Prozis
{{Short description|Portuguese sports nutrition brand}}
{{Use dmy dates|date=March 2017}}
{{Infobox company
| name = Prozis
| logo = Prozis logo blk-neg.png
| hq_location =
| location_city = Maia
| website = {{URL|prozis.com}}
| location_country = Portugal
| industry = E-commerce, Nutrition, Well-being, Fitness Apparel
| area_served = Worldwide
| foundation = Esposende, Portugal ({{Start date and age|df=yes|2007}})
| founder = Miguel Milhão
| owner = Miguel Milhão
}}
Prozis, established in 2007 by Miguel Milhão, is a Portugal-based brand operating under the Prozis Group. Headquartered in Maia,{{Cite web |title=Tecmaia – PROZIS cria centro de I&D na Maia |url=https://www.tecmaia.pt/pt/noticias/prozis-cria-centro-de-id-na-maia |access-date=2025-04-07 |website=www.tecmaia.pt}} Portugal, the company specializes in a comprehensive range of sports nutrition,{{Cite web |date=2016-07-02 |title=Prozis: Lições de marketing digital de uma loja online de sucesso |url=https://web.archive.org/web/20160702093910/http://www.markedu.pt/prozis-licoes-marketing-digital |access-date=2025-04-07 |website=web.archive.org}} fitness apparel, and well-being products, serving a global customer base through its multilingual e-commerce platform. While its primary business model is online retail, Prozis has developed infrastructures to support its operations. This includes strategically located logistics centers, warehouses, and facilities in key countries such as the United States, Germany, Italy, and Portugal. This infrastructure enables efficient distribution and quality control. In addition to its direct-to-consumer online sales, Prozis products are distributed through established retail partnerships with supermarkets, nutrition stores, and other relevant retailers, broadening its market reach and accessibility worldwide.
History
Prozis began as an online platform distributing sports nutrition products from established brands to the Portuguese market. Initially the focus was to sell other brands products, but soon the company started to make their own products, reaching a point where they only produce Prozis. Subsequently, the company expanded its product range to include supplements, activewear, functional foods, and technology-related items. To support this expansion, Prozis invested in production facilities and quality control processes. The company now operates multiple production facilities.{{Cite web |title=Dono da Prozis: “Temos 10 fábricas e lucros de 11 milhões” |url=https://www.jornaldenegocios.pt/empresas/detalhe/dono-da-prozis-temos-10-fabricas-e-lucros-de-11-milhoes |access-date=2025-04-07 |website=www.jornaldenegocios.pt |language=pt-PT}}
By 2015, Prozis reported growth, with over 230 employees and annual revenue exceeding €45 million.{{Cite web |date=2016-09-14 |title=Empresas portuguesas dão cartas no comércio 'online' e facturam milhões {{!}} DNOTICIAS.PT |url=https://web.archive.org/web/20160914123443/http://www.dnoticias.pt/actualidade/economia/497879-empresas-portuguesas-dao-cartas-no-comercio-online-e-facturam-milhoes |access-date=2025-04-07 |website=web.archive.org}} By 2016, the company had expanded its customer base across multiple markets.
In response to the growing demands of its distribution network, Prozis implemented its own logistics model, which included a dedicated delivery fleet and warehouses in the United States, Germany,{{Cite web |last=Neves |first=Bernardo |date=2022-03-16 |title=Prozis, uma marca portuguesa com armazéns na Alemanha |url=https://bomdia.eu/prozis-uma-marca-portuguesa-com-armazens-na-alemanha/ |access-date=2025-04-07 |website=BOM DIA |language=pt}} Italy and Portugal.
