Privilege sign

{{short description|Advertising sign}}

File:Sari-sari Store.JPG in the Philippines]]

A privilege sign is a retail store sign provided by a manufacturer, with the manufacturer's branding on it. The signs may be provided to the store at no cost, in return for the manufacturer's advertising on the sign.{{cite book | isbn = 9781610751698 | title = Ghost Signs of Arkansas | last1 = Haas | first1 = Cynthia Lea | year = 1997 | publisher = University of Arkansas Press | page = 19 }} Examples include Coca-Cola signs, bar/tavern signage provided by breweries containing that brewery's brand logo above the establishment's name, and painted signs on sides of shops.{{cite book | isbn = 9781609495435 | title = Fading Ads of Philadelphia | last1 = O'Toole | first1 = Lawrence | year = 2012 | publisher = History Press | page = 103 }}

Privilege signs are no longer popular with manufacturers or stores in the United States, slowly disappearing from storefronts in that country.{{cite web|url=https://www.nytimes.com/2013/10/17/nyregion/tracking-privilege-signs-as-they-vanish.html|title=Tracking 'Privilege Signs' as They Vanish|author=David W. Dunlap|work=New York Times|date=17 October 2013|accessdate=17 October 2013}} However, they remain a common fixture in other countries, such as sari-sari stores in the Philippines, where common sponsors of privilege signs include soft drinks, telecommunications services, soap brands and tobacco.

Similar such signs still appear on independent newsagents in the United Kingdom with Lycamobile and Coca-Cola being among the most prominent of brands to advertise.