Project Neptune (National Trust)

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File:Greenala Point - geograph.org.uk - 1570878.jpg, Pembrokeshire; the cliffs and coastal slopes have been purchased by the National Trust as part of 'Project Neptune']]

Project Neptune, also known as Enterprise Neptune, is a long-term project of the National Trust to acquire or put under covenant a substantial part of the Welsh, English and Northern Irish coastline. In 1999 it was relaunched as the Neptune Coastline Campaign.[http://www.nationaltrust.org.uk/main/w-trust/w-support/w-donations/w-appeals_and_campaigns/w-donate-neptune_coastline.htm Neptune Coastline Campaign information at the National Trust] {{webarchive|url=https://web.archive.org/web/20090627064934/http://www.nationaltrust.org.uk/main/w-trust/w-support/w-donations/w-appeals_and_campaigns/w-donate-neptune_coastline.htm |date=2009-06-27 }} It is named for the Roman god of the sea.

The Project began in May 1965 with the acquisition of Whiteford Burrows in the Gower Peninsula.[http://www.nationaltrust.org.uk/main/w-trust/w-support/w-donations/w-appeals_and_campaigns/w-donate-neptune_coastline/w-donate-neptune-sofar.htm National Trust: Neptune Coastline Campaign, the story so far] {{webarchive|url=https://web.archive.org/web/20101231133812/http://www.nationaltrust.org.uk/main/w-trust/w-support/w-donations/w-appeals_and_campaigns/w-donate-neptune_coastline/w-donate-neptune-sofar.htm |date=2010-12-31 }}{{cite web|title=Coast: Looking after our everchanging shores|url=https://www.nationaltrust.org.uk/documents/coast-looking-after-our-ever-changing-shores.pdf|publisher=National Trust|accessdate=21 November 2017}} The aim was to protect the coastline from being developed or industrialised.

By 1973 the project had reached its original £2 million fundraising target and looked after {{convert|338|mi|km}} of coastline. By 1986 the National Trust had raised £8.75 million through Project Neptune. The Project looked after {{convert|710|mi|km}} of British coastline by 2009. By its 50th anniversary in May 2015 the Trust had acquired {{convert|574|mi|km}} of coastline through the project, bringing its total holding to {{convert|775|mi|km}}.{{cite web|title=Fifty years of Neptune Coastline campaign|url=https://www.nationaltrust.org.uk/features/fifty-years-of-neptune-coastline-campaign-|publisher=National Trust|accessdate=21 November 2017|language=en}} This increased to {{convert|780|mi|km}}, some 10% of the total UK coastline, later that year and covers an area of {{convert|48800|ha|acres}}.{{cite web |title=Telling Neptune's story 50 years on |url=https://www.nationaltrust.org.uk/features/fifty-years-of-neptune-coastline-campaign- |website=National Trust |accessdate=10 August 2020 |language=en}}{{cite web |title=Coast appeal |url=https://www.nationaltrust.org.uk/appeal/coast-campaign-appeal |website=National Trust |accessdate=10 August 2020 |language=en}}

The Project owns some of the UK's most iconic coast including land near the Giant's Causeway in Northern Ireland, {{convert|5.5|mi|km}} of the White Cliffs of Dover and The Needles. The project includes four World Heritage Sites and nine lighthouses. The Project has not been completely successful in achieving its ambitions, having had its £1 million bid for Land's End turned down in 1981.

The Project is currently focussed on the maintenance of the coastline that it already owns, particularly with regard to coastal management.