Prizm Outlets

{{Use mdy dates|date=April 2025}}

{{Use American English|date=February 2025}}

{{Infobox shopping mall

| name = Prizm Outlets

| image = Fashion Outlets Las Vegas Primm.jpg

| image_width =

| caption = Mall entrance in 2018

| location = Primm, Nevada, United States

| address = 32100 South Las Vegas Boulevard

| coordinates = {{coord|35.60779|N|115.38807|W|source:placeopedia|display=inline,title}}

| opening_date = {{Start date and age|1998|7|16}}

| closing_date =

| developer = TrizecHahn & Gordon Group

| manager =

| owner = Kohan Retail Investment Group

| architect =

| number_of_stores = 100 (as of 1998)
0 (as of April 2025)

| number_of_anchors =

| connected_landmarks =

| floor_area = {{convert|371000|sqft|abbr=on}}

| floors =

| parking =

| footnotes =

| website = {{URL|prizmoutlets.com}}

}}

Prizm Outlets, formerly the Fashion Outlets of Las Vegas, is a {{convert|371000|sqft|adj=on}} outlet shopping center in Primm, Nevada, located just off Interstate 15 at the California state line, approximately {{convert|40|mi}} southwest of Las Vegas. It is owned by Rialto Capital Management, on land leased from the Primm family.{{cite news|title=Primm's Fashion Outlets of Las Vegas faces business and financial woes|newspaper=Las Vegas Review-Journal|author=Eli Segall|date=December 21, 2017|url=https://www.reviewjournal.com/business/primms-fashion-outlets-of-las-vegas-faces-business-and-financial-woes/|accessdate=2017-12-22}}{{cite news|title=Taxable value for Primm mall owners lowered $3.9 million|newspaper=Las Vegas Sun|date=February 28, 2002|url=https://lasvegassun.com/news/2002/feb/28/taxable-value-for-primm-mall-owners-lowered-39-mil/|accessdate=2017-12-22}}{{cite news|title=Lenders foreclosed on Primm's Fashion Outlets of Las Vegas|newspaper=Las Vegas Review-Journal|author=Eli Segall|date=November 5, 2018|url=https://www.reviewjournal.com/business/lenders-foreclosed-on-primms-fashion-outlets-of-las-vegas-1519887/|accessdate=2018-11-10}} It is connected to the Primm Valley Resort.

The Fashion Outlets of Las Vegas opened on July 16, 1998, with approximately 100 retailers. Tenant occupancy and sales decreased during the 2010s, due to competition from Las Vegas Premium Outlets as well as online retailers. By 2020, it was rebranded Prizm Outlets. As of 2025 there are 0 stores.

==History==

Plans for the mall were announced in September 1995.{{cite news|title=Construction to begin on Primm outlet mall|newspaper=Las Vegas Review-Journal|author=Monica Caruso|date=May 6, 1997|url=http://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F0FD38E5610B68205&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}{{cite news |last=Caruso |first=Monica |title=State Line site for major mall |url=https://reviewjournal.newsbank.com/search?text=%22primm%22+%22state+line%22+%22september+27%22&date_from=1995&date_to=&content_added=&pub%5B%5D=1508AFD0E83DBED6 |work=Las Vegas Review-Journal |date=September 27, 1995 |access-date=2023-08-02 |url-access=subscription}}{{cite report|title=Form 10-K: Annual Report|publisher=Primadonna Resorts|date=March 27, 1997|page=24|url=https://www.sec.gov/Archives/edgar/data/901118/0000901118-97-000004.txt|via=EDGAR}} Construction began in May 1997.{{cite news|title=More visitors shopping in Vegas|newspaper=Las Vegas Review-Journal|author=Monica Caruso|date=May 19, 1997|url=http://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F0FD38E5C3087F895&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}} It began as a joint project between two shopping center developers, the Gordon Group and TrizecHahn. The Fashion Outlets of Las Vegas opened on July 16, 1998, at a cost of $75 million.{{cite news|title=Open season|newspaper=Las Vegas Review-Journal|author1=Monica Caruso|author2=Doug Puppel|date=July 17, 1998|url=http://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F0FD39086C60FB24A&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}} The mall is connected to the Primm Valley Resort, and was built to attract motorists along Interstate 15, traveling between Las Vegas and California.{{cite news |title=Primm shopping mall sold |url=https://lasvegassun.com/news/1998/apr/06/primm-shopping-mall-sold/ |access-date=2023-08-02 |work=Las Vegas Sun |date=April 6, 1998}} Its location in Primm was chosen so outlet store tenants could avoid competing with their higher-end stores in Las Vegas. The mall employed 1,000 people.

