Pressa
{{Short description|International press exhibition held in Cologne (May–October 1928)}}
{{For|the rapper|Pressa (rapper)}}
{{For|the type face|Pressa (typeface)}}
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{{Infobox World's Fair
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| year = 1928
| name = Pressa
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| building = HAG-Turm
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| city = Cologne, German Reich
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| open = May 1928
| close = October 1928
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Pressa was an International Press Exhibition held in Cologne between May and October, 1928.
As German exhibitors were barred from participating in the Exposition International des Arts Décoratifs et Industriels Modern held in Paris in 1925, that this exhibition was held in Germany indicated the rehabilitation of Germany as regards international projects of this kind.{{cite journal|last1=Aynsley|first1=Jeremy|title=Pressa Cologne, 1928: Exhibitions and Publication Design in the Weimar Period|journal=Design Issues|date=1994|volume=10|issue=3|pages=52–76|doi=10.2307/1511692|jstor=1511692}}
Pavilions
=Soviet Pavilion=
El Lissitzky was responsible for the Soviet pavilion, which received critical acclaim.{{cite web|title=Untitled (Pressa catalogue)|url=http://www.artgallery.nsw.gov.au/collection/works/61.1997/|website=Art Gallery NSW|publisher=Art Gallery of New South Wales|access-date=4 October 2015}} He had the support of Aleksandr Naumov,{{cite web |title=Grad: cultural platform and forum for debate {{!}} Explore |url=https://www.grad-london.com/explore/naumov-aleksandr/ |website=www.grad-london.com |publisher=GRAD |access-date=5 November 2018}} Sergei Senkin and Gustav Klutsis.{{cite book |last1= Tupitsyn |first1=Margarita |article=Back to Moscow |title=El Lissitzky: beyond the Abstract Cabinet: photography, design, collaboration |date=1999 |publisher= Yale Univ. Press |location= New Haven, Conn. |isbn= 978-0-300-08170-1 |edition= English}}
=Czechoslovak Pavilion=
Ladislav Sutnar was responsible for the Czechoslovak pavilion. In this he was aided by Augustin Tschinkel.{{cite web |last1= Kapounová |first1= Eliška |title= Grafická tvorba Augustina Tschinkela v kontextu moderního designu (1928 – 1940) |url= https://is.muni.cz/th/110838/ff_b/bak_Tschinkel_muni.pdf |publisher= Masarykova univerzita |date= 2009 |access-date= 4 October 2015}}
=Advertising constructions=
As well as country pavilions, companies also contributed buildings.
File:Pressa-Ausstellung 1928 Immakulata-Kapelle, D. Böhm. by Hugo Schmölz.jpg]]
==HAG-Turm==
The HAG-Turm was a 42m tower{{cite book |title= HAG-TURM auf der Pressa |date=1928 |publisher= Kaffee Hag}} built for Café HAG.{{cite book |page=54 |title= El Lissitzky: Beyond the Abstract Cabinet: Photography, Design, Collaboration |author=Margarita Tupitsyn |author2=Matthew Drutt |author3=El Lissitzky |author4=Ulrich Pohlmann }} This was built in 70 days. The architect was Bernhard Hoetger, an architect who had previously worked for Ludwig Roselius, the founder of Café Hag.{{cite web |title= Deutscher Werkbund NW - Hoetger |url= http://www.deutscherwerkbund-nw.de/index.php?id=277 |website= www.deutscherwerkbund-nw.de |publisher= Deutscher Werkbund, Nordrhein-Westfalen |access-date= 15 April 2017 |language= de}} The building had ten storeys which contained all the working machinery necessary to create a working factory. 37 flags were on display on the front of tower representing the global reach of the company. Statistical and historical information was provided about coffee production, highlighting the part played by Café HAG. Scientific and medical experts were also present to provide further information to the public. Café HAG had become famous for their process of decaffination and so there was also information about the bad effects of caffeine on human and animal health.{{cite journal|last1=Milau|first1=Gerhard Ludwig|title=A World-wide Campaign for Selling Coffee|journal=Commercial Art|date=1928|volume=V|pages=244–261|url=http://magazines.iaddb.org/issue/CAI/1928-12-01/edition/null/page/260?query=Decorative%20Art&sort=pagenumber%20descending|access-date=15 April 2017|archive-url=https://web.archive.org/web/20170416045233/http://magazines.iaddb.org/issue/CAI/1928-12-01/edition/null/page/260?query=Decorative%20Art&sort=pagenumber%20descending|archive-date=16 April 2017}}
References
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External links
- [https://www.fostinum.org/pressa-exhibition-in-cologne.html Fostinum: Photos from the Pressa Exhibition]
{{List of world's fairs in Germany}}
{{El Lissitzky|state=collapsed}}
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Category:Art exhibitions in Germany
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