In 2022, Prozis reported estimated annual revenue of $345.5 million. The company utilizes digital marketing, specializing collaborations with internet personalities - influencer marketing. This strategy brought in 2021, a high volume of social media tags in Portugal, and in 2024, in Germany.{{Cite web |date=2022-02-15 |title=Top marcas mencionadas no instagram em 2021 |url=https://ndigital.pt/marcas-mencionadas-no-instagram-2021/#:~:text=Hawkers%20Crew%20(819).-,Alguns%20destaques,influenciadores%20digitais%20no%20Instagram,%20arrecadando%20um%20total%20de%2041.872%20men%C3%A7%C3%B5es.,-A%20categoria%20Autom%C3%B3veis |access-date=2025-04-07 |language=pt-PT}}
In 2024, Prozis announced a plan of $20 million for a cereal production facility in South Carolina, USA, to expand its North American presence.{{Cite web |last=ECO |date=2024-09-23 |title=Prozis constrói fábrica de 20 milhões nos EUA para produzir snacks e cereais de pequeno-almoço |url=https://eco.sapo.pt/2024/09/23/prozis-constroi-fabrica-de-20-milhoes-nos-eua-para-produzir-snacks-e-cereais-de-pequeno-almoco/ |access-date=2025-04-07 |website=ECO |language=pt-PT}}
Prozis products are sold directly to consumers in numerous countries via its e-commerce platform and through retail partnerships, including chains such as Continente{{Cite web |last=Continente |title=Produtos |url=https://www.continente.pt/pesquisa/?q=prozis&start=0&srule=Continente&pmin=0.01 |access-date=2025-04-07 |website=Continente Online |language=pt}} (Portugal), Carrefour,{{Cite web |title=Carrefour: Compra Online Tecnología, Moda, Juguetes, Hogar |url=https://www.carrefour.es/?query=prozis |access-date=2025-04-07 |website=www.carrefour.es}} and Auchan{{Cite web |title=Resultados de la búsqueda para prozis - Alcampo supermercado online |url=https://www.compraonline.alcampo.es/search?q=prozis |access-date=2025-04-07 |website=www.compraonline.alcampo.es}} (Spain), and many others across the globe. The company employs approximately 1,500 people globally and has ongoing expansion projects, including a new industrial unit in Famalicão that is expected to be done by 2025. {{Cite web |title=Prozis reforça aposta na área têxtil com nova fábrica |url=https://jornal-t.pt/noticia/prozis-reforca-aposta-na-area-textil-com-nova-fabrica/ |access-date=2025-04-07 |website=jornal-t.pt |language=pt}}
Sponsorships and Partnerships
Prozis has established partnerships with football{{Cite web |title=Revelação: Um suplemento de energia lá fora |url=https://www.jornaldenegocios.pt/negocios-iniciativas/premios-exportacao---internacionalizacao/detalhe/revelacao-um-suplemento-de-energia-la-fora |access-date=2025-04-07 |website=www.jornaldenegocios.pt |language=pt-PT}} and esports{{Cite web |last=Fraglider |date=2019-10-17 |title=Report: Prozis irá entrar nos Esports com equipa de CS:GO |url=https://fraglider.pt/report-prozis-ira-entrar-nos-esports-com-equipa-de-csgo/ |access-date=2025-04-07 |website=Fraglíder |language=pt-PT}} teams in various European countries, including:
- Portugal: Benfica, Braga,{{Cite web |date=2020-03-25 |title=Ajuda a Prozis a ajudar |url=https://scbraga.pt/ajuda-a-prozis-a-ajudar/ |access-date=2025-04-08 |website=Sporting Clube de Braga |language=pt-PT}} Famalicão, Porto,{{Cite web |date=2019-06-26 |title=FC Porto - Notícias - Taça dos Campeões Dragon Force Powered by Prozis foi um sucesso |url=https://www.fcporto.pt/pt/noticias/20190626-pt-taca-dos-campeoes-dragon-force-powered-by-prozis-foi-um-sucesso |access-date=2025-04-08 |website=fcporto.pt}} Rio Ave,{{Cite web |last=brandit |date=2016-07-21 |title=Prozis é a nova parceira oficial de nutrição |url=https://rioavefc.pt/noticias/geral/prozis-e-a-nova-parceira-oficial-de-nutricao/ |access-date=2025-04-07 |website=Rio Ave Futebol Clube |language=pt-pt}} Sporting{{Cite web |title=Prozis |url=https://www.sporting.pt/pt/tags/prozis |access-date=2025-04-07 |website=www.sporting.pt |language=pt-pt}}
