Point Broadcasting

Point Broadcasting acquired its first stations in Ventura County, California in 1994. Doing business as Gold Coast Broadcasting Company, the partnership purchased KELF and KKZZ, both licensed to Camarillo, from Golden Bear Broadcasting for $1.2 million.{{cite magazine |url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/94-OCR/BC-1994-11-14-Page-0069.pdf |title=Changing Hands |magazine=Broadcasting & Cable |publisher=Cahners Publishing Co. |page=65 |date=November 14, 1994 |access-date=May 31, 2018 }} Two years later, in 1996, Gold Coast purchased KCAQ and KTRO from Greater Pacific Radio Exchange Inc. for $3.65 million.{{cite magazine |url=http://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/96/R%26R-1996-06-07-OCR-Page-0006.pdf |title=Clear Channel Claims Heftel in $275 Million Stock Sale |magazine=Radio & Records |date=June 7, 1996 |access-date=December 15, 2017 }} Upon closing on each sale, Point immediately implemented changes in format and staffing at each station. In the case of KCAQ, the company installed KOCP's Dan Garite as program director. Garite positioned KCAQ to compete effectively in its local market by fine-tuning the rhythmic contemporary outlet's musical selection and hiring a multicultural staff.{{cite magazine |url=http://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/96/R%26R-1996-08-09-OCR-Page-0025.pdf |title=From 'Radio Movie Channel' to 'K-Hits' |magazine=Radio & Records |date=August 9, 1996 |access-date=December 15, 2017 }}{{cite magazine |url=http://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/97/RR-1997-10-24-OCR-Page-0036.pdf |last=Novia |first=Tony |title=KCAQ Reclaims Its Home Turf |magazine=Radio & Records |date=October 24, 1997 |access-date=April 16, 2018 }}

Point entered the Lancaster—Palmdale, California market in December 1996 with its purchase of KHJJ and KGMX from Eric-Chandler Communications of Antelope Valley Inc. for $1.437 million.{{cite magazine |url=http://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/96/R%26R-1996-12-13-OCR-Page-0006.pdf |title=Entravision Eyes El Paso Pair |magazine=Radio & Records |date=December 13, 1996 |access-date=February 3, 2019 }} This was immediately followed by a $1.375 million acquisition of KUTY and KLKX.{{cite magazine |url=https://www.worldradiohistory.com/Archive-BC/BC-1997/BC-1997-01-27.pdf |title=Changing Hands |magazine=Broadcasting & Cable |publisher=R.R. Bowker |pages=52–53 |date=January 27, 1997 |access-date=January 6, 2019 }} The new Antelope Valley cluster took on the name High Desert Broadcasting LLC.

In January 2007, Point expanded into Santa Barbara when Clear Channel Communications sold all of its stations there for $17.3 million. The new cluster began conducting business under the name Rincon Broadcasting LLC.{{cite news |last=Mackie |first=Drew |title=Clear Channel Sells Santa Barbara Stations |url=https://independent.com/news/2007/jan/11/clear-channel-sells-santa-barb |work=Santa Barbara Independent |date=January 11, 2007 |access-date=March 16, 2017 }}{{cite news |date=January 19, 2007 |title=Deal of the Week |url=https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/00s/07/RR-2007-01-19-OCR-Page-0008.pdf |work=R&R |access-date=March 16, 2017 }}

In 2012, Point Broadcasting unified its individual groups' sales and marketing functions under a single division. Dave Severino was selected as the company's first executive vice president of sales and marketing.{{cite news |url=https://www.rbr.com/point-broadcasting-creates-socal-sales-and-marketing-division/ |title=Point Broadcasting creates SoCal sales and marketing division |website=Radio and Television Business Report |date=October 8, 2012 |access-date=February 1, 2019 }}

Point Broadcasting owns and operates a network of rhythmic oldies-formatted stations throughout Southern California under the branding "Old School". The first such station was KOCP in Oxnard—Ventura, which flipped to the new format on August 29, 2014.{{cite news |last=Venta |first=Lance |date=August 31, 2014 |title=KOCP Flips to Old School |url=https://radioinsight.com/headlines/89962/kocp-flips-to-old-school/ |website=RadioInsight |publisher=RadioBB Networks |access-date=February 1, 2019 }} KOCP later moved from the 95.9 FM frequency to 104.7 FM, the same frequency occupied by fellow Old School station KQIE in Riverside—San Bernardino.{{cite news |last=Venta |first=Lance |title=Gold Coast's KCAQ & KOCP To Swap Frequencies |url=https://radioinsight.com/headlines/107047/gold-coasts-kcaq-kocp-to-swap-frequencies/ |website=RadioInsight |publisher=RadioBB Networks |date=June 30, 2016 |access-date=December 20, 2017 }} {{As of|September 2017}}, "Old School" is carried on five Point stations, with KOCP serving as the originating station.{{cite news |url=https://radioinsight.com/headlines/119817/rincon-broadcasting-flips-two-santa-barbara/ |last=Venta |first=Lance |title=Rincon Broadcasting Flips Two In Santa Barbara |work=RadioInsight |publisher=RadioBB Networks |date=September 19, 2017 |access-date=February 1, 2018 }}

{{reflist}}

• {{official website |https://pointbroadcastingllc.com/ }}

Category:Radio broadcasting companies of the United States

Category:Mass media in Ventura County, California