Printcasting

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Printcasting is a web site and self-publishing technology designed to let individuals and organizations create self-updating PDF magazines using content from participating blogs or news providers. It has been mentioned in Business Week{{cite web|url=http://www.businessweek.com/technology/content/mar2009/tc2009038_509195.htm|archive-url=https://web.archive.org/web/20090311034557/http://www.businessweek.com/technology/content/mar2009/tc2009038_509195.htm|url-status=dead|archive-date=March 11, 2009|title=Bloomberg Business|work=Bloomberg.com}} and the Rocky Mountain News{{Cite web|url=http://www.rockymountainnews.com/news/2008/may/19/digitalprint-hybrid-the-latest-in-publishing/|title = Rocky Mountain News}} as an example of online experiments that can help newspapers during a time when print readership is declining.

Printcasting was founded by Dan Pacheco and is supported by an $837,000 grant to The Bakersfield Californian by the Knight Foundation through the Knight News Challenge. The focus of the project in its initial phases is hyper-local and interest-based, allowing micro-communities to publish magazines which can be printed and distributed by various methods. According to Business Week, the service begins with a pilot in Bakersfield, California.{{citation needed|date=October 2022}}

In the fall of 2008, the World Association of Newspapers [WAN] listed Printcasting as one of five important audience-building strategies newspapers should consider.{{citation needed|date=October 2022}}