Pulse (magazine)
{{Short description|British magazine for general practitioners}}
{{Use dmy dates|date=April 2021}}
{{For|American tabloid magazine|Pulse! (magazine)}}
{{Infobox magazine
| cover =
| editor = Jaimie Kaffash
| category = Medicine
| publisher = Cogora Ltd
| country = United Kingdom
| frequency = Monthly
| founded = 1960
| impact =
| impact-year =
| website = {{URL|pulsetoday.co.uk}}
| oclc =
| issn =
}}
Pulse is a monthly news magazine and website on British primary care. It has been distributed without charge to general practitioners in the United Kingdom since 1960. Its stories are regularly picked up by national and regional newspapers.{{cite web|title=Pulse in the news|url=http://www.pulsetoday.co.uk/about-pulse/pulse-in-the-news/#.VVJ6Hoq4_eM|website=Pulse|accessdate=12 May 2015}}
It is one of a number of magazines often referred to by GPs as "the comics".{{cite news|title=Do GPs with special interests have a future in the NHS?|url=http://www.hsj.co.uk/resource-centre/do-gps-with-special-interests-have-a-future-in-the-nhs/946600.article#.VVJ684q4_eM|first=Daloni |last=Carlisle |accessdate=12 May 2015|work=Health Service Journal|date=7 April 2008|url-access=registration}}
History
In 2000, the title was owned by Miller Freeman UK which went through some restructuring; the part of the business that continued to own Pulse was known as United Business Media (UBM).{{cite news |url=http://www.marketingmagazine.co.uk/article/66337/miller-freeman-split-magazines-web-brands |title=Miller Freeman to split magazines and web brands |first=Imelda |last=Michalczyk |work=Marketing |date=8 June 2000 |accessdate=29 June 2015}} In February 2012, UBM sold its agriculture and medical portfolios, including Pulse Media Ltd to the founders of Briefing Media for £10{{nbsp}}million, with the new business being known as Briefing Media Group.{{cite news |url=https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/9065028/Farmers-Guardian-is-sold-as-UBM-shifts-from-print.html |title=Farmers Guardian is sold as UBM shifts from print |first=Katherine |last=Rushton |work=The Telegraph |date=6 February 2012 |accessdate=29 June 2015}}
Pulse was bought by Cogora, an 'integrated media and marketing services' company in November 2013.{{Cite web|title = Cogora to Acquire Leading GP Brand 'Pulse' -- LONDON, November 1, 2013 /PR Newswire UK/ --|url = http://www.prnewswire.co.uk/news-releases/cogora-to-acquire-leading-gp-brand-pulse-230186901.html|website = www.prnewswire.co.uk|accessdate = 3 September 2015|first = Cogora|last = Limited}}
Digital presence
Pulse is the name of the print version of the magazine, while the website is called [http://www.pulsetoday.co.uk/ PulseToday].
An award-winning app called 'Pulse Toolkit' provides GPs with clinical tools.{{Cite web|title = Save time during consultations with Pulse's free Toolkit app|url = http://www.pulsetoday.co.uk/home/pulse-launches-essential-free-toolkit-app-for-gps/20009880.article#.VZ_D3flVhHw|website = Pulse Today|accessdate = 3 September 2015|archive-url = https://web.archive.org/web/20160822045924/http://www.pulsetoday.co.uk/home/pulse-launches-essential-free-toolkit-app-for-gps/20009880.article#.VZ_D3flVhHw|archive-date = 22 August 2016|url-status = dead}}{{cite web|title=Pulse Toolkit on the App Store|url=https://itunes.apple.com/gb/app/pulse-toolkit/id991648030|archive-url=https://web.archive.org/web/20171125144244/https://itunes.apple.com/gb/app/pulse-toolkit/id991648030|url-status=dead|archive-date=25 November 2017|website=Apple iTunes|publisher=Cogora|accessdate=2 September 2017}}{{cite web|title=Pulse Toolkit – Android Apps|url=https://play.google.com/store/apps/details?id=com.idesso.cogora|website=Google Play|publisher=Cogora|accessdate=2 September 2017}}
Articles picked up by national media
Pulse carries surveys of GP opinions.{{Cite news|url=http://www.pulsetoday.co.uk/your-practice/battling-burnout/pulse-launches-major-national-survey-of-gp-burnout/20009459.article|title=Pulse launches major national survey of GP burnout|work=Pulse Today|access-date=31 August 2018|language=en}} In 2005 its report that when more than 1,000 GPs were asked about their voting intentions, only one in 10 said they intended to vote Labour was reported prominently by the Daily Telegraph.{{cite news|title=Disillusioned doctors ready to turn on Labour at election|url=https://www.telegraph.co.uk/news/uknews/1484973/Disillusioned-doctors-ready-to-turn-on-Labour-at-election.html?mobile=basic|accessdate=12 May 2015|work=Daily Telegraph|date=5 March 2005}} In 2007 its report that 19% of 309 GPs surveyed said they did not believe abortion should be legal was picked up by the Daily Mail and the Evening Standard.{{cite news|title=Media Watch|url=http://www.hsj.co.uk/media-watch/58441.article#.VVJ-boq4_eM|accessdate=12 May 2015|work=Health Service Journal|date=9 May 2007}}
In 2015, a report into NHS England's personal health budget scheme was picked up by the BBC,{{Cite news|title = NHS personal health budgets spent on holidays and horse riding| work=BBC News | date=September 2015 |url = https://www.bbc.co.uk/news/health-34110964|accessdate = 3 September 2015}} and The Guardian{{Cite news|title = NHS health budgets funding holidays, Nintendo consoles and a pedalo ride| newspaper=The Guardian | date=September 2015 |url = https://www.theguardian.com/society/2015/sep/01/nhs-scheme-provides-holidays-satnav-and-pedalo|accessdate = 3 September 2015| last1=Meikle | first1=James }} among other publications.
Awards
- Magazine of the Year 2014 in the Professional Publishers Association Awards{{Cite web|url = http://www.ppa.co.uk/news/blog/ppa/2014/12/winners-of-the-ppa-independent-publisher-awards-2014/|title = Winners of the PPA Independent Publisher Awards 2014|date = |accessdate = 3 September 2015|website = PPA|publisher = |first = |archive-url = https://web.archive.org/web/20150907234648/http://www.ppa.co.uk/news/blog/ppa/2014/12/winners-of-the-ppa-independent-publisher-awards-2014/|archive-date = 7 September 2015|url-status = dead}}
- Digital Innovation of the Year 2015 for the Pulse Toolkit App in the Medical Journalism Association Awards{{cite web|title=Middleton crowned at MJA Summer Awards|url=http://www.mjauk.org/2015/07/09/middleton-crowned-at-mja-summer-awards/|website=Medical Journalists' Association|accessdate=2 September 2017|date=9 July 2015}}
- Business Magazine of the Year 2016 in the Professional Publishers Association Awards{{Cite web|url=http://www.ppa.co.uk/events/ppaawards2017/2016-winners/|title=PPA Awards 2017 2016 Winners|website=PPA Awards 2017|access-date=27 May 2017|archive-url=https://web.archive.org/web/20170429040720/http://www.ppa.co.uk/events/ppaawards2017/2016-winners/|archive-date=29 April 2017|url-status=dead}}
References
{{Reflist}}
External links
- {{Official website|http://www.pulsetoday.co.uk/about-pulse/}}
Category:Monthly magazines published in the United Kingdom
Category:Magazines established in 1960
Category:1960 establishments in the United Kingdom
Category:Professional and trade magazines