Preparing for Emergencies

{{Use dmy dates|date=June 2023}}{{Short description|2004 UK public information campaign}}

{{More citations needed|date=March 2022}}

File:Preparing for Emergencies logo.svg

Preparing for Emergencies was a public information campaign produced by the Home Office, a department of the United Kingdom Government. It advised British citizens on what to do in the event of a natural disaster, accident or terrorism. The campaign began on 26 July 2004 in the wake of several major disasters, such as the 11 March 2004 Madrid train bombings, SARS, and the 2001 UK foot and mouth crisis. The campaign was in the form of a 22-page booklet which covered topics such as transport accidents, health, foot and mouth disease, terrorism, and fire safety.{{Cite news |date=2004-07-26 |title=Terror advice pamphlet unveiled |language=en-GB |work=BBC News |url=http://news.bbc.co.uk/2/hi/uk_news/politics/3923949.stm |url-status=live |access-date=2023-06-06 |archive-url=https://web.archive.org/web/20210212023652/http://news.bbc.co.uk/2/hi/uk_news/politics/3923949.stm |archive-date=2021-02-12}}

The booklet was distributed to all UK households but received some criticism{{By whom|date=March 2022}} – comparing it to Protect and Survive, a 1980s series of public information films and a booklet that instructed people on how to remain safe from nuclear war. Some sections of the media{{Which|date=March 2022}} also accused the government of "scaremongering".{{Citation needed|date=March 2022}}

Within a day of the website accompanying the booklet being launched, a parody website under the URL preparingforemergencies.co.uk was created by English YouTuber and web developer Tom Scott, who was a linguistics student at the University of York at the time.{{Citation |last=Scott |first=Tom |title=That Time I Got In Trouble With The Government |date=2018-08-27 |url=https://www.youtube.com/watch?v=h0AMaW4XRCI |access-date=2023-06-06 |archive-url=https://ghostarchive.org/varchive/youtube/20211219/h0AMaW4XRCI |url-status=live |archive-date=2021-12-19}}{{cbignore}}{{cite web |date=2004-07-29 |title=Spoof website will stay online |url=http://news.bbc.co.uk/2/hi/uk_news/3936497.stm |url-status=live |archive-url=https://web.archive.org/web/20220327064924/http://news.bbc.co.uk/2/hi/uk_news/3936497.stm |archive-date=2022-03-27 |website=BBC News}} Presented as being from "HM Department of Vague Paranoia", it parodied the seemingly obvious advice given by the booklets, and gave advice such as: "Alien Invasion: Negotiate using sign language, if possible. Failing that, and assuming they aren't armed with futuristic ray guns, run like hell". The Home Office initially objected to the website, stating that the URL was too similar to that of their own website, preparingforemergencies.gov.uk, and demanded the website be taken down.{{Cite web |last=Sherriff |first=Lucy |title=Emergency advice parody misses Gov UK funny bone |url=https://www.theregister.com/2004/07/27/parody_not_funny_gov/ |url-status=live |archive-url=https://web.archive.org/web/20220327160412/https://www.theregister.com/2004/07/27/parody_not_funny_gov/ |archive-date=2022-03-27 |access-date=2023-06-06 |website=The Register |language=en}} However, after a link to the official website was added, the Home Office conceded the issue, and allowed the site to remain online.

Following the original distribution, no more booklets have been produced, although the website was updated with advice on possible bird flu epidemics and the 7 July 2005 London bombings.{{Citation needed|date=March 2022}}

In 2011–2012 the website was permanently closed, and official emergency preparedness information for the UK was moved to the gov.uk website.