PrettyLitter
{{Short description|American cat litter producer}}
{{Infobox company
| name = PrettyLitter
| logo = File:PrettyLitter logo.svg
| logo_size =
| logo_alt =
| type = Private
| industry = {{hlist|Cat Litter|Cat food}}
| foundation = {{start date and age|2015}}
| location = Los Angeles, California, U.S.
| products =
| parent = Mars
| homepage = {{URL|prettylitter.com}}
}}
PrettyLitter is an American pet wellness company based in Los Angeles, that produces lightweight crystal-based cat litter that is designed to react to a cat's urine to indicate potential health problems by changing color based on the acidity, alkalinity or the presence of blood in a cat's urine.{{Cite web|title=Mars Is Said to Acquire PrettyLitter for Under $1 Billion|url=https://www.bloomberg.com/news/articles/2021-09-07/mars-is-said-to-acquire-prettylitter-for-under-1-billion|access-date=2021-11-13|website=www.bloomberg.com}}{{Cite magazine|title=Rainbow Kitty Litter Could Help Monitor Your Cat's Health|url=https://www.wired.com/review/pretty-litter/|access-date=2021-11-13|magazine=Wired|language=en-US}} PrettyLitter also produces health-focused cat food.{{Cite web|last=Adelson|first=Karen Iorio|date=2018-12-10|title=Strat Haul: This Odor-Free Kitty Litter Is the Best Thing I Bought in 2018|url=https://nymag.com/strategist/article/best-kitty-litter-prettylitter-review.html|access-date=2021-11-13|website=The Strategist|language=en-us}} In May 2021, PrettyLitter was acquired by Mars for a reported $1 billion.{{Cite web|title=Coinbase takes its SEC battle to the public|url=https://fortune.com/2021/09/08/coinbase-takes-its-sec-battle-to-the-public/|access-date=2021-11-14|website=Fortune|language=en}}
History
PrettyLitter was founded in 2015 by Daniel Rotman{{Cite web|last=Adelson|first=Karen Iorio|date=2019-03-05|title=The Best Automatic Pet Feeders and Water Fountains, According to Experts|url=https://nymag.com/strategist/article/best-automatic-pet-feeders-and-water-fountains.html|access-date=2021-11-13|website=The Strategist|language=en-us}}{{Cite web|title=Check out Randle Communications on Inc.com|url=https://www.inc.com/profile/randle-communications|access-date=2021-11-13|website=Inc.com|language=en}} who graduated from the University of California, Berkeley, and received his master's degree from Harvard University where he was a Fellow for the Center for Public Leadership. Rotman has previously worked for the U.S. Congressional Chair of the United States House Committee on Foreign Affairs.{{Cite web|last=Dundas|first=Suzie|title=Created On A Television Show, PrettyLitter Uses Color-Changing Litter To Monitor Feline Health|url=https://www.forbes.com/sites/suziedundas/2019/05/24/created-on-a-television-show-prettylitter-uses-color-changing-litter-to-monitor-feline-health/|access-date=2021-11-13|website=Forbes|language=en}}
The idea of PrettyLitter was born after the passing of Rotman's cat, Gingi, where he discovered there were no at-home tools to help detect cats' potential health issues.{{Cite web|title=Health-monitoring cat litter can help detect common feline illnesses|url=https://www.oregonlive.com/pets/2015/10/health-monitoring_cat_litter_c.html|access-date=2021-11-13|website=oregonlive|date=29 October 2015|language=en}}{{Cite web|last=Abo|first=Jessica|title=How to Be a Successful Leader in Your Industry|url=https://www.entrepreneur.com/video/340067|access-date=2021-11-13|website=Entrepreneur|language=en}}{{Cite magazine|last=Chan|first=Tim|date=2021-07-20|title=So You Got a Pandemic Puppy… Here's How to Keep Them Happy Once You Go Back to Work|url=https://www.rollingstone.com/product-recommendations/lifestyle/best-pet-products-1163005/|access-date=2021-11-13|magazine=Rolling Stone|language=en-US}}
In 2015, PrettyLitter participated in the Startup U competition led by a 7-week reality television series that premiered on ABC Family from August to October 2015.{{Cite web|last=Friedlander|first=Whitney|date=2015-06-30|title=ABC Family Sets Cast for Tech-Themed Reality Series 'Startup U'|url=https://variety.com/2015/tv/news/startup-u-abc-family-silicon-valley-reality-series-1201531134/|access-date=2021-11-13|website=Variety|language=en-US}}{{Cite web|title=Why Tim Draper's startup reality show is the first one I've actually liked (No really)|url=https://pando.com/2015/08/13/why-tim-drapers-startup-reality-show-first-one-ive-actually-liked-no-really/}} As one of the finalists for Startup U, Rotman officially started PrettyLitter from his apartment after completion of the show in late 2015.{{Cite web|last=Shandrow|first=Kim Lachance|title=Meet the Scrappy Young Entrepreneurs of ABC Family's Upcoming 'Startup U' Show|url=https://www.entrepreneur.com/article/248369|access-date=2021-11-13|website=Entrepreneur|language=en}}
It is reported that Mars acquired PrettyLitter for more than $1 billion.
References
{{reflist}}
{{Authority control}}
External links
- [https://www.prettylitter.com/ Official website]
{{Mars, Incorporated}}
Category:Companies based in Los Angeles
Category:Manufacturing companies based in Los Angeles
Category:Animal food manufacturers