Primula obconica

{{Short description|Species of flowering plant}}

{{Speciesbox

|image = Primula obconica2.jpg

|image_caption =

|genus = Primula

|species = obconica

|authority = Hance

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Primula obconica is a species of flowering plant in the family Primulaceae, native to China. It is a short-lived evergreen perennial growing to {{convert|40|cm|0|abbr=on}} tall by {{convert|25|cm|0|abbr=on}} broad, with rosettes of coarse, heart-shaped leaves, and thick stalks bearing umbels of lavender flowers in late winter and early spring.{{cite book|title=RHS A-Z encyclopedia of garden plants|year=2008|publisher=Dorling Kindersley|location=United Kingdom|isbn=978-1405332965|pages=1136}}

The specific epithet obconica means "inverted cone", referring to the convex flowers.

This is a tender plant which us usually grown annually as a houseplant or in a cool greenhouse. Numerous cultivars have been developed, of which 'Libre Magenta'{{cite web|title=RHS Plant Selector - Primula obconica 'Libre Magenta'|url=http://apps.rhs.org.uk/plantselector/plant?plantid=3867|accessdate=1 July 2013|archive-url=https://archive.today/20130424041906/http://apps.rhs.org.uk/plantselector/plant?plantid=3867|archive-date=24 April 2013|url-status=dead}} has gained the Royal Horticultural Society's Award of Garden Merit.{{cite web | url = https://www.rhs.org.uk/plants/pdfs/agm-lists/agm-ornamentals.pdf | title = AGM Plants - Ornamental | date = July 2017 | page = 81 | publisher = Royal Horticultural Society | accessdate = 18 May 2018}}

The hairs on the leaves may cause allergic reactions.{{cite web|title=BBC plant finder - Primula obconica|url=https://www.bbc.co.uk/gardening/plants/plant_finder/plant_pages/11242.shtml|accessdate=1 July 2013}}