Upon opening, it included approximately 100 retailers,{{cite news |last=Caruso |first=Monica |title=Primm mall prepares for opening |url=http://www.lvrj.com/lvrj_home/1998/Apr-27-Mon-1998/business/7378929.html |work=Las Vegas Review-Journal |date=April 27, 1998 |archive-url=https://web.archive.org/web/20000915124026/http://www.lvrj.com/lvrj_home/1998/Apr-27-Mon-1998/business/7378929.html |archive-date=2000-09-15}}{{cite news |last=Hochman |first=David |title=Temples of Blessed Excess |url=http://www.nytimes.com/1999/06/13/travel/temples-of-blessed-excess.html |access-date=2023-08-02 |work=The New York Times |date=June 13, 1999 |quote=The indoor mall of the Primm outlets was a manageable loop of about 100 stores, with a few cafes, including Starbucks.}} and a food court with 10 restaurants.{{cite news |title=Primm bets on big outlet center |url=https://lasvegassun.com/news/1998/may/18/primm-bets-on-big-outlet-center/ |access-date=2023-08-02 |work=Las Vegas Sun |date=May 18, 1998}} The single-level mall, designed by MCG Architecture of Beverly Hills,{{cite news |title=Outlet Center Opens at State Line |url=https://www.latimes.com/archives/la-xpm-1998-jul-28-fi-7765-story.html |access-date=2023-08-02 |work=Los Angeles Times |date=July 28, 1998}} is divided into two themed courts: one resembling New York City and the other modeled in the style of Miami Art Deco.{{cite web|title=Mall directory (2016)|url=http://www.campaigncentre.com.au/_client/_files/FASHION_1125/map_Fashion_Outlets_Brochure_English_8_23_16.pdf|publisher=Fashion Outlets of Las Vegas|accessdate=2017-12-22}}

After opening, some tenants complained of poor sales and subsequently closed, prompting lawsuits from the mall.{{cite news |title=Primm mall sues restaurant over lease |url=https://lasvegassun.com/news/1999/may/28/primm-mall-sues-restaurant-over-lease/ |access-date=2023-08-02 |work=Las Vegas Sun |date=May 28, 1999}}{{cite news |title=Fashion Outlet sues defecting tenant |url=https://lasvegassun.com/news/1999/dec/29/fashion-outlet-sues-defecting-tenant/ |access-date=2023-08-02 |work=Las Vegas Sun |date=December 29, 1999}} Other tenants reported strong sales. Nevertheless, the Fashion Outlets of Las Vegas received only 1.5 million visitors in its first year, far below expectations; TrizecHahn had estimated 10–12 million. In 1999, the mall launched a new marketing campaign to boost attendance among Southern Nevada residents.{{cite news |last=Caruso |first=Monica |title=Fashion Makeover |url=http://lvrj.com/lvrj_home/1999/Jul-26-Mon-1999/business/11621252.html |work=Las Vegas Review-Journal |date=July 26, 1999 |archive-url=https://web.archive.org/web/20000606163430/http://lvrj.com/lvrj_home/1999/Jul-26-Mon-1999/business/11621252.html |archive-date=2000-06-06}} An existing shuttle bus service between Las Vegas and the mall was also increased.{{cite news |last=Hayes |first=Trevor |title=Fashion Outlet has new boss |url=http://www.lvrj.com/lvrj_home/2000/Jan-21-Fri-2000/business/12788512.html |work=Las Vegas Review-Journal |date=January 21, 2000 |archive-url=https://web.archive.org/web/20020617065952/http://www.lvrj.com/lvrj_home/2000/Jan-21-Fri-2000/business/12788512.html |archive-date=2002-06-17}}

