Priyatama

{{About||the 2014 Marathi film|Priyatama (2014 film)}}

{{Original research|date=June 2019}}

{{Use dmy dates|date=December 2015}}

{{Use Indian English|date=December 2015}}

{{Infobox film

| name = Priyatama

| image = Priyatama.jpg

| caption = Movie Poster

| director = Basu Chatterjee

| producer = T.C.Dewan

| writer = Ranjan Bose
Anjaan
Yogesh{{small|(lyrics)}}

| starring = Jeetendra
Neetu Singh
Rakesh Roshan
Asha Sachdev
Utpal Dutt

| music = Rajesh Roshan

| cinematography = K. K. Mahajan

| editing =

| studio = Modern Pictures

| released = {{Film date|df=yes|1977|9|20}}

| runtime = 135 minutes

| country = India

| language = Hindi

| budget =

| gross =

}}

Priyatama ({{translation}} Sweetheart) is a 1977 Hindi-language musical film, produced by T.C. Dewan under the Modern Pictures banner and directed by Basu Chatterjee. It stars actors like Jeetendra, Neetu Singh, Rakesh Roshan, Asha Sachdev in lead roles, with music composed by Rajesh Roshan. Asha Sachdev won the Filmfare Award for Best Supporting Actress for the portrayal of the character of Renu.

According to film expert Rajesh Subramanian producer T C Dewan in a foul mood rejected the song Koi roko na stating its rubbish. He spoke harshly to lyricist Yogesh Gaur which hurt the writer deeply. Although Dewan later apologised Yogesh walked out of the film never fo work again with him. Song writer Anjaan stepped in to pen the remaining songs. Ironically Koi roko na sung by Kishore Kumar became a chartbuster.

{{cite web |url=http://deep750.googlepages.com/FilmfareAwards.pdf |title=Filmfare Nominees and Winner |page=49}}{{cite web |url=https://www.filmfare.com/awards/filmfare-awards/winners |title=Filmfare Awards Winner}}