Positive-incentive value

Positive-incentive value is the anticipated pleasure involved in the performance of a particular behavior, such as eating a particular food or drinking a particular beverage.Pinel, J. P. J., Biopsychology, 6th ed. 294, 489. {{ISBN|0-205-42651-4}}Hockenbury, D. H., & Hockenbury, S. E. (2002). Psychology. (3rd ed. ed., p. 333). Worth Pub. It is a key element of the positive-incentive theories of hunger.