- Italy: Inter,{{Cite web |title=Prozis is the new official nutrition partner of F.C. Internazionale {{!}} Inter.it |url=https://www.inter.it/en/news/2017-07-12-prozis-is-the-new-official-nutrition-partner-of-fc-internazionale |access-date=2025-04-07 |website=www.inter.it |language=en}} Roma{{Cite web |title=Prozis to become club's new nutrition partner |url=https://www.asroma.com/en/news/41592/prozis-to-become-clubs-new-nutrition-partner |access-date=2025-04-07 |website=www.asroma.com |language=en}}
- France: Monaco {{Cite web |title=PROZIS – New official nutrition partner of AS Monaco FC |url=https://www.linkedin.com/pulse/prozis-new-official-nutrition-partner-monaco-fc-marcos-castro/ |access-date=2025-04-07 |website=www.linkedin.com |language=en}}
- Spain: Sevilla,{{Cite web |title=PROZIS IS THE NEW OFFICIAL NUTRITION PARTNER OF SEVILLA FC {{!}} Sevilla F.C. |url=https://sevillafc.es/en/actual/news/prozis-new-official-nutrition-partner-sevilla-fc#:~:text=The%20Club-,PROZIS%20IS%20THE%20NEW%20OFFICIAL%20NUTRITION%20PARTNER%20OF%20SEVILLA%20FC,Sevilla%20FC%20Director%20of%20Marketing. |access-date=2025-04-07 |website=sevillafc.es |language=en}} Valencia {{Cite web |title=PROZIS – New official nutrition partner of Valencia CF |url=https://www.linkedin.com/pulse/prozis-new-official-nutrition-partner-valencia-cf-marcos-castro/?trk=portfolio_article-card_title&originalSubdomain=pt |access-date=2025-04-07 |website=www.linkedin.com |language=en}}
The company also partners with individual influencers from various fields, such as actors, YouTubers, and TV presenters. Some of these influencers include:
- Rui Unas
Prozis maintains partnerships with fitness and gym chains, such as [https://www.fitnessup.pt/ Fitness Up] and [https://synergym.es/ Synergym], and collaborates with professionals in fitness, well-being, and nutrition. These partnerships are part of the company's marketing strategy.
Corporate Culture
Prozis operates with a distinct workplace environment. Features of its offices include decorative elements and the presence of two goat dwarfs named Amália and Chanfana. The company promotes a focus on self-improvement though: experiment, fail, learn, repeat.
Awards and recognition
Prozis was one of the brands that received, in Portugal, the "Escolha do Consumidor 2016" (Consumer's Choice) award in the area of health and well-being, more specifically in the category "Sports Supplements".{{cite web|url=http://www.briefing.pt/marketing/35141-ha-121-marcas-premiadas-com-este-selo.html|title=Há 121 marcas premiadas com este selo|work=Briefing|language=Portuguese|accessdate=26 July 2016}}{{cite web|url=http://saudeamexer.pt/prozis-eleita-escolha-do-consumidor/|title=A Prozis foi considerada a melhor marca de suplementos para desportistas|work=Saúde a Mexer|language=Portuguese|accessdate=26 July 2016}} For its success in exports, Prozis was also awarded the "Prémio Exportadora Revelação" (Exports Revelation Award), destined to distinguish and promote the success of companies that strive for export and international business. This prize was an initiative of Novobanco and Jornal de Negócios in a partnership with IGNIOS, who together created the 2016 edition of the Export and Internationalisation awards.{{cite web|url=http://cofinaeventos.pt/premiosexportacaoeinternacionalizacao/|title=Prémios Exportação e Internacionalização – Edição 2016|work=Confina Eventos|language=Portuguese|accessdate=16 November 2016}}
External links
- [https://www.prozis.com/pt/pt Official site]