Prima Zoom

{{Short description|Television channel}}

{{Infobox television channel

| name = Prima ZOOM

| logo = File:Prima ZOOM logo.svg

| logo_size = 180px

| logo_alt =

| launch_date = 1 February 2013

| language = Czech

| picture_format = 16:9/4:3 576i (SDTV)
720p/1080i (HDTV)

| owner = FTV Prima
MTG

| country = Czech Republic

| sister_channels = TV Prima
Prima Cool
Prima Krimi
Prima Love
Prima Max
Prima Show
Prima Star
CNN Prima News
Prima SK

| website = [https://zoom.iprima.cz/ Official website]

| terr_serv_1 = DVB-T/T2

| terr_chan_1 = MUX 22 (FTA)

| online_serv_1 = Prima ZOOM Online

| online_chan_1 = [https://zoom.iprima.cz/vysilani Watch live]
{{small|(Czech only)}}

| online_serv_2 = Prima+

| online_chan_2 = [https://www.iprima.cz/zive/zoom Watch live]
{{small|(Czech only)}}

}}

Prima ZOOM is a documentary television channel of FTV Prima group. Prima ZOOM was launched on 1 February 2013, complementing its sister channels Prima Family, Prima COOL, and Prima Love.{{cite web |url=http://www.mtg.se/en/Brands--Operations/Brands/Free-TV/prima-zoom/ |title=Prima ZOOM - Brands & Operations - MTG |accessdate=2014-12-27 |url-status=dead |archiveurl=https://web.archive.org/web/20141015110240/http://www.mtg.se/en/Brands--Operations/Brands/Free-TV/prima-zoom/ |archivedate=2014-10-15 }}

Prima ZOOM's graphics identity was made by Studio Oficina, as it did also with Prima Love and Prima COOL. Its graphics and logo are based on the gesture pinch-to-zoom.{{Cite web |url=http://www.ofcn.cz/project/64 |title=Oficina Project: ZOOM |access-date=2014-12-27 |archive-date=2014-12-27 |archive-url=https://web.archive.org/web/20141227214706/http://www.ofcn.cz/project/64 |url-status=dead }}

Prima ZOOM broadcasts daily between 08.00 and 02.00. The channel is available in the Czech digital terrestrial network (like other channels of FTV Prima group) in multiplex 3 (like Prima Love), as well as in the basic packages of a number of satellite, cable, and IPTV pay-TV operators, and had a household penetration of well over 90% when it launched.