Pottery Barn

{{Short description|American home furnishing store chain}}

{{Use mdy dates|date=August 2023}}

{{Infobox company

| name = Pottery Barn

| logo = Pottery Barn logo.svg

| type = Subsidiary

| industry = Home furnishing

| founded = {{Start date and age|1949}}

| founders = Paul Secon, Morris Secon

| hq_location_city = San Francisco, California

| hq_location_country = United States

| locations = 184 (2022)

| products = Furniture and decor, bedding, bath, lighting, rugs, and windows

| key_people = Marta Benson, President{{cite web|url=https://www.marketwatch.com/story/pottery-barn-downsizes-to-attract-younger-customers-living-in-small-spaces-2017-03-16 |title=Pottery Barn downsizes to attract younger customers living in small spaces|last=Garcia|first=Tonya|date=March 17, 2017}}

| parent = The Gap (1984–1986)
Williams-Sonoma, Inc. (1986–present)

| website = {{URL|https://www.potterybarn.com/}}

}}

Pottery Barn is an American upscale home furnishing store chain and e-commerce company,{{Cite web|title=West Elm, Pottery Barn drive Williams-Sonoma's strong revenue growth in Q3|url=https://www.furnituretoday.com/finance/west-elm-pottery-barn-drive-williams-sonomas-strong-revenue-growth-in-q3/|date=November 22, 2019|website=Furniture Today|language=en-US|access-date=April 30, 2020}} with retail stores in the United States, Canada, Mexico and Australia. Pottery Barn is a wholly owned subsidiary of Williams-Sonoma, Inc.

The company is headquartered in San Francisco, California. Pottery Barn also operates several specialty stores such as Pottery Barn Kids and Pottery Barn Teen. It has three retail catalogues: the traditional Pottery Barn catalogue; Pottery Barn Bed + Bath to focus on its bed and bath lines; and one for outdoor furniture.{{Cite news|last=Romano|first=Catherine|date=December 13, 2018|title=Start Buying Furniture the Millennial Way—or Risk Missing Out|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/start-buying-furniture-the-millennial-wayor-risk-missing-out-11544732885|access-date=April 30, 2020|issn=0099-9660}}

Early history

The Pottery Barn was co-founded in 1949 by Paul Secon and his brother Morris in Chelsea, Manhattan. Paul discovered three barns full of pottery from the factory of Glidden Parker in Alfred, New York, who had stored extras and seconds up the road from the business, hence the inspiration of the chain's name.{{cite web|last1=Miller|first1=Stephen|title=Paul Secon, 91, Founded Pottery Barn|url=http://www.nysun.com/obituaries/paul-secon-91-founded-pottery-barn/49862/|work=The Sun|access-date=April 3, 2017}} The Secon brothers built their chain up to seven stores. Paul sold his share in 1966 and Morris sold his to a pair of outside partners in 1968.{{Cite news|url=https://www.nytimes.com/2007/03/08/business/08secon.html|title=Paul Secon, 91, Who Helped Found Pottery Barn Chain, Dies|last=Hevesi|first=Dennis|date=March 8, 2007|work=The New York Times|access-date=December 28, 2017|language=en-US|issn=0362-4331}} The new owner expanded the chain to 13 stores before selling it to The Gap in 1984.

The company was acquired by Williams-Sonoma, Inc. in 1986.{{cite web |title=Pottery Barn |website=Williams-Sonoma, Inc. |date=1986|url=https://www.williams-sonomainc.com/brands/pottery-barn.html}}{{cite news |title=Williams-Sonoma Acquires Pottery Barn |url=https://mergr.com/williams-sonoma-acquires-pottery-barn |work=Mergr |date=September 1, 1986 |format=M&A Deal Summary}} Growth continued until the Great Recession.{{Cite web|url=https://www.denverpost.com/2017/05/28/pottery-barn-retail-pain/|title=Pottery Barn's big problem: Your tiny apartment|first=Sarah Halzack | The Washington|last=Post|date=May 28, 2017}} Its mail-order catalog was first published in 1987. In 1999, the company introduced Pottery Barn Kids as a premium children's home furnishing and accessories brand.{{Cite news|last=Pollock|first=Sean|title=Starry homeware giant Williams‑Sonoma brings Pottery Barn Kids to Arnotts|language=en|url=https://www.thetimes.com/world/ireland-world/article/starry-homeware-giant-williams-sonoma-brings-pottery-barn-kids-to-arnotts-p9brk95lb|access-date=April 30, 2020|issn=0140-0460}} By 2000, the company had launched an e-commerce site for quick ordering process.{{Cite web|title=Pottery Barn Builds Its Online Home|url=https://www.dmnews.com/marketing-channels/news/13094905/pottery-barn-builds-its-online-home|website=DMNews.com|language=en|access-date=April 30, 2020}}

Pottery Barn Teen, the first home retailer to focus on teenagers, was launched in 2003. The first Pottery Barn Teen store opened in Georgia in 2009, as well as in New York City and Chicago. The store has a sub-brand Pottery Barn Dorm for young people starting college life.{{Cite news|url=https://www.washingtonpost.com/realestate/stores-offering-designer-dorm-gear-for-the-college-bound/2011/08/15/gIQARdEaPJ_story.html|title=Stores offering designer dorm gear for the college-bound|last=Johnson|first=Jenna|date=August 19, 2011|work=Washington Post|access-date=November 10, 2017|language=en-US|issn=0190-8286}}

Later history

File:PotteryBarnBevHills.jpg]]

File:Pottery Barn Chinook Centre.jpg]]

In 2017, the company introduced an augmented reality app for iOS that allowed users to virtually place Pottery Barn products into a room and save room design ideas.{{Cite web|url=https://www.retaildive.com/news/pottery-barn-launches-ar-app-for-ios/511949/|title=Williams-Sonoma launches AR iOS app for Pottery Barn - Retail Business Review|website=www.retail-business-review.com|access-date=December 28, 2017}} It also announced PB Apartment, a small-space furnishings line, for millennials.{{Cite web|title=A Smart Furniture Line for Apartment Dwellers|url=https://www.architecturaldigest.com/story/pottery-barn-pb-apartment-small-spaces-furniture|last=Keller|first=Hadley|website=Architectural Digest|language=en|access-date=April 30, 2020}}

In 2018, Pottery Barn Kids partnered with John Lewis which marked the first appearance of the brand in the United Kingdom. Its shop-in-shops featured furniture and accessories for nurseries.{{Cite web|title=Pottery Barn Kids bringing wholesale business to the UK|url=https://www.retaildive.com/news/pottery-barn-kids-bringing-wholesale-business-to-the-uk/519755/|website=Retail Dive|language=en-US|access-date=April 30, 2020}} Ireland became the first European country to hold the franchise for Pottery Barn Kids in 2019. Pottery Barn Teens partnered with Aquafil on the Spring 2020 collection "Watercolor Dots" rug, which uses regenerated nylon made from waste gathered in the ocean and other bodies of water.{{Cite web|title=Pottery Barn Teen, Aquafil partner for a new sustainable rug|url=https://www.furnituretoday.com/rugs/pottery-barn-teen-aquafil-partner-for-a-new-sustainable-rug/|date=December 30, 2019|website=Furniture Today|language=en-US|access-date=April 30, 2020}}

References