In 2001, it was among the top-five outlet centers in the U.S., based on sales per square foot. Another new marketing campaign was launched later that year. It included television and radio advertisements, as well as billboards targeting motorists along Interstate 15.{{cite web |last=Brady |first=Stephen |title=Fashion Outlets' new ad campaign designed to stop traffic–by the carload |url=http://www.fashionoutletlasvegas.com/pdf/VRN_2001_05.pdf |website=Value Retail News |archive-url=https://web.archive.org/web/20060506212414/http://www.fashionoutletlasvegas.com/pdf/VRN_2001_05.pdf |archive-date=May 6, 2006 |date=May 2001}}{{cite web |title=Creative outlet gets down to basics |url=http://www.fashionoutletlasvegas.com/pdf/MT_2001_09.pdf |website=Marketing Trendz |archive-url=https://web.archive.org/web/20061007212108/http://www.fashionoutletlasvegas.com/pdf/MT_2001_09.pdf |archive-date=October 7, 2006 |date=September–October 2001}} Profits increased further after the September 11 attacks, which had resulted in less air travel and more motorists.{{cite web |last=Brady |first=Stephen |title=Fashion Outlets Las Vegas pans for gold on a well-traveled road with more traffic |url=http://www.fashionoutletlasvegas.com/pdf/VRN_2002_03.pdf |website=Value Retail News |archive-url=https://web.archive.org/web/20060506212240/http://www.fashionoutletlasvegas.com/pdf/VRN_2002_03.pdf |archive-date=May 6, 2006 |date=March 2002}}

Prior to the mall's opening, TrizecHahn had agreed to sell its interests to The Rouse Company,{{cite news|title=Upscale-looking outlet mall opens today in Primm|newspaper=Las Vegas Sun|date=July 16, 1998|url=http://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F1327089C8DB77598&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}} but the sale did not materialize.{{cite news|title=Fashion Outlet of Las Vegas termed among tops in nation|newspaper=Las Vegas Review-Journal|author=Hubble Smith|date=February 17, 2001|url=http://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F0FD394030AFAA32B&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}} Talisman Cos., a Florida-based real estate developer focused on turning around underperforming shopping centers, acquired a stake in the property in 2000, and by the following year, was reported to be seeking full ownership.{{cite news|title=Perfect partnership|newspaper=Miami Herald|author=Elaine Walker|date=April 9, 2007|url=http://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F118DEB5B8BD213C8&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}{{cite news|title=Scuttlebutt|newspaper=Las Vegas Business Press|date=March 9, 2001|url=http://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F12461073C5FDE7B0&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}

Talisman announced in 2007 that it had obtained a $141 million loan to finance an expansion of the mall from {{convert|371000|sqft}} to {{convert|521000|sqft}}. At the time, tourists accounted for more than 80 percent of its clientele.{{cite news|title=Primm mall set to add space|newspaper=Las Vegas Review-Journal|author=Benjamin Spillman|date=April 4, 2007|url=http://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F118531162D6742B0&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}} In 2012, the mall took out a $73-million mortgage, along with a $32-million loan from Brookfield Asset Management. Brookfield foreclosed in 2016, taking ownership of the mall. Tenant occupancy had seen a decrease, and sales were also reduced because of competition from Las Vegas Premium Outlets as well as online retailers.{{cite news |last=Segall |first=Eli |title=Primm's Fashion Outlets of Las Vegas faces grim future |url=https://www.reviewjournal.com/business/business-columns/real-estate-insider/primms-fashion-outlets-of-las-vegas-faces-grim-future-1545437/ |access-date=2023-08-02 |work=Las Vegas Review-Journal |date=December 7, 2018}} By late 2017, the mall's mortgage was reportedly in default. The mortgage holder, Miami-based real estate firm Rialto Capital Management, repossessed the property in 2018.

