Pop Secret
{{Short description|American brand of popcorn}}
{{Infobox brand
| name = Pop Secret
| logo = Popsecret brand logo.png
| logo_size = 200
| image =
| image_size = 200
| caption =
| producttype = Popcorn
| currentowner = Our Home
| producedby =
| country = U.S.
| introduced = {{start date and age|1986}}
| discontinued =
| related =
| markets =
| previousowners = General Mills (1986–2008)
Diamond Foods (2008–2016)
Snyder's-Lance (2016–2024)[https://www.foodbusinessnews.net/articles/8443-snyder-s-lance-shares-plans-for-pop-secret Snyder’s-Lance shares plans for Pop Secret] {{Webarchive|url=https://web.archive.org/web/20210815002459/https://www.foodbusinessnews.net/articles/8443-snyder-s-lance-shares-plans-for-pop-secret |date=2021-08-15 }} on Food Business, 08.09.2016 By Monica Watrous
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{url|https://www.popsecret.com/|popsecret.com}}
| module =
| module1 =
| footnotes =
}}
Pop Secret is an American brand of popcorn owned by Our Home. Our Home acquired the brand from the Campbell Soup Company in 2024.
Pop Secret popcorns were introduced by General Mills in 1986.
Overview
The brand was first introduced in January 1986.{{cite journal|last1=Kanner|first1=Bernice|title=Kernel Knowledge|journal=New York Magazine|date=11 January 1988|page=15|url=https://books.google.com/books?id=LeUCAAAAMBAJ&pg=PA15|accessdate=24 February 2017|publisher=New York Media, LLC|language=en|quote=...General Mills came on strong in January 1986, when it introduced Pop Secret.|archive-date=28 July 2024|archive-url=https://web.archive.org/web/20240728003512/https://books.google.com/books?id=LeUCAAAAMBAJ&pg=PA15#v=onepage&q&f=false|url-status=live}} Pop Secret was previously manufactured by General Mills and was purchased by the Diamond Foods in September 2008, for about $190 million.[https://www.nutritioninsight.com/news/diamond-foods-completes-acquisition-of-pop-secret Diamond Foods announced that it completed the acquisition of the Pop Secret popcorn business]{{Webarchive|url=https://web.archive.org/web/20210815002450/https://www.nutritioninsight.com/news/diamond-foods-completes-acquisition-of-pop-secret |date=2021-08-15 }} on Food Ingredients, 17 Sep 2008
Snyder's-Lance purchased the brand from Diamond in 2016 and the company itself was acquired by Campbell's a year later.[https://www.usatoday.com/story/money/2017/12/18/campbell-soup-snyders-lance/960324001/ Campbell Soup to acquire Snyder's pretzel, Pop Secret popcorn maker] {{Webarchive|url=https://web.archive.org/web/20210815002449/https://www.usatoday.com/story/money/2017/12/18/campbell-soup-snyders-lance/960324001/ |date=2021-08-15 }} by Nathan Bomey, USA TODAY, 18 Dec 2017
Sponsorships
Pop Secret formerly sponsored an annual NASCAR race called the "Pop Secret Microwave Popcorn 400" at Rockingham Speedway in North Carolina, as well as the race it was replaced by in 2004, the "Pop Secret 500" at Auto Club Speedway in Fontana, California. Pop Secret created a variety of colored popcorn called Pop Qwiz{{sic}} in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color.{{Cite web|url=http://x-entertainment.com/articles/0860/|title=Pop Quiz article and video|access-date=2007-04-25}} Pop Secret created the What's Your Pop Secret? Theatre,[http://www.whatsyourpopsecret.com/default.htm What's Your Pop Secret? Theatre] {{webarchive|url=https://web.archive.org/web/20070713071618/http://www.whatsyourpopsecret.com/Default.htm |date=2007-07-13 }} which showcased and supported independent film makers. Pop Secret continues to support Film Independent (FIND),{{Cite web|url=https://www.filmindependent.org/|title=Home|website=Film Independent|access-date=2022-12-31}} a non profit organization that helps increase diversity in film making within the industry.
In 2014, Pop Secret introduced a pre-popped popcorn in a bag.
On September 15, 2015, it was announced that Pop Secret would become the official popcorn of the Disneyland Resort and the Walt Disney World Resort, as well as becoming the title sponsor of the nighttime show Fantasmic! at Disney's Hollywood Studios at Walt Disney World.{{cite web|last1=Pedicini|first1=Sandra|title=Pop Secret becomes Disney's official popcorn|url=http://www.orlandosentinel.com/business/os-disney-pop-secret-20150915-story.html|website=orlandosentinel.com|date=15 September 2015|publisher=Orlando Sentinel|accessdate=15 September 2015|archive-date=16 September 2015|archive-url=https://web.archive.org/web/20150916171638/http://www.orlandosentinel.com/business/os-disney-pop-secret-20150915-story.html|url-status=live}}{{Cite web|url=https://properpopcorn.com/|title=Proper Popcorn | Craft Gourmet Popcorn Makers | Knoxville, Tennessee|website=Proper Popcorn}}
See also
{{portal|Food}}
References
{{reflist}}
External links
- {{official website}}
{{Snyder's-Lance}}
{{Popcorn brands}}
Category:Products introduced in 1986
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