Portfolio Magazine

{{Short description|American magazine (1979–1983)}}

{{Other uses of|Portfolio|topic=magazine and journal names|Portfolio (disambiguation)#Periodicals and publishing}}

{{Use mdy dates|date=March 2025}}

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| title = Portfolio Magazine

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| image_file = Cover_of_Portfolio_Magazine,_March-April,_1982.jpg

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| editor = Edwin S. Grosvenor

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| frequency = Bi-monthly

| format = Perfect bound

| circulation = 110,000

| publisher = Portfolio Associates

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| founder = Edwin S. Grosvenor

| founded = 1979

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| finaldate = 1983

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| language = English

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| issn = 0163-092X

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Portfolio Magazine, also known as Portfolio, The Magazine of the Fine Arts, was published bimonthly from 1979 to 1983 by Portfolio Associates of New York City. The editor and publisher was Edwin S. Grosvenor, who went on to edit American Heritage magazine. Other staff editors included Alexandra Anderson, Manuela Hoelterhoff, Denise Martin, Isolde McNichol, and Carter Wiseman.

The first issue was published in April, 1979,{{cite news|last1=Powell|first1=Jim|title=Finding the Ads in Art|work=The New York Times|date=April 13, 1979}}{{cite news|last1=Zito|first1=Tom|title=Building a 'Portfolio'|issue=page B1|work=The Washington Post|date=Mar 20, 1979}} with articles by Hilton Kramer, Charles Moffett, and Colin Eisler.

Portfolio covered European and American painting, photography, architecture, and non-Western art. It aimed at a general audience, rather academics or art insiders. "Portfolio addresses people like me who are collectors, not scholars," a subscriber, Malcolm Forbes, told The New York Times. "It's comprehensive, superbly done, helps widen my horizons."{{cite news|last1=Powell|first1=Jim|title=Finding the Ads in Art|issue=April 13, 1980|work=The New York Times}}

Contributing editors included Paul Goldberger, Linda Nochlin, Robert Rosenblum, and Vincent Scully. Other contributors included Kenneth Clark, Michael Coe, Owen Edwards, H. W. Janson, Hilton Kramer, Ben Lifson, Barbara Novak, Carter Ratcliff, John Russell, Kirk Varnedoe, and John Wilmerding.

In 1983, Portfolio was a finalist for a National Magazine Award in the General Excellence category.{{cite web|title=National Magazine Awards - Winners and Finalists|url=http://www.magazine.org/asme/national-magazine-awards/winners-finalists|website=American Society of Magazine Editors|access-date=2014-09-22|archive-url=https://web.archive.org/web/20181010181823/http://magazine.org/asme/national-magazine-awards/winners-finalists|archive-date=2018-10-10|url-status=dead}} It was forced to suspend publication that year when a recession caused a drop in advertising pages.