PrimeLocation
{{Infobox company
| name = PrimeLocation
| logo = Primelocation logo.png
| size =
| type = Division
| foundation = {{start date and age|2001}}
| location_city = London
| location_country = United Kingdom
| industry = Real estate
| parent = Zoopla
| owner = ZPG Ltd
| homepage = {{url|http://www.primelocation.com/}}
}}
PrimeLocation.com is a UK property portal owned by ZPG Ltd that lists properties in the UK and abroad. It was founded in 2001 by a group of 200 UK estate agents. It accepts property listings only from estate agents, letting agents and property developers. Its main rival is Rightmove.
Overview
PrimeLocation primarily addresses the upper and middle property markets. The website lists properties from over 16,000 estate agent branches,{{cite web |title=About us |url=http://www.primelocation.com/about/ |work=PrimeLocation |access-date=9 September 2013}} including high-end estate agents such as Knight Frank, Hamptons International and Strutt & Parker.
Primelocation.com attracts over 5 million visitors a month. It also lists overseas properties from over 60 countries. In April 2010 there were 2.3 million unique visitors to the site.Intellitracker, May 2010
Blog Awards
In December 2009, Primelocation.com launched a property blog awards to recognise the talent of property bloggers.{{Cite web |title=The 2009 Primelocation.com Blog Awards: and the Winners are |url=https://pr.gaeatimes.com/the-2009-primelocationcom-blog-awards-and-the-winners-are-12564 |access-date=2025-01-18}} Nominations were accepted in four categories: best blog, best blog post, best newcomer and users' favourite. Winners of "the users' favourite" category were determined by a public vote, whereas the remaining three winners were chosen by judges.{{cn|date=March 2025}}
Acquisition
In January 2006, Primelocation.com was purchased for £48m by the Daily Mail and General Trust and was part of the property portfolio of Associated Northcliffe Digital, the group's digital consumer division{{Cite news |date=2005-12-08 |title=Daily Mail buys property website |url=http://news.bbc.co.uk/2/hi/business/4509290.stm |access-date=2025-01-18 |language=en-GB}} alongside FindaProperty.com. In 2011, DMGT merged its Digital Property Group with Zoopla, aiming to challenge Rightmove.{{cite web |title=DMGT to merge Digital Property Group with Zoopla in challenge to Rightmove |url=http://www.thedrum.com/news/2011/10/14/dmgt-merge-digital-property-group-zoopla-challenge-rightmove|work=The Drum|access-date=9 September 2013}} DMGT owns 55% of the new company.
In June 2016, Zoopla Property Group (ZPG) announced that it was planning to relaunch Primelocation. The objective was for Primelocation to appear more contemporary, with differentiation for area sponsorship and premium listings.{{Cite web |last=Smith |first=Luke |title=Zoopla set to relaunch PrimeLocation - AIM Group |url=https://aimgroup.com/2016/06/29/zoopla-set-to-relaunch-primelocation-2/ |access-date=2025-01-18 |website= |language=en-US}}
See also
References
{{reflist}}
External links
- [http://www.primelocation.com Official Website]
- [https://miashome.co/ Home Staging]
{{Real estate in the United Kingdom}}
Category:British real estate websites