Portland sign
{{Short description|Sign in Portland, Oregon, U.S.}}
{{Distinguish|White Stag sign}}
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| location_city = Portland, Oregon
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The "Portland" sign is displayed on the exterior of Portland, Oregon's Arlene Schnitzer Concert Hall, in the United States.
History
File:Broadway, Portland, Oregon (77356).jpg
The landmark is a tribute to the original sign that hung on the Paramount Theatre prior to 1984. A "Portland" sign was displayed when the venue was originally known as Portland Publix Theatre, which opened in March 1928.Erickson, Steve (September 5, 1984). "Arts center displays new sign". The Oregonian, p. B1.{{Oregon Encyclopedia|portland_paramount_theatre_arlene_schnitzer_concert_hall|Portland Paramount Theatre/Arlene Schnitzer Concert Hall|author=Fitzgibbon, Joe}} In 1930, the theater's owners secured a contract to show Paramount films, and changed the name of their business to the Paramount Theatre. Accordingly, the sign's lettering, but not its overall design, was changed to "Paramount".
A one-year, $10 million renovation of the building began in September 1983, after the city of Portland acquired it. In connection with that work, the landmark 65-foot-tall "Paramount" sign was removed on March 18, 1984, to be used by Ballard Sign Company of Salem as a model for a new replica which would restore the "Portland" wording that the sign had used originally. The new replica sign, with neon letters five feet tall, was attached to the building on September 4, 1984. The theatre re-opened four days later.
In May 2017, the sign began a two-month, $500,000 renovation, which would include a fresh coat of paint and brighter neon letters.{{cite news|last1=Greenwald|first1=David|title=Arlene Schnitzer Concert Hall giving 'Portland' sign a refresh|url=http://www.oregonlive.com/music/index.ssf/2017/04/arlene_schnitzer_concert_hall_sign_refresh.html|accessdate=April 18, 2017|work=The Oregonian|publisher=Advance Publications|date=April 17, 2017}} It was removed from the building in early May and taken off-site for the work, which was funded by Metro (the operator of the Schnitzer Concert Hall).{{cite news|last=Rogers|first=Jules|title=Metro, Tube Art renovate famous 'Portland' sign |url=http://pamplinmediagroup.com/but/239-news/358068-237360-metro-tube-art-renovate-famous-portland-sign |date=May 9, 2017 |newspaper=The Business Tribune|accessdate=October 8, 2017}} Reassembly of the sign was to be completed in mid-August, with a re-lighting ceremony on August 16.{{cite news |date=August 3, 2017 |title='Portland sign' will be completely reassembled within the week |url=http://katu.com/news/local/portland-sign-will-be-completely-reassembled-within-the-week |publisher=KATU |accessdate=October 8, 2017}}{{cite press release|title=The Iconic Portland Sign Returns to Broadway|url=http://www.portland5.com/news/iconic-portland-sign-returns-broadway|date=August 9, 2017|publisher=Portland's Centers for the Arts|accessdate=October 8, 2017}}
In 2021, the marquee portion of the sign was changed from a manual-type to a digital, LED-type.{{cite news |last=Vondersmith |first=Jason |title=Bits & Pieces: Marquee upgrade |url=https://pamplinmedia.com/pt/11-features/512036-409201-bits-and-pieces-rose-festival-queen-to-be-named |access-date=June 24, 2021 |work=Portland Tribune |date=June 15, 2021 |archive-url=https://web.archive.org/web/20210624093156/https://pamplinmedia.com/pt/11-features/512036-409201-bits-and-pieces-rose-festival-queen-to-be-named |archive-date=June 24, 2021|url-status=live}}
See also
- Hung Far Low (restaurant), "Chop Suey Hung Far Low Cocktails" sign
- White Stag sign
References
{{reflist}}
External links
- {{Commons category-inline|"Portland" sign on Arlene Schnitzer Concert Hall}}
Category:Buildings and structures in Portland, Oregon