite Aid's loyalty program Wellness+. Walgreens' rewards program was never integrated into Plenti.{{Cite web|url=http://loyalty360.org/resources/article/walgreens-acquisition-of-rite-aid-no-changes-announced-for-loyalty-program|title=Walgreens' Acquisition of Rite Aid No Changes Announced for Loyalty Program Members|access-date=November 12, 2015|archive-date=October 31, 2015|archive-url=https://web.archive.org/web/20151031153203/http://loyalty360.org/resources/article/walgreens-acquisition-of-rite-aid-no-changes-announced-for-loyalty-program|url-status=live}}
Following AT&T's finalization of its purchase of DirecTV two months after the launch of Plenti, DirecTV became a Plenti partner through its ownership by AT&T, but only through the bundling of DirecTV and AT&T's existing services; DirecTV as a standalone service wasn't a Plenti partner.
On November 1, 2017, AT&T discontinued its Plenti partnership.{{Cite web|url=https://www.forbes.com/sites/johnarcher/2015/08/10/directv-customers-offered-500-in-credits-for-switching-lines-to-att/|title=DirecTV Customers Offered $500 in Credits for Switching Lines to AT&T |access-date=September 8, 2017|archive-date=November 7, 2017|archive-url=https://web.archive.org/web/20171107033248/https://www.forbes.com/sites/johnarcher/2015/08/10/directv-customers-offered-500-in-credits-for-switching-lines-to-att/|url-status=live}}{{Cite web|url=https://www.att.com/shop/wireless/plenti-rewards.html|title=AT&T Plenti Rewards Program is Changing|access-date=November 2, 2017|archive-date=November 1, 2017|archive-url=https://web.archive.org/web/20171101221815/https://www.att.com/shop/wireless/plenti-rewards.html|url-status=live}}
References
{{reflist}}
External links
- [https://web.archive.org/*/www.plenti.com Official website] (archived)
{{Customer loyalty programs}}