Program director#Broadcasting

{{Refimprove|date=April 2011}}

In service industries, such as education, a program manager or program director researches, plans, develops and implements one or more of the firm's professional services. For example, in education, a program director is responsible for developing and maintaining degree-granting programs and/or other educational services.

In program management, the Program Director is a senior manager responsible for the overall success of the program.{{Cite web | last = Filicetti | first = John | title = PMO and Project Management Dictionary | publisher = PM Hut | date = August 20, 2007 | url = http://www.pmhut.com/pmo-and-project-management-dictionary | access-date = 21 November 2009}}

A program director's role in a company that sells professional services is similar to a product manager's role in a company that sells tangible goods.