PrestaShop

{{Short description|Open source e-commerce platform}}

{{Multiple issues|

{{More citations needed|date=October 2020}}

{{Primary sources|date=October 2020}}

}}

{{Infobox company

| name = Prestashop

| logo = PREST LOGO RVB noir.svg

| industry = Internet

| founded = {{Start date and age|2007}} in Paris, France

| founder = Bruno Lévêque, Igor Schlumberger

| hq_location_city = Paris

| hq_location_country = France

| area_served = Worldwide

| key_people = Alexandre Eruimy, CEO

| products = Webshop, Shopping cart software

| website = [https://www.prestashop-project.org prestashop-project.org]

}}

PrestaShop is a freemium,{{Cite news|url=https://www.prestashop.com/en/press-releases/2014/10/01/internationalization-and-open-source-drive-growth-for-prestashop|title=Internationalization and Open Source drive Growth for PrestaShop|date=2016-10-13|work=PrestaShop|access-date=2017-11-28|language=en}} open source e-commerce platform. The software is published under the Open Software License (OSL). It is written in the PHP programming language with support for the MySQL database management system. It has a software dependency on the Symfony PHP framework.

PrestaShop is currently used by {{formatnum:300000}} shops worldwide and is available in 60 different languages.{{cite web |url=http://www.prestashop.com/en/about-us |title=About PrestaShop |date=18 December 2020 |publisher=PrestaShop}}

History

PrestaShop started in 2005 as a student project within the EPITECH IT School in Paris, France. Originally named phpOpenStore, the software was first available in two languages: English and French. Three months after its launch, the project was translated into thirteen languages.{{citation needed|date=October 2020}}

The company, PrestaShop SA, was founded in 2007 by Igor Schlumberger and Bruno Lévêque.

Between May 2010 and April 2012, PrestaShop grew from 17 employees to more than a hundred. In 2011, it established a secondary headquarters in the United States in Miami.{{Cite web |date=2011-10-13 |title=Harley Davidson, four other firms bring 185 jobs to Miami-Dade |url=https://www.miamiherald.com/2011/10/13/2452863/harley-davidson-four-other-firms.html |archive-url=https://web.archive.org/web/20111129162027/https://www.miamiherald.com/2011/10/13/2452863/harley-davidson-four-other-firms.html |archive-date=2011-11-29 |website=Miami Herald}}{{Cite web |last=Dahlberg |first=Nancy |date=2014-06-03 |title=PrestaShop secures $9.3 million in Series B financing {{!}} The Starting Gate |url=https://miamiherald.typepad.com/the-starting-gate/2014/03/prestashop-a-miami-based-e-commerce-software-company-on-thursday-announced-it-has-secured-93-million-in-a-series-b-fundin.html |access-date=2023-09-03 |website= |publisher=Miami Herald}} As of April 2016, PrestaShop has over 120 employees and offices in 6 countries.{{Cite web|url=https://hostadvice.com/blog/prestashop-interview/|title=PrestaShop's female CEO tells all - Interview with Corinne Lejbowicz, CEO of PrestaShop|date=April 14, 2016|website=HostAdvice}}

In March 2014, PrestaShop SA secured $9.3M in Series B Funding to continue its global expansion efforts.{{cite web|title=PrestaShop raises $9.3M in Series B Funding|date=6 March 2014|url=http://www.finsmes.com/2014/03/prestashop-raises-9-3m-in-series-b-funding.html}}

In January 2015, the company launched PrestaShop Cloud, a free self-hosted version of its software,{{cite web|title=PrestaShop disrupts the ecommerce market with the industry's first free cloud software for merchants|url=https://www.prestashop.com/en/press-releases/2015/01/29/prestashop-disrupts-the-ecommerce-market-with-the-industrys-first-free-cloud-software-for-merchants/|website=PrestaShop|date=27 January 2022}} but at least since 2017 is no longer available.{{cite web |url=https://twitter.com/PrestaShop/status/869474591340724224 |title=PrestaShop on Twitter|website=twitter.com |access-date=12 January 2022 |archive-url=https://web.archive.org/web/20200303205722/https://twitter.com/PrestaShop/status/869474591340724224 |archive-date=3 March 2020 |url-status=dead}}

The 1.7.x branch of PrestaShop was first released as a stable version in November 2016.{{cite web |title=About PrestaShop 1.7 |url=http://doc.prestashop.com/display/PS17/PrestaShop+1.7+documentation |access-date=18 September 2021}}

Initially, maintenance for the 1.6 version was planned to expire in October 2018. For various reasons, PrestaShop decided to extend this maintenance period until June 30, 2019.{{cite web |title=End of maintenance for PrestaShop 1.6 |date=12 October 2018 |url=https://www.prestashop.com/en/blog/maintenance-extension-prestashop-1-6 |access-date=20 September 2021}}

PrestaShop has been built as a monolith following traditional object-oriented PHP practices. Originally based on a custom framework, it is progressively being migrated to Symfony.{{cite web |title=The PrestaShop architecture |url=https://devdocs.prestashop.com/1.7/development/architecture/ |website=devdocs.prestashop.com |access-date=27 September 2021}}

In February 2018, Alexandre Eruimy took over as CEO of PrestaShop. Since then, the company has been signing large-scale strategic partnerships with companies such as Paypal, Google, Meta, TikTok and many others, in order to make the latest technological solutions available to e-retailers.{{Citation needed|date=April 2022|reason=new added info without source}}

