Prajavani

{{Infobox newspaper

| logo = Prajavani-Logo.jpg

| logo_size = 220px

| name = Prajavani

| image = PrajavaniCover.jpg

| image_size = 240px

| type = Morning Daily Newspaper

| foundation = {{start date and age|1948|df=y}} {{cite book|author=Publications Division|title=Press in India - 1968 (Part 1)|url=https://books.google.com/books?id=mp33DQAAQBAJ&pg=PA2|date=8 September 2016|publisher=Publications Division Ministry of Information & Broadcasting|isbn=978-81-230-2346-5|pages=2–}}

| founder = K.N. Guruswamy

| editor = K.N. Shanth Kumar

| owner = The Printers (Mysore) Private Limited

| political = Independent

| headquarters = M.G.Road, Bangalore, Karnataka, India

| circulation = 355,888 (as of 2022){{cite web |title=Highest Circulated Daily Newspapers (language wise) |url=http://www.auditbureau.org/files/JJ%202022%20Highest%20Circulated%20(across%20languages).pdf |access-date=5 January 2023 |publisher=Audit Bureau of Circulations (ABC)}}

| readership = 2.13 million (IRS 2019 Average Issue Readership){{Cite web|url=https://bestmediainfo.in/mailer/nl/nl/IRS-2019-Q4-Highlights.pdf|url-status=live|title=Indian Readership Survey 2019 Q4 |date=8 May 2020 |access-date=10 March 2021|archive-date=2 November 2021|archive-url=https://web.archive.org/web/20211102091633/https://bestmediainfo.in/mailer/nl/nl/IRS-2019-Q4-Highlights.pdf}}

| website = {{url|http://www.prajavani.net}}

| free = {{url|http://epaper.prajavani.net/}}

| oclc = 37626596

|owners=The Printers (Mysore) Private Limited

|language=Kannada

}}

Prajavani (Kannada:Voice of the People) is a leading Kannada-language broadsheet daily newspaper published in Karnataka, India. Having a readership of over 2.13 million, it is one of the largest circulated newspapers in the state.

History and ownership

Prajavani was founded in 1948 in Bangalore by K.N. Guruswamy. The Printers (Mysore) Private Limited, the company which owns the newspaper, continues to be privately held by members of the founding family.

Stance

Prajavani (PV) has a history of being a politically independent newspaper, although it tends to opine with a liberal tilt. It is known for espousing the causes of Dalits, encouraging women's empowerment and taking pro-poor positions on economic issues. It has managed to maintain an independent position, despite an increasingly polarized media landscape in Karnataka. Prajavani uses the tagline "the most trusted Kannada daily newspaper", which appears below its masthead.

Position in the market

Prajavani was the leading Kannada newspaper for decades, until it was overtaken in circulation by Vijaya Karnataka (VK) in 2004. The gulf between PV and the upstart VK became huge for a while, but the two newspapers appear to be competing much more closely as of 2014, with PV having significantly recovered ground according to industry numbers.{{cite web|title=Report July-December 2013|url=http://www.auditbureau.org/files/Details%20of%20Language%20wise%20Most%20Circulated%20Report%20Pg%2031%2014%2007%202014.pdf|website=auditbureau.org/|publisher=Audit Bureau of Circulation|access-date=20 August 2014}} Some analysts have also attributed this to the launch of Vijaya Vani, by the original owner of Vijaya Karnataka, Vijay Sankeshwar and his VRL Group, which has apparently eaten into the readership of Vijaya Karnataka. Other regional competitors include Udayavani, Varthabharathi, Kannada Prabha and Samyukta Karnataka.

Sister publications

Deccan Herald, a daily English newspaper
Sudha, a Kannada weekly magazine
Mayura, a Kannada monthly magazine

References

External links

{{Official website|http://www.prajavani.net/}}
https://web.archive.org/web/20081206111259/http://prajavaniepaper.com/
[http://indianenews.com/prajavani-news-paper-today-kannada/ Prajavani News Paper] History
http://mruc.net/uploads/posts/a27e6e912eedeab9ef944cc3315fba15.pdf

Category:Kannada-language newspapers

Category:Newspapers published in Bengaluru

Category:Newspapers established in 1948

Category:1948 establishments in India