Popov (vodka)

{{Short description|American brand of vodka}}

{{use mdy dates |date=June 2022}}

Popov is a brand of vodka formerly produced by Diageo plc's North American subsidiary.{{cite web |title = 2004 State of the industry |url = http://www.bevindustry.com/content.php?s=BI/2004/07&p=5 |access-date = 2007-05-25 |archive-url = https://web.archive.org/web/20071110133554/http://www.bevindustry.com/content.php?s=BI%2F2004%2F07&p=5 |archive-date = 2007-11-10 |url-status = dead}} It commands a significant marketshare among vodkas in the United States{{cite web|title=Vodka: domestic trends and campaigns|url=http://www.beveragebusiness.com/bbcontent/art-arch/99epstein08.html |access-date=2007-05-25|archive-url = https://web.archive.org/web/20071225073630/http://www.beveragebusiness.com/bbcontent/art-arch/99epstein08.html |archive-date = 2007-12-25}} and competes in the low price market.{{cite web|title=How to Assess Your Company's Strengths and Weaknesses |url=http://www.cio-asia.com/ShowPage.aspx?pagetype=2&articleid=387&pubid=5&issueid=35 |access-date=2007-05-25 |url-status=dead |archive-url=https://web.archive.org/web/20061022103411/http://cio-asia.com/ShowPage.aspx?pagetype=2&articleid=387&pubid=5&issueid=35 |archive-date=October 22, 2006 }} In November 2018, Diageo sold Popov vodka and various other brands to the Sazerac Company for $550 million.{{cite web |url= https://www.diageo.com/en/news-and-media/press-releases/diageo-sells-portfolio-of-brands-to-sazerac/ |title=Diageo sells portfolio of brands to Sazerac |date=12 November 2018 |access-date=14 February 2019}}