In April 2019, PrestaShop reached 32% market share of all online shopping sites in France, according to BuiltWith.{{Cite web |date=2019-04-03 |title=eCommerce technologies Web Usage Distribution in France |url=https://trends.builtwith.com/shop/country/France |url-status=live |archive-url=https://web.archive.org/web/20190403164647/https://trends.builtwith.com/shop/country/France |archive-date=2019-04-03 |access-date=2023-09-03 |publisher=BuiltWith}}

PrestaShop's worldwide marketshare of sites using open-source shopping cart software was 0.31% in October 2021 according to BuiltWith.{{cite web |date=2021-10-10 |title=Statistics for websites using Open Source technologies |url=http://trends.builtwith.com/shop/open-source |archive-url=https://web.archive.org/web/20211016192011/https://trends.builtwith.com/shop/open-source |archive-date=2021-10-16 |website=BuiltWith}} According to W3Techs's August 2023 report, 0.8% of the top 10 million websites worldwide are built using PrestaShop.{{cite web |date=2023-08-30 |title=Usage statistics and market share of PrestaShop for websites |url=http://w3techs.com/technologies/details/cm-prestashop/all/all |access-date=2023-09-02 |publisher=W3Techs}}

In October 2019, PrestaShop closed the Miami headquarters and ceased its operations in the Americas.{{cite web|title=PrestaShop Inc. business filings|url=http://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=PRESTASHOP%20F100000048670&aggregateId=forp-f10000004867-9c0a71b5-e1e6-439a-9f96-dc11987b6292&searchTerm=prestashop&listNameOrder=PRESTASHOP%20F100000048670|website=sunbiz.org}}

In 2019, PrestaShop received the Acteurs du Libre International Award{{cite web |url=https://cnll.fr/news/le-cnll-r%C3%A9v%C3%A8le-les-laur%C3%A9ats-du-concours-des-acteurs-du-libre-2019/ |title=Le CNLL révèle les lauréats du concours des Acteurs du Libre 2019 |publisher=CNLL}} for its international development strategy.

A beta version of PrestaShop 8 was released in August 2022 along with a migration path from PrestaShop 1.7.{{Cite web |date=2022-08-15 |title=Migrate your solutions from PrestaShop 1.7 to 8.0 |url=https://build.prestashop-project.org/news/2022/migrate-your-solutions-from-17-to-80/ |access-date=2023-01-19 |website=build.prestashop-project.org |language=en}} In October 2022, PrestaShop 8.0 was released.{{cite web |last1= |date=2022-10-26 |title=PrestaShop 1.8.0 Release |url=https://github.com/PrestaShop/PrestaShop/releases/tag/8.0.0 |website=GitHub}}

In November 2021, PrestaShop joined the MBE Worldwide group to accelerate its growth and become the leading commerce platform for accelerating business growth worldwide.{{Cite web |title=MBE and PrestaShop join forces to become a leading global commerce platform to power business growth |url=https://www.mbecorporate.com/news/mbe-worldwide-acquires-prestashop/ |access-date=2022-12-22 |website=MBE Worldwide |language=en-US}}

Business model

As an open-source organization, PrestaShop is faced with the challenge of generating revenues. By leveraging the size and international scope of its open-source community, the company established two main sources of revenue:

  • PrestaShop Addons, a marketplace through which merchants purchase custom addons and themes for their stores
  • Strategic partnerships with e-commerce industry leaders such as PayPal or Google{{cite web|title=E-commerce Industry Partners|url=https://www.prestashop.com/en/industry-partners|website=PrestaShop|date=30 January 2020}}

Features

PrestaShop has more than three hundred built-in features for managing product listing, payments, shipping, manufacturers and suppliers. PrestaShop uses a web template system that allows users to customize store themes and add new features through add-on modules. The PrestaShop Addons marketplace provides a platform for third-party developers to sell themes and modules to merchants.

=Themes=

PrestaShop provides a basic responsive theme by default. Users can install or develop their own themes that change the display of the website without altering its content.

=Modules=

Add-on modules extend the software's built-in functionalities. Users may install modules directly within the software administration panel or develop their own.

Partnerships

On June 14, 2021, Wish announced a partnership with PrestaShop to provide over 300k merchants with access to the Wish marketplace.{{Cite press release|url=https://www.businesswire.com/news/home/20210614005463/en/Wish-Announces-Partnership-With-Leading-Ecommerce-Platform-PrestaShop|title=Wish Announces Partnership with Leading Ecommerce Platform PrestaShop|date=14 June 2021}}

In June 2023, Prestashop forms an official, co-branded partnership with marketing automation platform Klaviyo launching Prestashop Automation with Klaviyo {{Cite web |date=June 13, 2023 |title=PrestaShop Automation with Klaviyo |url=https://addons.prestashop.com/en/newsletter-sms/91359-prestashop-automation-with-klaviyo.html |access-date=March 27, 2024 |website=Prestashop.com |language=en}}{{Cite web |date=July 11, 2023 |title=Prestashop et Klaviyo lancent Prestashop Automation |url=https://www.ecommercemag.fr/Thematique/retail-1220/strategie-retail-2163/Breves/Prestashop-et-Klaviyo-lancent-Prestashop-Automation-383862.htm |access-date=March 27, 2024 |website=Ecommercemag.fr |language=fr}}

See also

References