By December 2019, more than $2 million had been spent on upgrades for the mall. This included interior artwork by more than 30 muralists and street artists from around the world.{{cite news |last=Hudson |first=Subrina |title=Primm's Fashion Outlets getting new name, direction |url=https://www.reviewjournal.com/business/primms-fashion-outlets-getting-new-name-direction-1907515/ |accessdate=December 26, 2019 |work=Las Vegas Review-Journal |date=December 5, 2019}} Rialto changed the mall's name to Prizm Outlets and sought a younger demographic. Christopher Julian, a design architect who oversaw the rebranding, said, "We wanted to turn it into an evolution of the word Primm … and introduce that concept to Generation Z, so we put the 'z,' which is Prizm." The mall was approximately 66-percent occupied as of early 2020.{{cite news |title=Question of the Day |url=https://www.lasvegasadvisor.com/question/primm-fashion-outlets/ |access-date=2023-08-02 |work=Las Vegas Advisor |date=February 13, 2020}} Prizm Outlets lost 95 percent of its value during the final six months of the year, amid the COVID-19 lockdowns.{{cite news |last=Tempkin |first=Adam |title=Vegas Mall That Lost 95% of Value Might Be Just the Beginning |url=https://www.bloomberg.com/news/articles/2021-01-28/vegas-mall-that-lost-95-of-value-might-be-just-the-beginning |access-date=2023-08-02 |work=Bloomberg |date=January 28, 2021}} In 2021, the outlets at auction was purchased by the Kohan Retail Investment Group for $1.525 million. The loan on the mall suffered a loss of 120% or $74 million dollars.{{cite news |last1=Tempkin |first1=Adam |title=A 120% Loss on Vegas Mall Triggers Payday for Icahn's Big Short |url=https://www.bloomberg.com/news/articles/2021-05-26/a-120-loss-on-vegas-mall-triggers-payday-for-icahn-s-big-short |access-date=13 August 2021 |work=Bloomberg |date=May 26, 2021}} Only around a handful of stores remained open as of 2022, with the food court entirely shuttered. A year later, the only remaining tenants were Bath & Body Works and Michael Kors.{{cite news |last=Segall |first=Eli |title=Outlet mall in Primm, once filled with tenants, is largely empty |url=https://www.reviewjournal.com/business/outlet-mall-in-primm-once-filled-with-tenants-is-largely-empty-2605295/ |access-date=2023-08-02 |work=Las Vegas Review-Journal |date=July 10, 2022}}{{cite news |last=Diamond |first=Krista |title=Twenty-Four Hours in Primm, Nevada |url=https://knpr.org/magazine-desert-companion/2022-09-29/twenty-four-hours-in-primm-nevada |access-date=2023-08-02 |work=Nevada Public Radio |date=September 29, 2022}}{{cite news |last=Hitt |first=Christine |title=This town on the California border once bustled. Now, it's quiet and quirky. |url=https://www.sfgate.com/travel/article/once-bustling-town-primm-nevada-las-vegas-18179203.php |access-date=2023-08-02 |work=SFGate |date=July 1, 2023}} A single tenant, a Sanithrift outlet, remained in operation until around April 2025.{{Cite web |last=Hemmersmeier |first=Sean |date=2024-03-15 |title=Is one of the last stores at Primm Mall closing? |url=https://www.reviewjournal.com/business/is-one-of-the-last-stores-at-primm-mall-closing-3018088/ |access-date=2024-04-06 |language=en-US}}